Whyography: Building a Brand Fueled by Purpose

Chris Olsen is the Owner of My Founder Story and the author of Whyography: Building a Brand Fueled by Purpose.

At My Founder Story, Chris Olsen empowers womxn business owners in clarifying their WHY, to develop their purpose-driven brand story and confidently share it with the world, providing a foundation for entrepreneurial success. Rather than focusing on WHAT they do, they’re leading with their WHY.

Inspired by her clients (at My Founder Story) and her own personal WHY, Chris Olsen published Whyography: Building a Brand Fueled by Purpose. Whyography is the Beyoncé of biographies. It combines the principles of storytelling and the power of purpose to honor your journey and what it took to get where you are today. This guidebook to developing your Whyography includes dozens of exercises and examples, plus the inspirational stories of more than 30 fierce female founders who are leading with their WHY. Author Chris Olsen also shares outrageous moments from her 12-year radio career and how the moments that tested her values ultimately led to the launch of her own purpose-driven business.

Whyography: Building a Brand Fueled by Purpose is available for sale on Amazon. One hundred percent of proceeds from book sales benefit the Fueled by Purpose micro grant fund for womxn business owners.

To read an excerpt from the book, go to: https://www.myfounderstory.com/introduction-basic-or-beyonce/


About the Author:

Chris Olsen is a strategic storyteller who has devoted her career to connecting individuals and organizations using the power of words, images and experiences. After more than a decade working in broadcast media, Chris launched a communications consultancy and began leveraging her behind-the-scenes media expertise to benefit clients.

Through her work as a consultant, Chris realized her WHY–to support women-owned businesses in confidently communicating their purpose and impact, setting them up for entrepreneurial success. She created My Founder Story as a platform for doing so.

A Minneapolis, Minnesota native, Chris now enjoys life in the country surrounded by organic veggie gardens and her art teacher partner’s overflowing pottery studio. She spends her free time writing and volunteering as a youth mentor for Big Brothers Big Sisters.

To learn more, go to https://www.myfounderstory.com

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