Book Promotion

For authors, publicity has become the most crucial factor in their success.

With thousands of books being published each month, you need a publicist to make your book stand out from the rest.

That’s where we come in.

What We Do

At Book Publicity Services, we provide a personal approach that you can’t find anywhere else.

We understand that each author and book is unique, which is why we create customized personal PR campaigns to cater to your needs and reach your personal target audience. We have been in the business of promoting books for 10+ years. We have promoted hundreds of authors. We know what we are doing and we know what it takes to make your book stand out from the rest. At Book Publicity Services, we provide the results you need to get the word out about your book and increase sales, without spending a fortune. We specialize in generating book reviews, media exposure, and social media buzz to create awareness and build credibility for your book. We have successfully promoted a wide variety of genres, both fiction and nonfiction, traditionally and self-published.

You May Have Seen Our Clients In:

Our Core Services

Book Reviews

Our goal is to get as many reviews as possible for your book. Over the years, we have developed relationships with book reviewers worldwide. We will pitch your book to the reviewers that would be the best fit to reach your target audience. Book reviews are published online, on social media, in print, on Amazon, Goodreads, blogs, and more.

Media Outreach

Media coverage is one of the best ways to get the word out about your book. We can line up interviews and book reviews in the media to promote your book. We work with writers and reporters at local newspapers, journalists, producers, TV stations, radio shows, podcasts, news sites, magazines, and more. We will secure as much media attention as we can to promote your book. We will pitch you to the media outlets that would be the best fit to reach your target audience.

Social Media Exposure

We will place your book directly in the hands of influencers on social media to reach your target audience, create awareness, and get the buzz going about your book. We will send your book to the influencers that would be the best fit to read and review it. Having readers post about your book on social media is a great way to get the word out and it can have a major impact on your book and sales.

Author Interviews

We will coordinate author interviews for you through podcasts, blogs, websites, in newspapers, magazines, local morning shows, with TV stations, radio stations, & more.

Speaking Engagements

We can help line up events for you at bookstores, conferences, book clubs, libraries and other types of organizations for speaking engagements / book signings and readings.

Other

We are flexible and can create a PR campaign to meet your specific needs. Let us know if there is anything else you need help with.

We are passionate about books and we know what it takes to make your book stand out.

Frequently Asked Questions

  • We specialize in all genres. We have successfully promoted both fiction and non-fiction, including but not limited to – children’s, middle grade, young adult, new adult, mystery, suspense, crime, thrillers, romance, science fiction, fantasy, historical, business, self-help, parenting, health + wellness, memoirs, cookbooks, diet + nutrition, personal finance, nature + climate, social justice, political, and more.

  • We offer a wide range of services, but the main focus of our PR campaigns is typically on generating book reviews and media coverage for your book. Other services include: creating your press kit, writing & distributing press releases, building your online presence, increasing your Amazon and Goodreads reviews, increasing your Amazon ranking and sales, coordinating interviews, giveaways, guest articles, book signings, speaking engagements, placements with social media influencers, and more. The services we provide will depend on your specific book and target audience.

  • If there is a service we offer that you don’t want or need, that’s fine. We can focus more of our time and energy on the other services included with your PR campaign. For example, if you don’t want to do speaking engagements, then we will spend more of our time pitching you to media outlets and book reviewers.

  • A standard PR campaign lasts a minimum of 3 months. This allows enough time for us to pitch all appropriate contacts, send out review copies, and follow up. However, many of our clients choose to continue their PR campaign in order to capitalize on the momentum. A standard PR campaign at Book Publicity Services typically lasts 9-12 months. You can continue your PR campaign for as long as you’d like, and you can cancel at any time.

  • We can mail your books out for you and invoice you for the cost of shipping.

  • If your book is already released, we recommend starting your PR campaign as soon as possible.

    If you have not released your book yet, we recommend starting your PR campaign at least 1 month before your release date. However, the more lead time we have, the better. We can start your PR campaign as far as 1 year in advance of the release date. On average we tend to start PR campaigns 4-6 months before the book is released.

  • Please fill out our contact form and we will be in touch with next steps!

  • It’s hard to say. Each book is different and there are so many variables that go into it (from the book cover, to the quality of writing, newsworthiness, how large your target market is, the cost of your book, the publication date, and more). But one thing is certain – the more reviews you have, the more sales you’ll see – which is why the focus of our PR campaign tends to be on book reviews. It takes time, but as your reviews increase, so will your sales.

  • The amount of press placements or book reviews each of our clients gets varies. There are many factors that affect media coverage results – newsworthiness, the size of the target market, the length of the PR campaign, the amount of time and effort the client is willing to put into answering media questions or doing interviews or writing guest articles, the quality of writing, the book cover design, publication date, and more.

    With reviews, our goal is to get your book in the hands of as many reviewers as possible. It can take anywhere from 1-3 months for a reviewer to read your book and publish their review. However, there is no guarantee that every reviewer will publish a review. Most reviewers will not publish a review if they did not enjoy the book, they tend to prefer to only publish positive reviews.

    In publicity, there are no media coverage or book sales guarantees. However, we can guarantee that a public relations campaign with Book Publicity Services will help get the word out about your book, increase your reviews, and build up your online presence.

What Client’s Are Saying

  • "Working with Kelsey and her team at Book Publicity Services was one of the best decisions we made as authors.”

    “We worked very hard to finish our book, The Girls Are Gone. When it became time to engage a publicist, Kelsey and her team at Book Publicity Services set-up a professional and comprehensive campaign which ensured our book launch was massively successful. Aside from setting up numerous interviews, reviews, and media opportunities, Kelsey has been a tremendous resource as our book continues to get more exposure. Working with Kelsey and her team at Book Publicity Services was one of the best decisions we made as authors.”

    Allison Mann & Michael Brodkorb, Authors of The Girls Are Gone

  • “Kelsey Butts and her team at Book Publicity Services are by far the BEST publicists I have worked with as a seasoned author."

    “Kelsey Butts and her team at Book Publicity Services are by far the BEST publicists I have worked with as a seasoned author. They are extremely well connected, have deep knowledge of the industry, and most importantly, deliver results. Anyone publishing, launching, or promoting a book needs Kelsey. Five out of five gold stars!”

    — Catherine Jones, Author of Eating for Pregnancy

  • " I have been given opportunities to speak with so many people about my book that I otherwise would not have had."

    “I have been so pleased and satisfied with the promotion and publicity that Kelsey has garnered for my book. Being a first-time author, this book publication and promotion journey has been brand-new to me, and I am so grateful that I found Kelsey to help me navigate this terrain! She came up with a beautiful media kit and tirelessly pitched my book to local news media outlets, radio and television stations, podcasts, bookshops and social media book reviewers, and was in constant communication with me throughout the process. I felt like I could always reach out to her with questions and suggestions. Her attention to detail and follow through is superb. I have been given opportunities to speak with so many people about my book that I otherwise would not have had. I appreciated her highly tailored approach to my campaign, finding reviewers who were my niche audience. Thank you so much Kelsey! I highly recommend her services.”

    Elizabeth Nguyen, MD, Author of Aloha Vietnam

  • "Hiring a publicist is always a long-term investment, and Book Publicity Services can be a solid choice if your goals are to start building credibility and ensure that your book launches with strong reviews."

    "Kelsey and her team worked hard to help promote my book and boost my marketing efforts. They reached out to hundreds of social media reviewers and podcast hosts, landed some good interviews and early reviews, and kept me fully updated on the results. Hiring a publicist is always a long-term investment, and Book Publicity Services can be a solid choice if your goals are to start building credibility and ensure that your book launches with strong reviews."

    — Ryan Bush, Author of Designing the Mind

  • "Not only does Kelsey find good podcasts for us to join, but she continually comes up with creative suggestions that inspire us."

    “It’s been a long journey to publish our book. And finishing the book isn’t the end, in some ways it is the beginning—that’s when the marketing starts. And even though we worked with a very large publisher, the majority of the marketing was left up to us, which is typical. Kelsey is the person who has helped us more than anyone else. Not only does she find good podcasts for us to join, but she continually comes up with creative suggestions that inspire us. In addition, she is on top of things at all times and extremely good at communicating. She has been a delight and if I write another book, she’s the first person I’ll call upon for help.”

    — Jake Eagle, Author of The Power of Awe

  • "I couldn't speak more highly of Kelsey and Book Publicity Services"

    “I couldn't speak more highly of Kelsey and Book Publicity Services' energy, ideas, follow-through, communication, organization, and knowledge. They increased exposure for my book through a variety of outlets and were responsive to my needs and input."

    — Kara Bowman, Author of Heartbreak to Hope

  • "I was so impressed with the media exposure Kelsey and her team secured for me."

    “I was so impressed with the media exposure Kelsey and her team secured for me. They marketed my book to a wide range of platforms for optimal reach. Kelsey kept in regular touch with me throughout the campaign, and I never felt forgotten. Hiring Book Publicity Services was a great investment, and I look forward to working with them again!”

    — Lei Shishak, Author of Easy Plant-Based Cooking for Two

  • "Even though she represents other authors, I feel like I’m her only client. She is very responsive and treats you like you are the most talented person in the world."

    “Kelsey is amazing. She opened doors for my work that had been closed to me in the past. If you are a poet who is interested in getting your work read, hire Kelsey Butts and Book Publicity Services. Hiring her was the best career decision I ever made. Even though she represents other authors, I feel like I’m her only client. She is very responsive and treats you like you are the most talented person in the world.”

    — Katerina Canyon, Author of Surviving Home

  • "She really knows the ins and outs of promoting a book in this digital age. Plus she’s always receptive to new ideas."

    “I can’t say enough about working with Kelsey Butts and Book Publicity. She delivers results! If you are an author publishing a book- call her immediately. She will get your book in front of readers. From the moment that she read my book in one weekend to her tireless devotion and dedication to supporting me in getting my book out there. She has endless contacts that are ideal for my readers. She really knows the ins and outs of promoting a book in this digital age. Plus she’s always receptive to new ideas. She researches them and delivers results soon thereafter. I’m thrilled with working with her and highly recommend her!”

    — Galia Gichon, Author of The Accidental Suffragist

  • "Kelsey has taken a lot of work off my plate so I can focus in my zone of genius."

    “When Kelsey initially reached out to help me with PR, I wasn't sure I needed her help. I already had two best sellers under my belt that I had self-marketed, but I was drowning in PR requests and didn't have time to follow up or seek out new opportunities. I receive a lot of pitch emails for these types of services, but Kelsey's stood out. She was professional, to the point, non-pushy. I thought "If I want anyone handling my PR, it's someone who writes non-annoying pitches!" and the rest is history. Kelsey has taken a lot of work off my plate so I can focus in my zone of genius.”

    — Lily Nichols, Bestselling Author, Real Food for Pregnancy & Real Food for Gestational Diabetes

  • "With Kelsey's help I've landed podcast interviews with highly rated hosts, had raving reviews and have increased my social media presence to support notoriety and sales."

    “I had come across Kelsey's work after being approached for another author she was hired on behalf of and appreciated her follow up and attention to detail. When my book launched, her name came to mind and I am so grateful for all of the efforts she has made in my launch! With Kelsey's help I've landed podcast interviews with highly rated host, had raving reviews and have increased my social media presence to support notoriety and sales. Kelsey is highly organized and I so appreciate how careful she tracked requests, follow ups etc. to stay on top of all aspects of the PR campaign.”

    — Jaren Soloff, Author of The Postnatal Cookbook

  • "Kelsey's knowledge of book publicity is impressive, her follow through is spectacular and her genuine interest in the book’s success is just so refreshing."

    “We released five children’s books and thanks to Kelsey & Book Publicity Services heroic efforts, reviews have been plentiful, posts abundant and sales stronger than we anticipated... Kelsey's knowledge of book publicity is impressive, her follow through is spectacular and her genuine interest in the book’s success is just so refreshing.”

    — Judith Proffer, Publisher at Huqua Press. Her children’s book titles include The Girl with the Magic Ponytails, Don McLean’s American Pie, Bondi & Poppy Help Heal the Planet, Broadway Baby, and When We Stayed Home.'

  • "Because of their efforts my book has been in front of a large group of reviewers and bloggers, been seen by influencers, and I have had the opportunity for podcast, radio, and television interviews."

    “I knew I needed a great PR company to help me market my first non-fiction book and I am so thankful I found Kelsey and her team. From the moment I signed on with them, they have worked hard to get my book wide visibility and press. Because of their efforts, guidance, and advice, my book has been in front of a large group of reviewers and bloggers, been seen by influencers, and I have had the opportunity for podcast, radio, and television interviews. I’ve been so pleased with their professionalism and how responsive Kelsey is to my questions and requests. And we’re just getting started - I plan on continuing to be a client of Book Publicity Services for a long time to come.”

    — Heidi Herman, Author of On With The Butter!

  • "I highly recommend Kelsey and her team for your PR needs. Kelsey secured many book reviews, blog opportunities, and promo spots for my book."

    “I highly recommend Kelsey and her team for your PR needs. Kelsey secured many book reviews, blog opportunities, and promo spots for my book. To my relief, Kelsey and her team also provided consistent social media management which gave me time back in my day to focus on my next book. I will continue to use her services for my next books.”

    — Corine Dehghanpisheh, Author of #BabyLove

  • "For my book, Kelsey obtained media exposure beyond my wildest dreams. This included tv and radio appearances in major media markets, as well as coverage in newspapers and magazines."

    “For my book, Kelsey obtained media exposure beyond my wildest dreams. This included tv and radio appearances in major media markets, as well as coverage in newspapers and magazines. Kelsey responds quickly to email and is always available for questions. Rather than providing a business plan, Kelsey gets direct results.”

    — Bennett Jacobstein, Author of The Joy of Ballpark Food

  • "Kelsey procured some absolutely fantastic reviews and placements and got my books into the hands of the exact right people who will really appreciate it."

    “In a world full of different publicist options it's difficult to know where to turn. I found Kelsey's PR Services to top-notch and I really appreciated that the information as to what she could do for me and how much it would cost was up-front and available. That allowed me to plan and commit to a long-term relationship with her that has definitely paid off with her procuring some absolutely fantastic reviews and placements and getting my books into the hands of the exact right people who will really appreciate it. Thank you Kelsey!”

    — Iain Reading, Author of Kitty Hawk & the Curse of the Yukon Gold

  • "Together we targeted the who’s who of the wine industry where my novel is set along with all of the relevant influencers and Kelsey quickly grasped my world and the book’s target audience."

    “Kelsey made working on the publicity of my first published novel easy and fun. Together we targeted the who’s who of the wine industry where my novel is set along with all of the relevant influencers and Kelsey quickly grasped my world and the book’s target audience. I received a lot of great reviews and Kelsey was fantastic at approaching, tracking, and chasing everyone we approached. I look forward to working with Kelsey again on my next wine thriller where we will hit the ground running with all the groundwork laid out in front of us.”

    — Steven Laine, Author of Root Cause & Dragonvine

  • "We were amazed at the number of unique media properties and outlets they found, pitched and placed on our behalf - from traditional and social media, to a wide variety of bloggers, websites, podcasts, events and contests."

    “We highly recommend working with Kelsey and the team at Book Publicity Services. We were amazed at the number of unique media outlets they found, pitched and placed on our behalf – from traditional and social media, to a wide variety of bloggers, websites, podcasts, events and contests. They are thorough, responsive, persistent and creative. We are thrilled with their work and plan to continue our relationship.”

    — Jennifer Rock and Michael Voss, Authors of B.S., Incorporated

  • "The level of exposure that she’s been able to obtain for my work has been flat out amazing. She’s secured more reviews, blog spots, guest posts and interviews than I could have ever imagined. "

    "I’ve had the pleasure of working with Kelsey and her team at Book Publicity Services on two books, and I could not be happier with the results. She’s incredible on a one-to-one basis as well. When you’re with BPS, Kelsey makes you feel like you’re her only client—always responsive, always attentive, and always working to get the word out for your books. I highly recommend her and her company."

    Frank Cavallo – Author of Eye of the Storm & Rites of Azathoth

  • "Kelsey's assistance and professionalism have by far been the most valuable assets to my book launch, and to my writing career in general."

    "I would not know if it is only her, because she gives the impression, work, and results of having an entire PR team on my side, and has far exceeded my expectations (and continues to do so). I look forward to working with her on all of my books moving forward, and I give her the highest recommendation for any author, whether traditional, self-published, or hybrid. Her work alone will increase your exposure, which is the lifeblood of emerging authors, astronomically. She really is that good."

    Brett Garcia Rose – Author of Noise

  • "Kelsey has done a great job reaching out to an extensive list of book reviewers, bloggers and traditional media."

    “She is professional, organized and best of all – she stays in constant contact throughout the campaign. I certainly recommend her to all authors looking for dependable and quality book publicity services.”

    BCR Fegan – Author of Don’t Ever Look Behind Door 32

  • "From parenting magazines to mom-bloggers to bigger news outlets and podcasts, she did a great job of successfully pitching my book to many wonderful reviewers."

    "I am so glad that I hired Book Publicity Services to publicize my book, "Beyond The Tiger Mom: East-West Parenting for the Global Age." While the book had gotten some good initial reviews, I knew that I had to find a way to get the word out about the book to a wider range of parenting and education publications both in the US and in Asia. Kelsey was absolutely fantastic at helping me do just that. She was able to secure a number of reviews and author interviews for me, and my book got far more coverage than it otherwise would have."

    Maya Thiagarajan – Author of Beyond The Tiger Mom

  • "Kelsey and her team are professional, hard working and know which type of publicity and exposure will get the best results."

    "Working with Kelsey from Book Publicity Services has been a pleasure. She and her team have been in contact with me on a daily basis arranging reviews, interviews, book promotion and developing a social media campaign which has increased my book’s exposure. I would recommend her publicity service highly as she has been dedicated in promoting my work and giving me industry guidance. I will definitely be liaising with her and using her expertise when I publish my next book. Thank you Kelsey and your publicity team."

    Shannon O’Leary – Author of The Blood on my Hands

  • "We had a successful campaign, my book went from being another unknown title, to get reviews, and I was interviewed by important local media. "

    "A whole year after my book was translated from Spanish and published in English, I didn’t see any reviews or coverage about it. Knowing the value of my book and the importance to help readers find it, I decided to look for an agency to help me promote it. Among the options I researched, I chose Kelsey and Book Publicity Services because from the first phone call, I realized the professionalism and experience Kelsey offers. Kelsey also sent me a list of literary contests I could enter, and my book even made finalist in one of those. I can only recommend Kelsey. Believe me, your book will be in excellent hands."

    Andrea Amosson – Author of Told from the Hips

  • "Kelsey is a very hard worker and helped me find reviewers including many booktube reviewers."

    "I was very glad to work with Book Publicity Services, headed by Kelsey. What I appreciated most was her communication skills and professionalism. My wife (also an author) and I have worked with other publicists who would be lax at responding to emails, or not take our input, but Kelsey was nothing like this. She worked closely with me to pursue an aggressive publicity campaign that really helped me promote my book. Highly recommend."

    Christopher Mannino – Author of The Scythe Wielder’s Secret Series

  • "Kelsey did a great job using her countless connections to give my book as much exposure as possible and I want to thank her for that! She has definitely put me on the next level."

    "Kelsey from Book Publicity Services has helped me, as an aspiring author, with marketing my debut novel Twisted for the past 6 months. I am certainly going to carry on working with this company for my upcoming books. If you need a professional publicist who delivers what’s promised and more, use Book Publicity Services!"

    Lola Smirnova – Author of Twisted

  • "She has secured dozens of promos from high-traffic book blogs and reviewers, several high-profile placements and reviews."

    "Kelsey is a workhorse. I never imagined I would have a publicist who puts so much time and dedication into promoting my work. Kelsey is a PR pro with a keen understanding of the modern book market. Above all, Kelsey gets results. Most publishers, big and small, are ill-equipped to pour all of their marketing resources into one book. I owe every sale of my book to Kelsey's tireless efforts."

    Eric Matheny – Author of The Victim

Get your PR campaign started today to make your book stand out from the rest!