You’ve sent out your emails, contacted every book store and library in your area, and finally gotten a positive response. Congratulations! Now, how to let people know about it? Town criers aren’t exactly in abundance nowadays. And we don’t really suggest you attempt to hire one, either. The modern populace doesn’t generally respond well to a random person yelling at them in the street. Instead, try one of these methods that we’ve found to be a little more useful in the digital age.
Create a Facebook Event
This is the far and away the most important thing to do once you’ve gotten a signing scheduled. And make sure it’s a public event. You don’t want people missing out just because you don’t know them personally. All of the important information is in one place and you can make it a fun experience, post fun eye-catching pictures, make a poll asking your followers what you should wear to the event, any questions they may have for you to address, have some fun with it! Create a Facebook ad to promote the event to an even broader audience! Your fans will appreciate what a cool author you are.
Facebook advertising allows you to target people located in the city/county/state where your event is taking place. You really can make it as general or targeted as you want. You can set the audience to focus on the people who are interested in the specific topics in your book. We’ll go back to the grasshopper example. You just wrote a book about a grasshopper tea party and are having a signing in Somewhereawesome, USA. You can use Facebook advertising to make an ad targeting people from ages 0-60 (kids, parents, and grandparents) who like grasshoppers, tea parties, and live in a 25-mile radius from Somewhereawesome, USA. Nice, right?
Invite Everyone You Know
Sure, this is an obvious one, but it’s also easy publicity. If you can’t count on your friends and family to brag about you on Facebook, who can you count on, right? And then all of their friends will see it and support their friend and so on. For once, it will actually benefit you when grandma gushes about you publicly.
Share the Event with Local Media