3 Ways To Get Your Book Noticed

Self-publishing has become a phenomenon, with thousands of first-time authors producing books in the digital age. But what do these authors need to do to get their work noticed?

The world of publishing has changed radically over the last few years. Self-publishing is now widely accepted, and the number of first-time authors has increased significantly. This means that authors, both traditionally and self-published, have to work strategically to make their book stand out from the competition. There’s a lot that an author can do to promote their book themselves to reach more potential readers. This article outlines a few public relations tips for self-published authors aiming to maximize their exposure.

#1 – Create an effective social media presence

Social media is not just a passing fad; if it were, advertising companies would not be spending millions of dollars on it. But being “present” on social media does not mean merely creating a web page as soon as your book is published, or tweeting the same information every day. Self-published authors should make themselves seen and heard on Twitter, LinkedIn and Facebook well before their book’s publication date so that they are noticed and respected within the online community. This will involve regularly updating content, engaging in discussions with other aspiring writers and responding directly to potential readers. It is a time consuming PR effort, but if done correctly the results can be significant.

#2 – Use your local community to generate word-of-mouth buzz

While the digital age requires self-published authors to be creative and innovative, we should not forget the benefits of real-world publicity. Once your book is published, you should encourage family and friends to spread the word. This can be through an email forwarding campaign, or, if your book is in print format, leaving sample copies in places likely to attract your target audience, such as bookstores and museums. Contacting the local newspaper, library or radio station and asking if they would like to interview you is an effective public relations strategy, as is volunteering for speaking engagements within your community. If your book has a clear theme, it might also be an idea to contact a charity or organization that promotes awareness of a similar cause. Actively selling your book at one of their events might not be an option, but you could offer to help out in exchange for a little publicity.

#3 – “Think outside the box”

There are many creative ways self-published authors can generate publicity for their work. You can do contests or book giveaways. You could offer a special discount for people who like your Facebook Fan Page or mention your book in a post on their social networking account. You could get t-shirts or mugs made that feature the cover of your book, or one of the best quotes from it. Handing these out for free at busy places will arouse the curiosity of passers-by, and could lead to increased sales. You could mail review copies to book reviewers. The list goes on.. Think outside the box.

Self-published authors have the power to ensure their book gets the recognition it deserves, but the public relations process takes skill, time and energy. If you promote your book too aggressively, potential readers may recoil from what they see as “spam;” if your approach is understated, then your book is unlikely to generate much attention. As a self-published author, you should explore every publicity option and choose the means that work best for you and your book.

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Public Relations Tips for Self-Published Authors

It has never been easier to publish your own book, but getting customers to buy it is another story. The success of Fifty Shades of Grey and its sequels has given new hope to aspiring authors everywhere. What started as a side project and self-published novel has become a worldwide phenomenon, with movie rights and lucrative contracts for the writer.

While opinions are mixed on the literary value of these books, many experts agree that at least part of the success is the result of savvy book publicity. Self-published authors everywhere can learn a lot from this example as they learn to promote their own books more effectively.

The existence of Amazon and other outlets had made it easier than ever to self-publish books, from full-sized novels to how-to guides. The problem is that most of those books will be lucky to sell even a few copies a month. Having a publicist, or doing your own book publicity, is crucial to making your book stand out from the competition.

One of the biggest keys to self-publishing success is preparation. Now that the book has been written and you are ready to publish, it is important to prepare and start book publicity efforts before the release. That means setting up a website where potential buyers can get more information about the book and its author. It also means setting up a social media presence, complete with Facebook page and Twitter account, before the publication date. Laying the groundwork ahead of time is one of the best book publicity moves a self-published author can make.

Making the book available in a number of different formats can be a huge help as well. There are a number of competing e-readers on the market, from the Nook and Kindle to reading applications on the Apple iPad and other tablet computers. Successful self-published authors work hard to ensure that readers can access their book no matter what kind of device they have. Smart authors also make sure readers are able to order actual physical copies of their books if they prefer.

Participating in blogs and online discussion boards is another way self-published authors can get the word out about their work and boost their sales. This strategy works particularly well for non-fiction books and how-to guides, but it can be adapted to the fiction market as well. Buyers are more likely to purchase a book from someone they see as an expert in the field, whether that field is growing the most beautiful roses or putting a deck on the back of the house.

While not every author can afford to retire on the wealth of their words, the potential for self-published works is nearly limitless. The stigma that was once associated with self-published novels is largely gone – thanks to the internet and the vast number of books now available at the click of a mouse. Authors who are able to effectively promote their books can enjoy great success, and smart PR is a big part of the process.

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