E-books aren’t difficult to write, but it can be a challenge to sell them unless you’re a well-known author. The good news? E-books are the fastest growing segment in the publishing industry, so becoming a successful e-book writer isn’t just a pipe dream. There are low-cost ways to get the word out about your book and establish your credibility as an author. Here are five selling tips that work!
1. Offer a Free Chapter
People hesitate to buy when they’re not sure about the quality of your writing or the information you offer, especially if you’re a new author. One way to motivate them is to offer a free chapter of your e-book, available for instant download right from your website. Even better, give away a free chapter in exchange for an email address. You can use their email address to send information about future e-books you’re authoring. Giving away a free chapter is a good way to get your prospective reader hooked on what you have to offer.
2. Get Your Book Reviewed
If you’re listing your book on sites like Amazon, it’s important to have good reviews. Since customers can’t flip through the book, they often base their purchasing decisions on book reviews posted on the site. Reviews are especially important if you’re a new author. To get your book reviewed, visit websites relevant to your topic and offer a free copy of your book in exchange for a review.
Another way to get your book reviewed is to email book reviewers and/or bloggers and ask them to read it. If they like it, they’ll mention it on their blog where it could reach thousands of eyes. Not only do you get a review, you get free publicity. Not every blog will review your book, but be persistent. Some will.
3. Harness the Power of Free Publicity
Free publicity is one of the most effective ways to boost your book sales. Publicity gives you credibility as an author and creates interest in your publication. Write a press release for your book, and send it to press release distribution services that will submit it to major search engines. Note that while most press releases sites offer paid services, free ones are also usually available. Paid press release services can cost several hundred dollars, but they’ll submit your press release to big name players like CNN and Yahoo!. Choose a reputable company such as eReleases. Lesser known press release services are perceived as spam.
4. Don’t Be Afraid to Give Away Free Copies
Offer a copy of your e-book to people who have a large following on social media sites. If they enjoy your book, encourage them to share it with their friends and followers. This is a quick and easy way to make your book go viral. Don’t forget to set up Facebook and Twitter pages of your own to promote your book and yourself as an author.
5. Submit Articles to Relevant Media Outlets to Market Your Book
Do a search for popular magazines, blogs, or websites that are relevant to the topic of your book. Offer to submit a free article or guest post in exchange for a byline and a link to your book. Media outlets are always looking for quality content, and writing an article can be a great way to promote your book (either in the article or in your bio), so it’s a mutually beneficial relationship.
The Bottom Line: There are lots of books out there, and how you market can make or break your book’s success. Give these five selling tips a try, and get rewarded for all of your hard work.
More and more publishing success stories these days are coming from eBook publishers as compared to those who deal in print books. As a result, the number of eBook writers has gone up drastically. Though it may seem lucrative to write your own eBook and sell it, making enough sales to earn good money is not as easy as it seems. You need to learn and implement the right techniques and methods to promote your eBook. Here are some tips you should remember when seeking to boost your eBook sales.
1. Have a professional cover design:
Hopefully, you have used the right tools to format and edit your eBook. The next step now is ensuring that the cover itself captures a prospective buyer’s attention immediately. The cover design is a very big factor in determining how well you sell your eBook.
The first thing is to have a professional create the design (unless you are one yourself). Look online for some of the best eBook cover designs and then use these ideas to help an expert create what you want.
Of course a professional designer will cost money but do not compromise on this. It is an investment you have to make if at all you want to earn from your work.
2. Sell your eBook on different stores:
Amazon may have a lot of prospective customers, but don’t put all your eggs in one basket. Submit your eBook to multiple stores to make sure that it gets as much exposure as possible. Even small online stores will substantially add to your total revenue.
3. Give it away for free:
For a writer, it is extremely important to have a loyal following. If you are writing your first book, getting this audience is a big challenge. One way of going about it is by giving the eBook away for free for a limited period of time. Even better, you can give your first book away for free and then use the gained following to make huge sales with your subsequent books.
Free giveaways can also help you gauge the success of the eBook and give you an idea of how much you can earn from it.
4. Get it reviewed:
A good review can make all the difference in terms of eBook sales. There are sites that provide eBook reviews. Submit your work here. In addition, get satisfied readers and eBook stores to give their testimonials about the eBook.
If it is possible, find a well known author to also write a short review. This will give you a lot more exposure and more people will trust you.
5. Optimize your sales pages:
Whether you are selling your eBook on Amazon or anywhere else, make sure that your sales page is highly appealing. Fill it with quotes from your eBook, reviews from customers and testimonials. Tell people what to expect and make them anticipate reading your work.
It is advisable to incorporate search engine optimization (SEO) into your sales page to make it easier for people to find it online.
6. Interact with your readers:
It is very important to connect with your readers, both current and prospective. The best way to do this is through forums and social media networks. This interaction will also attract other people and multiply your following.
7. Be careful about the pricing:
You may have done everything perfectly well up to this point but then mess up when it comes to putting a price on your eBook. Generally EBooks are priced much lower than printed books due to the lower production cost. In fact, the low prices have been instrumental in driving up the popularity and success of eBooks.
So be careful not to overprice it such that people don’t buy it. Ideally, eBooks are sold under $10. For fiction, it should be under $7. The most favorably price range especially for new writers is between $0.99 and $2.99. This way, you will sell enough books to get good returns.
Once your first eBook becomes a success, don’t stop there, publish another one. The more quality work you have the easier it will be to find you and the bigger the following you will have. Most importantly, don’t forget to always communicate and interact with your readers. Create a community within which people can share and even spread word about your books.
This article was contributed by Tanisha Williams, Founder of ChatEbooks.
Everyone has a story to tell. Not everyone has the knack for publishing their stories. Once you have a great idea, you try to write it down as professionally as possible, but then you have to go through the struggle of publishing it. Traditional publishers and agents are difficult to crack through, and even when you do land a publishing contract, you’ll have to jump through a lot of hoops to get your story up to your publisher’s standards. There’s nothing wrong with traditional publishing, but if it were easy to get into, you wouldn’t be reading this right now.
Fortunately for the millions of brilliant writers out there, traditional publishing is no longer the only option. Self-publishing is not only possible, it’s logical, easy, inexpensive, and more widely accepted than, say, a decade ago. If you truly are a talented writer, there should be nothing to hold you back from publishing your greatest works. But perhaps you are worried about the cost. If that’s the case, stop worrying, it’s very inexpensive to publish an ebook. Also, most authors don’t have million dollar trust funds backing up their efforts.
Start with an ebook
The first thing you’ll want to do is to test the waters, see if there is a market for your book. If there’s not a big market, you can grow one. Do this by first publishing your book in ebook format. Creating an ebook used to be complicated. A few years ago, you had to understand the various formats, such as epub and mobi. To convert a book from a typical MS Word document, you had to be pretty skilled in a publishing software, like Adobe InDesign. That’s not the case anymore. Electronic book distributors, such as Amazon.com, Barnes and Noble.com, Smashwords, Sony, and even Apple iTunes have worked hard to help great writers become published authors. If you can follow directions, you can easily turn your novels into professional looking ebooks. Amazon Kindle has a complete step-by-step guide that will help you set up your book in Kindle format. Not only is the service free, but you’ll have an option to exclusively list your book with KDP Select for 90 days in exchange for a monthly share of their KDP fund. Barnes and Noble Nook is also free and easy to set up. They actually accept your manuscript as a Word document as long as you format it correctly. If you’d rather reach all ebook outlets at once, your best option would be Smashwords, which is an incredibly author-friendly site that will take your manuscript (conformed to their style guide) and convert it into all ebook formats. Then they distribute your book to Amazon, Barnes and Noble, Sony, Apple, etc. and pay all of your royalties at their one site. This service is one hundred percent free to you.
Tips for ebook publishing success:
1. Edit your book. This is extremely important. If you can’t afford a professional editor, do it yourself, but be extremely careful. First, run the manuscript through your word processor’s spell and grammar check. Next, since these automated checks are not one hundred percent reliable, borrow a copy of Chicago Manual of Style from the library and go through the manuscript again. Once you’re sure you have no errors, you probably still do have some, so have friends or family read it and mark corrections.
2. Create an attractive book cover. Again, this could cost money and our goal is to do it all for as low-cost as possible. For as low as $5.00, you can have a decent book cover created on Fiverr.
3. Make sure your ebook is reasonably priced. You can’t have your ebook listed at $80, it’s just not going to sell. Most ebooks are in the $0-$10 price range. Offering your ebook for free on Amazon for free for a few days is a great way to get the word out about your book and increase reviews.
4. Market your book through mass social marketing. Build a Facebook page for your book. Join Linked-In groups and share your Amazon author page. Use Twitter and RSS feeds and whatever you can find that will help spread the word.
5. Get reviews. There are hundreds of reviewers out there who are willing to provide free book reviews in exchange for a copy of your book. If you still want to keep this process going at no cost, some reviewers are willing to review a PDF copy of your book. To avoid looking like a cheapskate, request the reviews before your publication date.
Now that you know what it takes to get published, what are you waiting for? Get that manuscript finished, polish it off, and become the published author you were meant to be.
If you are a writer at heart, then you have no doubt dreamed about becoming a published author. With all the tools available for potential new authors, there’s no excuse to not fulfill your dream. This article covers the steps you’ll need to take to finally publish that best selling novel you’ve worked so hard on.
Once upon a time, thousands of writers slaved over their typewriters, pecking away at the keys for hours on end, hoping that their books would become the greatest best sellers of all time. Writing the masterpiece was just the first step in a long, grueling, and often disappointing process. Once the writer put years of his life into his book, he had to somehow convince a publisher that his book was better than all the others. If he couldn’t convince a publisher, he had to find an agent, which was just as difficult, if not more so, than finding a publisher. Manuscripts piled up and became dusty, and many great authors were never discovered.
But the story has a happy sequel to it. Part two takes place in a world where all writers have a chance to become published authors. This is where we are today. If you are a great writer, there is no reason why you can’t publish your book. Thanks to on-demand services such as Lulu, Create Space, and Lightning Source, talented authors can produce their own books and sell them on a per-order basis. There are some mild setup fees required to publish a printed book, but once the title is established, you can sell it indefinitely with little or no additional cost. The procedure is fairly simple, and usually these services provide you with a representative to help you through.
If you’re not sure you’re ready for print, or you don’t think you can afford the initial setup fees, try publishing your first book as an ebook. Ebook formatting used to be a tedious task, but ebook distributors like Amazon Kindle and Barnes and Noble Nook have gone to great lengths to make the process as painless as possible. All you have to do is follow a style guide. If you’ve done any professional writing or editing before, you’re already familiar with style guides, so you shouldn’t have any problems. If you’re worried about conforming to epub format or if you just want to hit all the distributors at once, Smashwords is a very good option. Smashwords sells only ebooks, and they are very author-friendly. They have a fairly strict style guide, but there is a very good reason. They take your properly formatted manuscript and grind it into various ebook formats so that it is compatible with a multitude of e-readers. Then they distribute the ebook to all the popular venues, including Kindle, Nook, Apple iBook, and Sony. They store your ebooks, sell them, display them, and provide you with monthly sales reports. And it doesn’t cost you a dime.
The first thing you should do, of course, is write your book. Get your creative juices flowing. Spend some quality writing time every day, if possible. Next, hire someone to edit the book. Even though you’re a good writer and probably got all A’s in freshman composition, you are too attached to your work to do a quality job. Be sure to hire someone who specializes in editing genres like yours, because grammatical styles differ slightly between genres. For example, a journalistic style (like Associated Press), may omit grammatically correct commas to save space. Fiction style supports the writing out of numbers, while nonfiction uses just the number itself. It is important for your editor to know what style you want him or her to follow.
Format the book
Download the style guides for all of your publishing distributors, and start working your book into conformity. Start with ebook format, because it’s simpler. With ebooks, you’ll have to strip off most of your word processing formatting and will add it back for print. Save a separate file each for Kindle, Nook, and Smashwords, so you can easily upload and maintain each. Next, format your print version and save it to a separate file. The simplest print publishing venue is probably Create Space, but you may prefer another distributor. Make sure you follow the formatting guides exactly. If you don’t, the resulting errors could cause delays.
Create a cover
Whether you decide to e-publish or go straight to print, you’ll need an attractive cover. People do look at covers when shopping for books, and they do tend to be drawn to the better looking ones. If you can afford it, hire an artist. You don’t have to hire someone to create the cover, just someone to provide a visually pleasing front cover image. Lightning Source provides cover templates, whether you use their services or not, and you can work your new artwork into it using Photoshop or some other image editing software.
Upload your book
Finally, visit all your chosen distributors’ websites and upload the files according to their instructions. Because you are self-publishing and will not likely sell your books at brick and mortar stores, you can set your royalties at a higher rate than a traditionally published book. You’ll receive even more of a benefit by not having to share that royalty with an agent or publisher. Once you’ve got all your files uploaded to all the right places, all you need to do is wait for sales. To speed things up, be sure to research successful marketing methods for self-published authors, hire a publicist, and sign up for as many social networking sites as you can.
Write your next book
Just because you’ve published one book, it doesn’t mean you’re done. It’s time to get started on your next book. A true author produces many books and keeps his fans happy for years. Each time you publish a new book, the process will be easier for you.
Congratulations on taking the first step. Now that you have the information you need, dust off all those old manuscript and get publishing.
Getting book reviews is vital for recently published authors. There are two main benefits to having your work reviewed: public presence and social credibility.
When your manuscript is complete, you might send it off to an agent or publisher. Alternatively, you may decide to self-publish. Either way, you will need book publicity to gain attention from your target audience, so that people actually buy it and read it.
After publication, the fear sets in. What if nobody reads it? Or even worse, what if people read it and everyone hates it? Realistically, if your book is worth publishing, there’s somebody out there who will think it’s worth reading and even paying money for. You need to make sure they know it exists.
Gaining presence in the world of booklovers comes about by people talking about your book. It’s a promotion for you, even if they aren’t saying nice things, at least they know your name and the title of your book. If you get people talking about your book online, it will generate more interest and a lot of people will read the book just to see what all the hype is about. So, although positive book reviews are better, any type of mention can help you out with sales and presence.
The other reason book reviews are so important for authors is that it gives you social credibility. When other authors support your writing, all of their fans may potentially become yours. Even getting book bloggers or general readers to discuss your work is valuable. It shows people that other people are reading your book, not just your high school English teacher. They have read it and they cared enough about it to tell the world what they thought. The majority of them will be fair, albeit subjective, in their comments, which means you will probably accumulate a decent number of favorable statements to use in your public relations campaign.
Of course, it’s a lot of work to get a bunch of reviewers to write about your work, especially if you’d much rather be writing your next book or taking a well-earned vacation. The submission process is different for each blogger and figuring out how to get a hold of published authors is even more complicated and time-consuming, but it’s worth the effort. Having that credibility and public presence will give you the edge you need to succeed in the publishing world. Once a few people mention your name, the word will get passed around.
The crux of the matter is that when people are talking about you, it means your book publicity is working. Publicity helps increase book sales, and book reviews are one key way to make those sales happen.
This article gives some low or zero-cost ways self-published authors can successfully promote their books and increase sales.
If you have self-published a book, you have likely learned that getting a book published is only half of the work. There are millions of books available to readers, who have only so much time and money to spend on them. The challenge is figuring out how to promote your self-published book so readers become interested and spend their hard-earned money on it.
Perhaps one of the biggest challenges in promoting your self-published book is if you do not have thousands of dollars or more to spend on hiring a professional to promote it. Still, you can market your book successfully without spending very much money at all. Later, as your book’s sales increase, you can then use the money you earn to increase the marketing efforts for your book.
Here are six low-cost things you can start doing today to promote your self-published book:
1. Start with family and friends. Promoting your self-published book requires you to not be shy about sharing your work. This is no time for humility, but at the same time you need to not be annoying. Your friends and family have an interest in seeing you succeed, and they are a ready-made support base for promoting your book. Talk to them about your book, and even consider giving them free copies. Encourage them to post reviews of your book online, to talk to their friends about it and do anything else they can think of to spread the word.
2. Leverage social media sites. Social media allows you to connect to other people from across the globe, spreading your influence even further without spending any money. Set up a Facebook page for you as a writer, or consider setting up a page for your book, and then invite your Facebook friends to like the page. Use Twitter to connect with other writers and to reach people with interests that relate to your book. Register on Goodreads and encourage your friends on there to read and review your book. Connect with people who have interests relating to your book’s topic by joining groups on different social media sites. For example, if your book is about gardening, find out what gardening groups exist and join them. Do not just talk about your book on these groups, but actually participate in the conversations going on in the group. Mention your book occasionally, or to include a blurb about it in your signature every time you post a comment.
3. Never underestimate the power of local support to promote your book. Seek out local bookstores in your area. Avoid marching into a bookstore and just hawking your book to the owner though. Get to know the store beforehand, frequenting it on a regular basis so you get to know the culture behind the store. Many independent bookstores have their own quirks that appeal to their customers, so if you can make your book mesh with those quirks you have a better shot of getting it placed with the bookstore. Also, getting to know the workers and owner as a customer helps selling them on your book.
4. Look into non-book stores. The fact of the matter is that a good portion of book sales take place outside of bookstores. Market your self-published book by placing it with other local stores, especially ones that sell things which relate to your book. If your book is about cooking, even if it is a work of fiction, place it with some local kitchenware stores, or even independent restaurants. In general, local gift shops, grocery stores and pharmacies also might be interested in carrying your book, especially if it has good mass appeal.
5. Further market your book by convincing book clubs to choose it as their next book selection. This requires you actively seek out local book clubs, which you can find listed on the Internet or at local bookstores. Offer to go speak to the book clubs when they discuss your book, giving extra incentive for the club to choose your book. Members of the book club also inevitably will end up mentioning your book to other people, increasing your marketing efforts and your book sales.
6. Donate two or more copies of your book to local libraries. Your book marketing plan can reach a whole new level if people who are well-read like your book. Many people who read high amounts of books frequent libraries, since they cannot afford to buy every book they read. These people often are go-to sources for other people who are looking for a good book to read. If library users have read and like your book, they likely will recommend it to others who value their opinion.
Many people who have written a self-published book see dismal sales because they don’t know how to promote their book. These people often think they need spent lots of money for marketing, advertising, and public relations, but as you can see, there are plenty of low-cost things you can do to promote your book yourself to increase sales.
Do you need help promoting your book? At Book Publicity Services, we provide the results you need to get the word out about your book and increase sales, without spending a fortune. We specialize in generating book reviews and media exposure to create awareness and build credibility. We have successfully promoted a wide variety of genres, both fiction and nonfiction, traditionally and self-published. Get your PR campaign started today to make your book stand out from the rest!
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