New Book on Aging ‘On with the Butter!’ Inspires Seniors to Keep Moving, Keep Doing, & Keep Living

Award winning author Heidi Herman’s latest book ‘On with the Butter! Spread More Living onto Everyday Life’ provides a practical how-to guide for readers to follow to add vitality to their own lives. With this book, Heidi Herman hopes to help seniors and elderly to Keep Moving, Keep Doing, Keep Living – even during a pandemic. Many of the items offered are things that can be done in safe socially-distant ways and still provide mental and physical benefits.

“Herman’s inspiring work offers a fresh perspective on living well at any age.” – RECOMMENDED by the US Review

“A sunny self-help guide that aims to reveal the secret to an active and exuberant lifestyle.”– Kirkus Review

On with the Butter! recently won the 2020 IAN Book of the Year Awards as a finalist in the “Self-Help/How-To” category.

What makes Heidi’s new book unique is her inspiration and – in 2018, her 93-year old mother, Ieda, undertook a challenge to have 93 new experiences before her 94th birthday to prove you’re never too old for something new. After Heidi helped her Icelandic mom with that year’s adventure, they were working on turning the experience into a book when Ieda passed away. Heidi finished her mother’s photo journal of experiences but was inspired to go one step further and inspire others to live life with that same vitality. Heidi herself learned to be what she calls a ‘life adventurer’ and her new book “On With the Butter!” provides insight for readers to add vitality to their own life. It also incorporates her Icelandic heritage and the unique Scandinavian life philosophies.

If you’re looking for new ways to add zest to your life or have free time in retirement, this book offers a wide variety of activities and challenges, along with inspiring and heartwarming stories. Discover ways to explore, play, take, chances, try new things, make a difference, and have more fun in life. You’re the activities director, and On with the Butter! is your guidebook.

Keep moving, keep doing, and keep spreading more living onto everyday life. After all, everything’s better with butter.

“On with the Butter” is a wonderful and inspiring book! Through Heidi’s Herman’s vibrant and engaging, and often humorous stories, intertwined with unique ideas and helpful information, she encourages curiosity, connection, and a call to action. This is an excellent book for those who are looking for an exciting next chapter, or even just a little more flavor, to their life! – Laura Haw, Adjunct Instructor in Aging Studies, University of Indianapolis

On with the Butter is available for sale on Amazon. Heidi Herman is available for media interviews. For more information or to request an interview with Heidi Herman, please contact Kelsey at Book Publicity Services at or (805) 807-9027.

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Operation Clusterpuck, a B.S., Incorporated Novel

Operation Clusterpuck is a sequel to B.S., Incorporated. It was released in November 2018, published by Wise Ink Publishing.
Operation Clusterpuck tells the funny, cynical but heartfelt story of Business Solutions, Inc. (BSI) — a U.S. corporation whose leaders have set in motion a series of disastrous projects that threaten to take the company down. BSI’s ragtag communications team once again gets pressed into action, juggling around-the-clock workloads, battling ruthless execs, and struggling to find meaning in their lives outside of work. 
“We wanted to tell the story of those unsung corporate heroes — the ones who are barely keeping their heads above water, but still do the right thing for their work ‘family,’ even when it’s not easy,” says coauthor Jennifer Rock. 
“Readers often tell us they recognize themselves and their co-workers in our novels,” adds coauthor Michael Voss. “We’re thrilled to reflect their work lives and experiences. Even if our stories might feel like a fun-house mirror.”

Praise for Operation Clusterpuck:
“Five stars. A rollicking ride that melds corporate intrigue, romance, and humor to create a spellbinding narrative … plunging readers into the soul of corporate life with its challenges and perils. Fast-paced and a hugely satisfying read, it’s first-rate entertainment.” – Readers’ Favorite
“Full of biting business jokes, workplace camaraderie and plenty of cheeky pop culture references. Impossible to put down.” – US Review
“A fine business novel. Operation Clusterpuck weaves intrigue and conundrums into a volatile story.” – Midwest Book Review
“Five stars … you’re in for a treat. By revealing the cobwebby crevices of corporate life, Rock and Voss show how even something as seemingly mundane as another day at the office can quickly turn into a scenario you’re more likely to see in a disaster movie.” – Red City Review

Fresh off the brink of an all-American corporate disaster, Business Solutions, Inc., is launching a new, ill-advised venture, north of the border. As BSI executives pin their hopes and bonuses on a hastily planned Canada partnership, a shocking shakeup at the top threatens not only BSI’s expansion, but its legacy and future.
Just as Will Evans begins hitting his groove as BSI communications director and potential love interest for coworker Anna Reed, he’s booted out of his comfort zone. Thrown into a high-stakes international expansion, he’s forced to navigate a bumbling tech startup, worldly new colleagues, and Anna’s underhanded ex.
Back in Minneapolis, Anna is losing her sense of purpose – and maybe her mind – as she juggles an exploding workload, a complicated office romance, and new anxieties about her long-buried past. She also might be the only thing left standing between exec Lyle Kirkland and his most devious plot yet.
As BSIers get distracted with slapdash plans, technology fiascos, and pirate seminars, Will and Anna must race against the clock to save the company – and themselves. But is there time to change the course of people and companies so set in their ways? Or are some greedy schemes so deep and deceitful they can’t be stopped?

About the Authors:
Jennifer Rock and Michael Voss spent two decades careening through corporate America and barely lived to write about it. As company journalists, speechwriters, and C-suite advisors, they stockpiled insider stories and cautionary tales. Both live near Minneapolis where they own a communications agency, speak to groups of all sizes, and share their perspectives in publications like the Washington Post. Operation Clusterpuck is their second novel.
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Real Food for Pregnancy

Lily Nichols is a Registered Dietitian, specialist in prenatal nutrition, and best-selling author.
In her latest book Real Food for Pregnancy, Lily Nichols, takes prenatal nutrition advice out of the dark ages and provides an easy-to-follow guide for making the best food and lifestyle choices during pregnancy.
Short version of what is covered in the book:
-Most prenatal nutrition advice is either outdated or not evidenced-based. InRealFood for Pregnancy, Lily Nichol’s debunks a LOT of prenatal nutrition myths. Misconceptions of conventional prenatal nutrition: macronutrients, salt, “foods to avoid,” fish, etc.
-Foods to emphasize, lab tests, supplements
-Testing for gestational diabetes—pros/cons of all the methods
-Nutritional management of preeclampsia, gestational diabetes, nausea, heartburn & more
-Mindfulness, stress management, exercise, avoidance of toxins
-Traditional postpartum care, impact of nutrients on breast milk quality, etc.
In Real Food for Pregnancy, you’ll get clear answers on what to eat and why, with research to back up every recommendation. Lily Nichols has taken a long and hard look at the science and lays out the evidence—930 citations and counting—on the benefits of real food, why certain foods are essential (and others are detrimental), and countless lifestyle tweaks you can make to have a smooth, healthy pregnancy. There has never been a more comprehensive and well-referenced resource on prenatal nutrition. With Real Food for Pregnancy as your guide, you can be confident that your food and lifestyle choices support a smooth, healthy pregnancy.
“I’m so thrilled to read Real Food for Pregnancy. I absolutely love Lily’s work. Her evidence-based approach to nutrition is not only relevant during pregnancy, but for the rest of your life! I think every birth professional (midwife, doula, etc.) should have a copy in their lending library for clients.” –Rebecca Dekker, PhD, RN, Founder of Evidence Based Birth®
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365 Days of Happiness: Because happiness is a piece of cake!

365 days of happinessIn 365 Days of Happiness, author, energy healer, and mindfulness teacher Jacqueline Pirtle has created a step-by-step guide to being happy. The book contains 365 short and sweet daily readings to inspire you live a happier life, one day at a time. Showing that you can put in work to change your life while also having fun, the practices are full of whimsy and delight.
Jacqueline spent every day of 2017 devoted to her own happiness. She wrote every single day about the things she did to honor her joy and used those writings to create this 365 day step-by-step guide. With this book, she aims to teach you how to shift your mindset to happy — no matter where you are at in life. She hopes these readings will touch your heart and change your life by initiating new learning, understanding, knowledge, and wisdom to get closer to your true, authentic happy self.
Through light, bubbly, cheerful passages, each day teaches you to find happiness. Use those sour lemons and shift yourself into a “high for life” frequency where you can reach happiness anywhere and at any time.
The best cookie recipe makes delicious and enjoyable cookies! The best happiness recipe makes a delicious and enjoyable life
– Acknowledge everything and everyone without judgment.
– Accept everything and everyone.
– Respect everything and everyone.
Appreciate everything and everyone.
Thank everything and everyone.
– Love everything and everyone.
With everything and everyone, I mean all, without exceptions! Because everything and every and everyone is in your life for a reason.
Acknowledging all in this way, releases resistance; and without your resistance you can shift smoothly with all that is happening for you. Who knows, you might even love it!
Life is an ever changing and constant moving experience: it is naturally so. Every split second is new, different, and fresh. That means every split second you get new opportunities and chances for a change to happen.
Use those split seconds, and make your delicious and enjoyable new day!
That IS happiness!
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The Science of Sleep: What It Is, How It Works, and Why It Matters

Science of sleepWe often hear that humans spend one third of their lives sleeping—and most of us would up that fraction if we could. Whether we’re curling up for a brief lunchtime catnap, catching a doze on a sunny afternoon, or clocking our solid eight hours at night, sleeping is normally a reliable way to rest our heads and recharge our minds. And our bodies demand it: without sufficient sleep, we experience changes in mood, memory loss, and difficulty concentrating. Symptoms of sleep deprivation can be severe, and we know that sleep is essential for restoring and rejuvenating muscles, tissue, and energy. And yet, although science is making remarkable inroads into the workings and functions of sleep, many aspects still remain a mystery.
In The Science of Sleep, sleep expert Wallace B. Mendelson explains the elements of human sleep states and explores the variety of sleep disorders afflicting thousands of people worldwide. Mendelson lays out the various treatments that are available today and provides a helpful guide for one of life’s most important activities. By offering the first scientific yet accessible account of sleep science, Mendelson allows readers to assess their personal relationships with sleep and craft their own individual approaches to a comfortable and effective night’s rest.
Addressing one of the major public health issues of the day with cutting-edge research and empathetic understanding, The Science of Sleep is the definitive illustrated reference guide to sleep science.

Praise for The Science of Sleep:
“Not only does this book remind us why we need sleep but it also tells us what happens if we don’t get enough of it.” – Euro Scientist
“Dr Mendelson provides a readable, engaging, and clearly written work concerning sleep science and medicine. His ability to explain complexities in a manner that communicates essential characteristics is truly artful. And speaking of art, the illustrations and layout make this book a joy to open and begin reading or skimming on any page. For anyone serious about sleep science, this book should sit prominently on a nearby bookshelf, assuming it ever gets off your desk.” – Max Hirshkowitz, PhD, Sleep Specialist 

Excerpt from The Science of Sleep:
Sleep means different things to different people, and indeed its meaning differs in the same person at various times. I remember, for instance, as a little boy, going to bed anticipating the presents awaiting me on Christmas morning, and thinking that since I would soon be asleep, the time would seem to pass in an instant. Then the presents would be mine. Not surprisingly, that sort of thinking led to the opposite, a long period of unhappy wakefulness. The opposite can occur as well, as in the song “The Green Green Grass of Home”, in which sleep is a time of escape into happy memories, in contrast to the very unfortunate events awaiting the sleeper in the morning. For others, sleep can become a kind of testing ground: a person who prides herself on always being the best at whatever she does can view good sleep as a challenge, something she has to work at—the result, paradoxically, being poor sleep. It can also be a time of anxiety. People for whom it is important to feel in control of things can find it worrisome to have a period each night in which they seem more vulnerable and not in charge.  For others, sleep can be a time of getting a glimpse of the “real” world; I have had patients who say that their dream experiences during sleep seem so much more real and meaningful than what they awaken to in the morning.
Sleep is also inextricably tied to the notion of restoration. After a good night’s sleep a healthy person awakens with a sense of vitality, of readiness to face the new day. As we will discuss later, no one is certain what this entails physiologically—it is not just a simple matter of increasing metabolic energy stores—but its presence (or absence) plays a role in what we think about sleep.  Related to this is the notion of sleep as a pleasurable experience, something to look forward to. Sadly, for many people the opposite is true. The genesis of this is not always clear. Some think that a lifelong feeling that sleep is an unhappy time is a derivative of childhood experiences, in which the more typical learning association of sleeping with pleasure did not take place. Others view this as a disorder of the amount of l brain chemicals that normally bring on sleep. Another view is that it may result from habits in which bedtime is used for behaviors incompatible with sleep, such as worrying and planning tomorrow’s battles.
Sleep is also inextricably tied to the environment in which we live, in a world of alternating day and night. Our bodies have developed elaborate mechanisms to help time our waking and sleep to be in conjunction with light and darkness. Sometimes this timing can go astray, either due to behaviors such as engaging in shift work or flying long distances, or due to inherent problems of the body clock. These in turn can lead to difficulties with sleeping, or at least with sleeping during the traditional hours allocated for it.
Sleep can also be a kind of social behavior, inside the species, or across species (for instance when sleeping with a pet). We often use the euphemism of sleeping together to refer to another kind of activity that can take place in bed, but this kind of delicate phraseology can obscure another aspect, which is that repetitive sharing of the sleep experience may play a role in a couple bonding together.
There is also a sense that sleep is important to health, both physical and mental. Sleep which is curtailed or disrupted can lead, for instance, to a predilection to diabetes and related disorders. It seems to be important for the formation of long-term memories. This suggests, for instance, the futility of students doing “all nighters” of studying. It turns out that getting a good night’s sleep may be the most helpful thing in preparation for  an exam in the morning.  One of the great believers in a good night’s sleep, incidentally, was Alexander the Great.  In 331 BC, before the crucial battle in which he overwhelmed a vastly larger Persian army on their own territory, he slept so deeply that his officers became worried and had to awaken him.  He got up, put on his armor, and went on to an outstanding victory which set the stage for conquering an empire.
In this book we will present the scientific understanding of sleep, beginning by describing its basic processes and how to measure them. It will be seen that sleep results from the careful orchestration of a variety of physiologic processes. As in any complex mechanism, sometimes things go awry, in this case resulting in clinical sleep disorders which are experienced as insomnia, excessive sleepiness or undesirable behaviors during sleep. We will describe some of these disorders, and some of the treatments that are available. This information is not a substitute for medical evaluation. If you think you may have a sleep disorder, you should consult your doctor for evaluation and possible referral to a sleep disorders center. It is hoped that armed with the information provided here, you will be better able to understand and discuss what is happening, and to make more informed choices in conjunction with your doctor.
Just as sleep is a universal human behavior, so is human curiosity and the desire to know more about ourselves. A number of men and women devoted themselves to learn more about sleep, long before sleep studies became an established scientific discipline. They came from a variety of unlikely backgrounds—a WW I cavalryman, and a fighter pilot, for example. One was looking for something entirely else, the basis of a supposed “psychic energy” which might let people communicate across long distances, and ended instead with the groundbreaking discovery of the human electroencephalogram. Another was a doctor faced with treating patients in a worldwide epidemic of encephalitis, who recognized a pattern to the parts of the affected brains—and learned from it the basic structures making it possible for us to be awake or asleep. Another had made his fame developing a method to precisely measure the speed of projectiles for the Army, but his curiosity led him to measurements of many other kinds of things, including electrical waveforms during the human sleep stages. If you, the reader, have picked up this book, it sounds like you, too, have curiosity about how things work, and it is my hope that here you will learn more about how we wake and sleep.

Wallace MendelsonAbout the Author:
Wallace B. Mendelson, M.D., has more than forty years of experience in sleep research and clinical care – as a Professor of Psychiatry and Clinical Pharmacology (ret), former director of the Sleep Research Laboratory at the University of Chicago, and past president of the Sleep Research Society. He has written five books and numerous scientific papers on sleep disorders. He has also been the recipient of various honors including a special award for excellence in sleep and psychiatry from the National Sleep Foundation in 2010. To learn more, go to