Car Business 101: #CrazyShitCarDealersDo
In Perfect Dealership, Zanan teaches what car dealerships SHOULD do to stay competitive and survive. In Car Business 101, he describes the crazy things car dealerships ACTUALLY DO and if they don’t stop, they might go out of business.
Automotive retail is at crossroads–either it gets better or becomes extinct. Consumers are dissatisfied with the sales process in brick and mortar dealerships and that is the driving force behind the rise of Carvana and other industry disrupters. However, it is not too late to fix the way car dealerships operate and improve their reputation. Car Business 101 highlights irrational and counterproductive behavior that car dealers engage in on a daily basis. If you own or work in a car dealership it will be easy to recognize insanity that goes on in Sales, F&I, BDC, HR, and Parts & Service departments. This book offers a fresh perspective and practical solutions for dealerships to implement.
Car Business 101 is informative and entertaining at the
same time. It is a must read for dealer principals, dealership employees, and
vendors that service car dealers.
“I truly hope that this book will be a wake-up call for
car dealers across the country,” says Max Zanan.
Car Business 101 was released in December 2018 and is available for sale on Amazon in Kindle and Paperback.
About the Author:
Max Zanan is a seasoned automotive industry expert with nearly 20 years of experience in sales, F&I and dealership consulting. After graduating John Jay College of Criminal Justice, Zanan went on to get his Master’s Degree before starting his career in automotive retail as a salesman at a local, New York City Volkswagen dealership. After working his way up the ranks, Zanan then became the General Manager of a New York City Mitsubishi dealership, which subsequently placed #1 in sales for Mitsubishis in the United States. Following his stint at Mitsubishi, Zanan went on to become the Platform President at Elite Auto Group, where he oversaw three dealerships, with 150 total personnel.
Max Zanan has worked in every department of a car dealership. He started as sales person and throughout the years worked as a sales manager, finance manager, general sales manager, service manager, and general manager. He has also provided income development services through F&I products and training as the owner of Total Dealer Compliance—one of the best dealership compliance firms in the country. In addition to F&I and Compliance, he provides dealership consulting services that are focused on process improvement, customer retention, and profitability. As Founder and CEO of IDDS Group, Zanan utilizes all of the skills he has picked up over the years to cohesively mentor dealerships on how to increase revenue and profitability, and eliminate non-compliant practices in all departments. Max Zanan is also the author of Perfect Dealership and Car Business 101. Readers can connect with him on Facebook, Twitter, Instagram, and Goodreads.