Self-Published Authors Need to Create a Community
Writing
The playing field has been leveled for aspiring authors. No longer do you have to send out dozens of queries and wait months to receive a rejection notice. Authors now have the power to go directly to the source and self-publish. Self-publishing has allowed authors to bypass big name publishing houses and press agents, but what some fail to realize is all that responsibility is now in their hands. It can feel overwhelming for a first time author.
Some authors have the mindset that all they want to do is write. Unfortunately, those days are over for most authors, especially those that are new self-published authors. The biggest thing you must do as a self-published author is create a community of “fans.” It may be two people when you first begin, but it has to be people that are passionate about your work. There are so many books being released that it is tough to get publicity and carve out a niche to get yourself noticed. This is where your fans can begin to help you out. They will become your public relations managers and help spread the word on how great your book is.
Developing your base:
You must have a place where your fans can gather and get access to you. If you’re a self-published author who wants to stay out of the spotlight, you have a better chance of hitting the lottery than having a best-selling book. You must be on the frontline engaging with each of your readers. Let them get to know you and really allow them to see who you are.
A blog or a website is going to be your “home-base.” This is where your readers will be able to get updates and samples of all your latest works, and most importantly have access to you to start creating that bond.
Social Media:
As you are establishing your blog or website, you need to start adding social media platforms. Facebook, Twitter, LinkedIn, and YouTube are the biggest out there right now. Each site is unique so make sure you get a feel for the proper procedures before you dive in. Once you feel comfortable, it’s all about how you can help your readers. What problems can you solve for your readers that will make them interested in your work? Once they become interested and buy your book, then you want to add them to your army of PR advocates who are also your fans.
Self-published authors need to be on the front-line of any successful public relations campaign. Engaging with readers and building a community of fans is essential. Ideally, this plan needs to be put in place well before your book is released. However, most self-published authors are learning as they go so if you already have a book out it’s okay. Just realize you are starting from ground zero and it will take some time to build a solid platform of followers.