Improve Your Ebook Sales: Create an Awesome Cover
stack of books black and white
Many authors don’t know how to produce an appealing cover image of their own, and ugly ebooks don’t sell in the competitive ePublishing market. This article discusses a few simple guidelines any author can use to ensure their cover looks attractive and professional.
Ebook publishing has produced many success stories, and their numbers will only grow as eReading continues to grow in popularity. In fact, the market is already flooded with so many titles that it is very difficult to get a serious piece of the ePublishing pie. Many authors fail to realize that having an attractive cover is the best way to advertise their work. By following a few simple guidelines, any author can create an eye-catching cover that gives their work the best chance for success.
Make it unique.
Ebook marketplaces are filled with millions of books, many featuring generic designs. As with any media, communicating why your title is interesting and unique is key to generating sales. Instead of creating a cover with a basic layout, consider using an iconic image or distinctive style to capture your customers' attention. Studying and using the same elements as popular ebooks is an easy way to make your work stand out from the crowd.
Keep it professional.
Along with being your unique, your cover should also look professional. Many ebooks struggle to sell simply because their formatting is sloppy. If you don't have the skills necessary to produce a high-quality cover, consider hiring graphic artists or other specialists to help you throughout the creation process. Although websites do offer ebook cover construction tools, their design and formatting options are severely limited compared to what you can create for yourself.
Be willing to change.
Many authors don't realize that customers won't buy an ebook that looks unattractive or unprofessional. Since your cover is the first thing shoppers are likely to notice about your title, it is also the biggest factor in whether or not it will sell. If you get too attached to your own designs, you may fail to realize how your ebook is actually perceived by the public. By being willing to change your cover, you can find the layout that leads to the most sales of your work.
Pay attention to your feedback.
Feedback should be an important part of your ePublishing projects. Not only will listening to the opinions of your audience help you create better covers, but it can even help you develop valuable contacts in the publishing industry. Authors generate feedback a number of different ways. Some offer free promotions of their work, while others interact with online communities or ask friends and family for their unbiased opinions. Whatever method you choose, always take advice with a grain of salt and produce a cover you are proud of.
Although making a desirable ebook cover requires experience and hard work, anyone can learn how to create designs that lead to to the most sales!