Solving Cadence Moore by Gregory Sterner

solving cadence moore
Solving Cadence Moore is a suspenseful hometown Mystery / Crime Thriller novel by Gregory Sterner.
“A deftly crafted and compelling read from cover to cover … an extraordinary and unfailingly engaging read by a novelist with a genuine flair for narrative driven fiction and one that is unreservedly recommended for personal reading lists and community library Contemporary Literary Fiction collections.” Midwest Book Review

Synopsis:
How much will one man risk to solve the unsolvable?
Ten years ago, famous young singer Cadence Moore disappeared without a trace on a remote highway in western Pennsylvania. To this day her fate remains unknown. Was she kidnapped or murdered? Or did she simply run away in search of a new life, leaving behind the abuse and heartbreak that haunted her?
Charlie Marx, host of the popular conspiracy radio show “Underground Broadcast,” is obsessed with Cadence. Desperate to find her after deceiving his boss to save his job, he launches an investigation of his own, digging deep into the missing woman’s past and uncovering her darkest secrets. Working feverishly for weeks, he claims to have solved the mystery and promises to reveal Cadence’s fate at the end of a groundbreaking podcast series and live radio special.
But is it all a lie? As years of twisted details slowly unravel, Charlie races to solve the biggest mystery of the decade. If he succeeds, it will mean closure for Cadence. If he fails, his entire world will come crashing down live on air—and the truth may be lost forever.

Excerpt from Solving Cadence Moore:
Chapter 1 – The Pitch
Charlie Marx sat with his arms crossed, refusing to visually sell his reaction to the sales pitch he was getting. As a successful conspiracy radio show host, Charlie had learned to trust nothing but consider everything, qualities which had made him very effective throughout his career.
His boss (as well as his mentor and friend), Tyler Reubens, had been in the public radio game for fifteen years, becoming a national celebrity by hosting a hugely successful syndicated show covering everything from intimate personal stories to murder mysteries called United Way of Life. Tyler, while still sitting at the helm of United Way of Life, was also now a big player at the executive level as a senior producer for WHHW (his home station) and programming liaison to UPR (the public radio juggernaut of which WHHW was an affiliate).
Tyler’s superiors were looking for on-demand content for various multimedia outlets (a trend the entire entertainment world had already been moving strongly toward for five years and public radio had been one of the first to plant a flag in podcast land, but had never had a smash hit). Tyler was reaching out to the one person who in his mind had the one show he was almost positive would connect with a large audience for the podcast mini-series UPR was prepared to push to the moon (or so went Tyler’s initial sales pitch).
The one man with the one show also happened to be a personal protégé of Tyler Reubens himself, Charlie Marx. Charlie was a former college DJ and conspiracy newsletter writer. Tyler had plucked him from obscurity and offered him an assistant producer job for United Way of Life, simply because he liked his work and was impressed by the buzz Charlie had managed to drum up for his conspiracy rag. Charlie produced a few conspiracy oriented segments for United Way of Life during anniversary years of the Kennedy Assassination and the Apollo Moon Landing. These segments had garnered such positive reviews that Tyler lobbied for Marx to be granted his own time slot on WHHW with a conspiracy-themed show called Underground Broadcast. Underground Broadcast eventually became one of the most popular programs on WHHW and had been considered at least on two occasions for national syndication over UPR stations, although that had never actually come to fruition.
All of that had taken place three years before and now Tyler wanted Charlie to captain a new vessel, one which would sail into the on-demand islands and, if all went as planned, land Tyler a fat new contract when his re-up period went into effect a few months later.
Tyler knew Charlie wouldn’t argue with him or refuse the offer. But at the same time, he’d been around a long time and he knew how to get what he wanted. You could force a man to walk the plank at the point of a sword or you could gently take his hand and lead him there. You could train a soldier to take orders or you could gain his respect and have him willing to die for you on the battlefield out of loyalty alone. Tyler knew good sales pitches needed emotional buy in. He had to sell the concept, sell the logic of the concept, and sell the benefit of the concept.
Tyler was very good at this approach and he knew Charlie was stone facing him across the desk, trying not to show any cards at all. Tyler liked that. He’d trained this man well. But just because he taught Charlie everything Charlie knew, that didn’t mean he’d taught him everything Tyler Reubens knew.
Tyler looked straight ahead and leaned forward, his smile never wavering. He said, “Charlie, this is an opportunity. Now before you say anything else, rest assured… I read your email. I understand you think this case is a bottomless pit. But listen buddy, your credibility and your show’s credibility is not at risk here. It’s all in how we play it. I’ve been doing this a lot longer than you my friend and the story is what it’s all about. If the story is there, the ending is inconsequential… if not completely, then at least secondary to the journey. Even if this thing is the ultimate cold case… even if we’re barking up a dying tree, if we carve out the right story we will succeed. We will accomplish what I’ve promised my bosses we can accomplish.
“I stuck my neck way out for you guys. For me too… I’m not trying to bullshit you. But I did that because I believe in you and I think your show is going to be the one that breaks through. They could have had Artie Rothstein do a podcast, they could have had Barry Shearing do a podcast, hell… half of the national guys already have podcasts, but this isn’t just a podcast Charlie… it’s a series and it’s a live radio special to conclude it. UPR’s never done anything like this before.
“The big bosses aren’t sold on it either, you can bet your last long dollar on that one. I’ve had to tread very lightly every time I’ve pushed an angle on it. At this point, every UPR show which also airs as a podcast has been barely a mild success as far as downloads go. The bigwigs have no reason to think a special is going to be any different. But these guys are fossils Marx. They haven’t seen the trend that’s been creeping up on their asses for half a decade now. But I see it. I know you see it, too. You’ve been water coolering the podcast angle for at least a year… I hear everything my friend.”
Charlie continued to sit with a stoic expression on his face, nodding every few moments and sitting slightly forward to express that he was paying attention. But he did not facially sell a single word of this. Not yet. He loved the idea, he loved the potential, but he hated the case. He’d personally been obsessed with Cadence Moore for years but he didn’t think there was anything he could do with it that hadn’t already been done and he feared this program would be a disaster and a letdown if they went in the Cadence direction.
Tyler kept rolling, “So, of course you know the reason none of them have been runaway hits as podcasts is because ninety percent of the fucking audience listens on the radio. Listeners are creatures of habit, we all know that. They might tune into a podcast here and there if they’re at the gym or they miss a week but usually when they discover something on the radio, they’re likely to keep listening on the radio. But if we sell it as something new… something different… c’mon Charles, you see where I’m going here.
“And besides all that, the reason I know you and your show are the way to go with this thing is because Rothstein and Shearing… just to name two, their formats won’t work to generate a mass audience of new listeners… I’m confident about that. Shearing’s a commentator… a satirist. Rothstein’s a writer, a sketch guy… a brilliant one sure, I mean they’re both great at what they do, but their shows don’t lend themselves to breaking new ground.
“In your case, I’m confident that your format is exactly what the doctor ordered for this particular story, and I also truly believe people will like the idea of a local radio guy, someone who’s not a national name, breaking into the mainstream with a special about an unsolved case which just recently became hot news again. I’m not talking out my ass here pal, I have good instincts and I know there is a right and wrong way to do this thing. The big bosses aren’t sold, but I guarantee you, once I’m through with them, I can get spots, I can get the air time… we will push this to the moon!”
Tyler noticed the very subtle grin that had permeated Charlie’s face. Charlie hadn’t intended it to be visible but his facial muscles betrayed him. Tyler drove in a little harder, “I’m not fucking around here man, I believe in it! And… I appreciate you guys, I really do Charlie. You’ve brought a damn big audience to WHHW. You guys aren’t a huge deal yet but you’re a big deal. I think this is exactly what is needed to make you bigger… to make you national names. If this works out the way I envision it working out, it could make your career and hammer out a giant hit for us.
“The Cadence case is truly one of the classics… never been solved! It’s a favorite of yours, that’s no secret… and I agree with almost everything I’ve ever heard you say about it. This is one of those deals where once you get into it, you can’t get out. How many of these things, these legendary cases, are actually still floating around without a conclusion?
“Cadence Moore has hooked people from the start and she will hook them again, Charlie. The Moore to the Story film got the public ramped up about wanting to know what happened to that girl. Jesus, half the people who saw the film didn’t agree with the answer those guys came up with. They still want closure and they’ve never gotten it. Those people are the ones I’m counting on to be the new listening audience once we start popping out the podcasts.
“I think, if nothing else, you guys can do a better job than those dicks Barnes and Angstat did with the movie and if you can’t solve anything, you can at least offer something fresh. Your mission, your crew’s mission, is to get this as close to solved as possible so when the finale airs people believe the answer is coming. Close is the operative word here Charlie. You have to run a completely different angle than the film ran. And if the real answer doesn’t come, which, let’s be honest, we both know it won’t… people need to feel like they got something… something better than they got with that shitty movie.”
Charlie Marx knew where his bread was buttered and he respected Tyler Reubens more than he respected just about any man in the world. This man was his boss but also the person who’d given him his one and only break in professional life, but Charlie was diametrically opposed to Tyler’s take on this particular program.
He felt if they tackled Cadence, they’d wind up with nothing. There were reasons a case stayed cold for a decade. They’d hit brick walls and the whole thing would be considered a grand failure that would damage Charlie’s credibility and cost him a good portion of his dedicated listeners (If only he knew the position he’d be in in a few weeks, losing a few listeners would have seemed like a pleasant dream). Charlie had things to say but dutifully waited until he knew it was his turn to talk. Once he was sure Tyler was finished, he began his own pitch.
He responded honestly, “So, if I understand correctly, you’re telling me Tyler… even if we don’t solve it… which as you said, we won’t… this thing will be produced like one of your United Way of Life stories… no matter what the ending, the audience will stick with us if they think something is coming?”
Tyler smiled a little bit wider, knowing his pitch had just been caught. He said, “Precisely! You got the picture Marx. I knew you would, that is why we’re talking right now.”
Charlie continued, “Okay then. So, when the thing everyone thinks is coming doesn’t come, this is my concern. I have never lied to my audience, Tyler. When we haven’t been able to deliver an answer to a mystery or a theory, I’ve always told them that up front and usually why the thing will never be answered. When something is a bottomless pit, which I’ve told you Cadence Moore is, I tell my listeners it’s a bottomless pit so they know what they’re getting.
“Credibility for us is life blood and if we lose it on this podcast series experiment, we lose it for the radio, too. I’m just trying to make you understand the biggest reason why your short-term goal may not be worth the long-term consequences. What makes you so sure when they realize they’ve been hoodwinked like a gang of sorry chumps, they won’t say fuck you to us, fuck you to WHHW, and fuck you to UPR?”
Tyler considered this sincerely. The time between Charlie’s question and Tyler’s response was a solid thirty seconds, which in the room and in the moment felt like an hour. Tyler finally said, “Because… fuck… because, Marx. Because I believe in you and I know we can do this. For Christ’s sake, Charlie, this shit is the difference between the men and boys. We take a risk, we make history, we grab a big audience, and we get a chance to do much bigger things on much bigger stages on much bigger days! That’s what we do! That’s what people who are successful do! So, let’s stop being pussies and just fucking do it!”
Charlie had to be careful how he proceeded. Tyler was a friend but he also held the strings, the marionette strings as well as the purse strings. Charlie said, “Tyler, I hear you… every word. But I need you to hear me too right now. I am not questioning your judgment… I’m just questioning your approach. What if we looked at some alternatives? You want an unsolved case?
I’ve got plenty… and those plenty have lots of loose leads dangling that me and my team could sink our teeth into and actually solve. It damn sure wouldn’t be the first time.”
Tyler would indulge him for a moment, even though in his mind it was going to go down his way and this special was Cadence or nothing. When Tyler was set on something, that something was going to happen. He said, “Okay, Charlie, tell me what unsolved cases you have in mind.”
Charlie let out a sigh of relief and smiled slightly. He was about to start talking when Tyler held up a finger. Tyler added, “Oh… but before you do that, my time is short and so is yours, so, I hate to waste any of it for either of us. As you list off these unsolved cases, make sure you only mention the ones that a massively successful film has recently been made about. That way, I can make sure the attention we need for our special will be the same whether we focus on Cadence or not.”
Charlie visibly sank in his chair. He said, “Tyler, you know I can’t do that. Nothing I’d be able to solve in time for a podcast series is going to have the national prominence of Cadence Moore. But, you said it yourself; Barnes and Angstat fucked up the movie and didn’t solve anything. Do you want us painted with the same stain those two idiots are currently being painted with?”
Tyler smiled. He said, “Charlie, they can stain me any color they want as long as the eventual color it all turns into is green. Barnes and Angstat may be a couple of jerks but they’re rich jerks, Marx, and they’re jerks who currently have a bigger audience for their product than either of us have for ours. So, if you’re gonna sit there and tell me it’s a better idea to dig up Katie Marsh or Herman Jackson (two missing children whose parents had alleged ties to occult activity in New Mexico), then be prepared to tell me how we’re going to monetize that. If you want to sell me on another conspiracy theory… like a podcast about deadly vaccines or a podcast about mass shootings being orchestrated by the government to create a police state… well again pal… tell me how we turn the crap into cash. If you can’t do that Charlie… then stop wasting my time and let’s get back to talking about how you’re gonna produce the Cadence Moore special.”
Tyler was studying Charlie’s face and knew he had nothing to say. Tyler had simultaneously stumped him and sold him, using cold hard logic as his weapon. He could now reel him back in a little and get some more buy in. He said, “Look Marx, I’m not trying to be a douche. But, you have to check the naiveté at the door if you want to be part of something this potentially big. It needs to be a hit, Charlie. It needs to connect with an audience. If you want to stay true to your art form and die with every shred of your credibility intact, then that’s fine. But if you make that decision, you’re not going to make this journey with me, and WHHW is as high as Underground Broadcast is ever gonna get. I’m not threatening and I’m not bullshitting. I’m being honest. It’s Cadence or bust pal… Cadence… or… bust. You got it?”
What could Charlie possibly say? He had his marching orders and he had to move ahead. He didn’t like it at all and he thought it would fail, but as someone who understood loyalty as well as logic, Charlie wasn’t going to say no to Tyler Reubens. He owed this man his career and if Tyler wanted to take a huge risk and was asking Charlie to climb aboard, he had no choice but to go along. He shook his head and said, “You’re the boss, boss. Lets fucking do it then. I’ve said what I had to say and you said what you had to say. At the end of the day, you sign the checks and you gave me my name… I won’t say no, even if I think it’s a terrible idea. If we both lose our shit on this, you’ll owe me a shot… every night… for eternity.”
Charlie really didn’t like it. He really didn’t like it at all. He knew the odds of solving the Cadence case were next to impossible and his credibility was definitely on the line. (If Charlie only knew in this moment how severely he was about to risk his own credibility and his career, he likely would have choked).
Tyler slapped him on the shoulder and said, “Shots, every night forever… you got it Marx. But I have a feeling, you’ll be the one buying drinks when all of this is over. I wouldn’t lead you to the cliffs, Charlie… I’m leading you to the tippy top. Believe that!”
Charlie didn’t respond. He just extended his hand and sealed the deal. What the hell had he just agreed to?
UNDERGROUND PODCAST 1: (Official Transcript) Intro
Charlie Marx’s Underground Podcast: Episode 1 (Intro). Original Drop Date: November 1, 2013. (Brought to you by United Way of Life, courtesy of Tyler Reubens, this program is funded and sponsored by WHHW, a subsidiary of Universal Public Radio)
(Narration by Charlie Marx) Welcome friends to the Underground Podcast. I am your host, Charlie Marx. The late-night hour is upon us weary travelers. Mysteries abound and the truth alarms sound… bringing out the seekers in every single town. Rest easy good friends… you have reached the final end… of your desired destination.
This is the place where we lift the curtain of accepted reality, and look deeper… down into the depths of the stories that permeate our consciousness. Yes, weary travelers, you can now take a rest, put your feet up, and plug in your minds. The investigation has begun, and it’s gonna be damn good fun!
This series is the most important program in the history of our show which you have up until now known as Underground Broadcast, but here we are now… arriving up to date with the rest of society, and we find ourselves in podcast world. This podcast tonight is in fact the most important program of my career. Those of you just stumbling across this by accident may be asking yourselves why that is.
Well travelers, we will begin our quest to answer one of the most perplexing and legendary unsolved riddles in the annals of modern crime. We will finally dig up the answer to the question that has haunted the masses for years.
We will reveal the specifics of how one Cadence Moore, a beautiful young college circuit-singing sensation, just on the brink it seemed, of breaking out into mainstream American mega stardom, on one tragic night just disappeared without a trace, never to be seen or heard from again.
Seekers of knowledge, sailors of the dark information seas, my listeners one and all, that all comes to an end. During this series, we will definitively answer the question: Whatever happened to young Cadence Moore? Legally, I must state a disclaimer, so I will state it now. Anyone listening to this should be of legal age and younger downloaders may find the violent subject matter, mature content, and strong language of this program offensive. We will be running on a several second delay during our live special and the worst language will be edited, but the podcasts will air in their entirety. You have been warned.
Okay, then… with our disclaimer out of the way, let’s get started. Like any momentous occasion, the theme of our show tonight must fit within the appropriate boundaries of weight and substance, and truly be worthy of discussion on our biggest program. What better subject to focus on than a story which has never offered a satisfying conclusion… a true mystery of our time?
The Cadence Moore story captivated mass audiences when it first came to national prominence on the weekend of Cinco de Mayo in 2002, and recently the story was plastered right back onto the speeding wind- screen of the world with the release of a fascinating, albeit flawed, documentary made by a Mr. Barnes and a Mr. Angstat, who will both be heard from during this series.
But, in spite of all the media coverage and a movie about this case, there has still never been a true end-of-the-story answer to all the speculation, evidence, and shreds of footage.
Todd Barnes and Michael Angstat tried during the making of their film to come up with indisputable proof that they’d found their man, but they failed. Some may disagree with that statement and to those people I will say this. Their film, which is highly entertaining, never accomplishes its true goal of solving the case. It simply succeeds in publicly accusing one man and presenting sensational images to support that accusation.
So, it is that we find ourselves here, with four podcasts and a live radio special to burn, in which we will pick up every clue, film strip, blood trail, and eyewitness statement, turn them all sideways, and see what no one has ever been able to see before.
When it’s over, I want you all to leave this series feeling like pioneers who finally came upon the smell of golden roses on the cliffs of El Dorado with enough sense left in your minds to call this a mystery solved.
With those words my good men and women, we begin our descent, down into the depths of pure adventure, skulking through caves and digging out trenches, to arrive on the other side with provable findings, and some real facts about the greatest mystery we’ve ever seen since Dallas in ’63. We shall answer the question… and arrive on the knowledge shore with glistening waves, pounding and pure, and we will know where it ends, and open the door to see what indeed ever happened to young Cadence Moore.

About the Author:
Gregory Sterner is inspired by the great storytelling presentations of National Public Radio, including This American Life and Wiretap, as well as novels by Stephen King, Elmore Leonard, and many others. He earned a bachelor’s degree in Business Administration from Albright College and is currently completing his Master’s in Philosophy at West Chester University while working as a supervisor for Penske Truck Leasing. He lives with his wife Abigail in Reading, Pennsylvania, and has four children: Jordan, Austin, Alexis, and Jack. His debut novel Solving Cadence Moore was released on November 7th, 2017. It is available for sale on Amazon, Barnes & Noble, and other retailers. Readers can connect with Gregory on Twitter, Instagram, Facebook,and Goodreads. To learn more, go to http://www.aperturepress.net/books/solving-cadence-moore/

Out of the Fire and into the Pan: Sequel to the Blood on My Hands

Shannon O’Leary recently announced the release of her latest book Out of the Fire and into the Pan, a sequel to The Blood on My Hands. Genres: True Crime / Memoir
Set in 1960s and ‘70s Australia, The Blood on My Hands tells the dramatic tale of Shannon O’Leary’s childhood years, growing up with an abusive father, who was also a serial killer. No one, not even the authorities, would help O’Leary and her family. The responses of those whom O’Leary and her immediate family reached out to for help are almost as disturbing as the crimes of her violent father. Relatives were afraid to bring disgrace to the family’s good name, nuns condemned the child’s objections as disobedience and noncompliance, and laws at the time prevented the police from interfering unless someone was killed.
The Blood on My Hands is a heartbreaking—yet riveting—narrative of a childhood spent in pain and terror, betrayed by the people who are supposed to provide safety and understanding. The strength and courageous resilience it took for O’Leary to not just survive and escape from her father, but to flourish, thrive, and triumph over the unimaginable trauma she endured as a child is both powerful and moving.
The Blood on My Hands is a powerful, dark memoir… This is a story that is going to remain in my mind for a long time.” – Readers’ Favorite
“The confusion, uncertainty, and sickening foreboding ring true and offer vital insights into the experience of abuse, including the fact that victims had few options, especially in the 1960s.”  – Kirkus Reviews
In her sequel, Out of the Fire and into the Pan, Shannon explains to the reader how she progressed into the adult world while coming to terms with her terrifying past. Out of the Fire and into the Pan takes the reader on a personal journey where Shannon questions herself, her past, her choice of relationships and her place in the world. It is a story of resilience, accomplishment and personal triumph.
“Out of the Fire is relentlessly gut-wrenching and almost too wild to believe…” – Red City Review

Excerpt from Out of the Fire and into the Pan:
After my book The Blood on My Hands was published, it became obvious that people wanted to know more about my story. Those of you who have read my first book will know that what seemed “normal” to me as a child was horrific abuse.
“Why did the book stop at age fifteen?” This question was asked to me by countless people and interviewers. “What happened in your adult life, and how did you cope?”
The questions made me think. “Why did I stop where I did in the first book? Why didn’t I just keep on with the story?” The truth was, it seemed too painful and difficult to write at the time. Besides, I had written most of The Blood on My Hands during my teenage years and twenties. Later, when I finished the book, and my life had taken the irregular twists and turns of adulthood, I had innumerable notes, songs, poems, and diary entries I had kept, but collating them seemed an onerous task. As an adult, I had children of my own, and my adult past seemed too close to write about.
When I wrote about my childhood, I had countless diary entries and memories that I had locked into my “Dad” basket. It was a story about what I had witnessed and what had happened to me, not about what had become of me and how my childhood torment affected me as an adult. I described how I was an onlooker to his brutal killings and how I was subjected to sexual abuse. I told of my mother’s torment and how she saved our lives by fleeing the perpetrator. I also explained how my mother and other people I met along the way helped me to realise that with an education and by asking questions, I could reach a better potential and seek a different perspective in my life.
I had always intended on writing my second book, the continuing story of how my life unfolded, but it seemed too arduous and complicated. To continue my story, I needed to breathe and think, to regroup my thoughts and feelings, read through my writings and notes from the past forty-five years, and weigh up the effect my continuing story would have on my family. But after being asked countless times, “What happened to you as an adult?” I decided that it was important for others who have experienced trauma to read and see how others cope in life. In my childhood, there were no therapists or child protection teams to intervene and save me. Nor were there any laws to enforce that domestic violence was a crime. We were a poor family who lived in an isolated bushland area; we were charity children who went to school under the umbrella of a judgmental Catholic system. My childhood was enshrouded in a “fend for yourself and crawl out of the hole” mentality.
I also lived with the ever-present fear of being taken away from my mother. I had heard a conversation at school when I was five years old. A new girl named Rosie had come to my school, and, for the first time in my life, I had someone to play with. My euphoria lasted only a few days, because Rosie didn’t come back to school. At first, I thought she must be sick, but then I heard my mother in a conversation with another parent.
“Where’s Rosie?” she asked.
“Don’t you know? She’s been taken away.” My heart fell.
“‘Taken away’? Why?”
“Her father was interfering with her, and she has been put into care.”
Afterwards, I asked my mother what “care” meant, and she explained that if a parent can’t look after their child, the government can take them away.
“What did Rosie’s father do?” I asked, with questions and guilty thoughts panicking my mind.
“He touched her where he shouldn’t have” was my mother’s answer.
With guilty heart pounding, I knew what happened to children if they disclosed the truth.
They will come and take me away, and I will never see my mother again, I thought.
I can see my broken self, shelved away and mended so many years ago. It is being pulled tightly from end to end. The scars are stretched so tightly that they are leaking ever so slightly . . . trickling the blood of the silenced child and making me feel deeply saddened. I often wonder if I’ll ever get over the fear of disclosure, the fear of allowing others to see who I really am. The fear of other people laughing at me, ridiculing me, and saying, “Oh, you made it all up!”
It’s a terrible thing, fear. It eats into my heart and makes me feel totally vulnerable. My formative years were sculpted by violence, piteously carved into my psyche and furiously shaped by the madman I called “father.” To grow up, I had to reorder my thinking and attempt to trust others. I had to rearrange my trauma, which was webbed in fear and self-doubt, and compartmentalize it by placing it firmly in the past. Unfortunately, this stone sarcophagus can still be opened in a millisecond by triggers. I can be thrown back into a place where I want to hide under a bed or in a cupboard, somewhere small, where only I can crawl inside. A place where I can safely say, “I don’t want to share this with the world. I just want to be left alone.”
People often ask me, “How did you come through it? How did you raise yourself up out of the trauma? How did you get over seeing such violence?”
The truth is I didn’t get over it. There is a sadness that lurks in the murky corners of my mind, challenging me daily. Each day presents itself as a small battle, but I try to steer my life in a positive direction. I liken my life to learning the violin. It can be all scratchy and excruciatingly unpleasant one day and reasonably tuneful the next. At times, my life has been hard, complicated and soul-destroying, yet it has also brought me moments of great joy and happiness.
My first book, The Blood on My Hands, was exceedingly painful to write. It spoke about the atrocities my father committed and how I bore witness to his acts of terror and mutilation. It was difficult to tell the truth and announce to the world, “My father was a murderer.” It is even more difficult to disclose the abuse I endured as a child. I am fifty-eight years old now. When I look back over the years, I can see how my life was shaped by my twisted formative beginnings. In this book, I attempt to reveal how I tried to take control of my life, while often being hurled back into the past by triggers and subconscious pre-conditioning. My life has been a series of steppingstones where I have walked forwards, trying to make better choices, unravelling the confusion and chaos of the past. As I look back, I can see how my childhood has affected my relationships with others and how my father’s conditioning shaped my view of what is acceptable and defined my concept of normality…
“What made me the way I am today, and how did I get here?”
I look back at my younger years and can see my initial confusion when embarking on relationships. I can also see how my father’s influence crept into different liaisons and warped my perception of what I felt and how I dealt with different situations. My father had a “knock on” effect, and his actions bore testament in my adult life. This book is about personal growth and change, as I tried to fix the lifetime’s worth of damage he bequeathed me. It tells how I was fortunate to have survived and how I created new steppingstones to rebuild myself.

•••


About the Author:
Shannon O’Leary is a prolific writer and performer. She is the author of several books of poetry and children’s stories, and she has won many awards for song-writing.
Shannon has acted and directed on the stage and on Australian national TV, and she runs her own production company.
She has numerous graduate and post-graduate degrees in education, music, and science. She is a teacher and academic, has five children with her deceased former husband, and lives with her longtime partner in Sydney, Australia.
Her memoir The Blood on My Hands was published in February 2016. It is available for sale on on Amazon.
Readers can connect with Shannon on FacebookTwitterGoodreads.
For further information, to request a review copy, or to set up an interview, please contact Kelsey at Book Publicity Services at Kelsey@BookPublicityServices.com or 805.807.9027.

The Bedwetter by Lee Allen Howard

The Bedwetter: Journal of a Budding Psychopath by Lee Allen Howard is a new horror/psychological thriller. It was released on May 1, 2019 and is available for sale on Amazon.
“Original, audacious and raw. A truly dark treat for fans of the serial killer genre.” – Best Thrillers
“Lee Allen Howard’s The Bedwetter is an inventive psychological horror novel with a voice that’s as stylish as it is dark.” —Dustin LaValley, author of The Deceived
“A brutal, dark, compulsive read… stark, powerful, and satisfying.” —Online Book Club
“Highly disturbing and electric, this book will have its readers only setting it down so they can come up for air during its darkest moments.” The US Review

Synopsis:
Armed with electric hair trimmers and a military fighting knife, Russell accepts his dark commission.
Russell Pisarek is twenty-six years old and still wets the bed. He grew up different from other young men because his vicious mother punished him for wetting by shaving his head. When he confided this to his girlfriend Tina, she betrayed him, advertising his problem to all their high school classmates, who turned on him mercilessly. He took out his frustration by skinning neighborhood cats.
Now Russell fantasizes about finding just the right woman—so he can shave her bald. He struggles to overcome his dark tendencies, but when his sister discovers he’s wetting again, she kicks him out of her house.
During this time of stress, the mythical Piss Fairy appears in his dreams, and Russell is driven to satisfy his twisted desires with his innocent coworker Uma, who also needs a new roommate.
When his plans go awry, the Piss Fairy commissions him for a much darker task that graduates him from shaving to scalping—and worse.

Excerpt:
I turn on my TV and fire up the PS4, then go downstairs and throw some pizza rolls in the toaster oven because Becky didn’t make dinner tonight. She usually does. She’s no gourmet chef, but she’s a decent cook, and I don’t mind eating her food. (^:
I holler up the stairs, “Becky?”
She don’t answer. Maybe she’s pooping, LOLz. Bathroom door ain’t closed, though, when I look up the stairs.
I crack open a beer. When the toaster oven dings, I scoop those bad babies onto a plate, grab a paper towel, and then carry them upstairs to my room. Worst thing about pizza rolls and Hot Pockets is, if you cook them till they’re done, they’re hot as frig­ging lava.
Becky comes out of her room and passes mine on her way to the bathroom. She closes and locks the door. I start Call of Duty, and it’s still loading when she comes back out of the bathroom and knocks on my door. It ain’t closed, so she pushes it open.
She’s got her arms crossed over her tits like she does when she’s uptight about something.
“What’s up?” I say.
“I found your tee-shirt between the washer and dryer, so I washed it and brought it up this morning.”
“Cool, thanks.”
She’s all fidgety and won’t look me in the eye, so something’s up.
Eating pizza rolls on a piss-stinking mattress ain’t the most appetizing experience. But I eat them anyway.
I say, “What’s Aiden doing? Ain’t seen him yet.”
“He’s playing with his cars you got him,” she says. “When I brought your shirt in, I couldn’t help but see your bed was stripped. And why.”
“Yeah. So?”
So? It makes me… concerned.” She tosses her head, not to get her hair out of her face—it’s tied back as usual—but because she’s gearing up to make some point or say something unpopu­lar.
“Hey, I couldn’t help it. I didn’t wake up. I washed my sheets. What are you so concerned about?”
Her lips get tight when I raise my voice. I don’t much care. It’s not like I pissed HER bed.
I toss the controller on the wet spot, then mute the TV. “Well?”
“Look, Russell, you know what it led to last time.”
“Yeah, and I was living at home then. You remember what that was like for me. I ain’t wet since I moved in with you.”
“Not that I know of.” She gets that snooty high and mighty look.
I want to shove the remote up her goddamn nose. “That was years ago, Becky. I’ve changed. I’m better now.”
“How do I know that? All I know is what you did.”
“But I didn’t do it to you, did I? I never done nothin to you.” I hurl the remote into the closet. It hits the back wall, and the bat­teries pop out.
“Calm down, Russell,” she says, pressing the air with her hands like she does when I get worked up. “You’re right, I’m sorry.” She always says that too, but it’s just to talk me down because I make her nervous. But why shouldn’t I be pissed? How come I can never express myself when I’m mad?
“I gotta get my sheets.” I push past her, out the door, and go downstairs. In the kitchen I unlock the basement door and stomp down the rickety steps. The cellar smells musty. Like I said, it’s an old townhouse, with stone walls and a concrete floor all cracked. Damn cold on my sockfeet. My sheets and bed pad and blanket are wadded up on top of the dryer. Becky does that if I forget to empty it when my stuff is done. I scoop them up and then head back upstairs.
Becky’s still standing there, hugging herself. “Here. I’ll help you.”
I turn around and get in her face. “I don’t need your help, Becky. I can do it myself. I been doing it since I was seven years old, remember?”
“All right. I’m sorry. I just… never mind.”
She walks out the door but comes right back in.
“No, I’m not going to let this go,” she says, fists on her hips. “This isn’t just about wetting the bed. It’s about that, that… dis­gusting rug you made. Cat skins. God, Russell, that’s so sick. I had no idea you still had it. Thank goodness Aiden didn’t see it.”
“And what if he did?” I say. “You think I would have told him what it was made out of? Jesus, Becky, gimme some credit.”
“I don’t care. I don’t want that thing in my house. Get rid of it.”
“I live here as well as you do. It’s not like you own the place. I pay rent too.”
She huffs. “Sometimes.”
“Oh, fuck off, why don’t you? I’m workin. I been workin. Just because I don’t got a good job like you don’t mean I ain’t pitchin in.”
“Look. I think it’s time you moved out on your own, Russell.”
I blink at her, shaking my head. “What?”
“You heard me. Aiden’s four years old. He needs his own room. He can’t sleep in my room forever, especially with Mike spending nights here.”
“It ain’t my fault you can’t screw with Aiden in the room.”
“Russell!” she hisses.
What!”
“Keep your voice down,” she says, shoving the door closed. “It’s not about me and Mike. Aiden’s getting too big for his tod­dler bed. You know that. He’s growing like a weed, and even a twin bed won’t fit in that room. Where’s he supposed to sleep?”
I lay a folded hand towel on the wet spot, make the bed on top of it, and then stretch out on it. She stands there, waiting for me to say something. She pisses me off. Ignoring her is the best I can do.
“Don’t go quiet on me, Russell. I’m trying to have a conversa­tion about something important. Do you understand why I think it’s best that you move out?”
I snatch up the controller and press start. The game begins, but I can’t hear it because I muted the TV, and I can’t unmute it because I flung the remote in the closet.
Becky steps closer. “If you got something to say, then say it. Stewing about it won’t do any good. You know what it leads to.”
“Who are you, my fuckin mother?”
She grabs her head with both hands, spins toward the door, then turns back, curling her fingers into claws and showing her teeth.
“You’re a dick, Russell. You either move your pissy mattress to the basement or out of the house, take your pick!” She rushes out, and I can tell she wants to slam my door, but she don’t.
I do. And yell, “I hope your car’s fixed, because I’m driving mine tomorrow. Bitch.”
I put the remote back together, then pick up the controller, but my hands are shaking, and I don’t feel like playing no more. Don’t feel like finishing my pizza rolls. What I really need is a smoke.
I fish in my jacket pocket for my Camels only to find my last cigarette is broke in two.
FUCK! FUCK, FUCK, FUCK!
I crush the pack and throw it on the floor. I dress, grab my coat and gentleman’s hat, then descend the stairs by threes and fly out the door into snow like freaking cottonballs.

 


About the Author:
Lee Allen Howard’s dark fiction spans the genres of horror, dark fantasy, supernatural crime, and psychological thrillers. His publications include The Sixth Seed, Severed Relations, Desperate Spirits, Night Monsters, Death Perception, The Adamson Family, Perpetual Nightmares, and The Bedwetter.
Howard earned his BA in English from Indiana University of Pennsylvania and an MA in Writing Popular Fiction from Seton Hill University. He edits fiction and non-fiction, and has served as a book publishing consultant. He blogs about his fiction and fiction writing at http://leeallenhoward.com. Readers can connect with him on Facebook, Twitter, Instagram, and Goodreads.
Howard is also the founder and editor at Dark Cloud Press, which has published the horror and dark crime anthologies Thou Shalt Not… and Tales of Blood and Squalor. He resides in western New York state with a lot of books.

Radioactive Evolution: A Dystopian, Post-Apocalyptic Adventure by Richard Hummel

Richard Hummel’s debut novel Radioactive Evolution was released in November 2018. Since its release, Radioactive Evolution has become an Amazon #1 Best Seller in Apocalyptic and Cyberpunk with readers calling it ‘a masterful mix of fantasy, LitRPG, apocalyptic future and advanced tech.”
The story follows a young man in a post-apocalyptic America who bonds with a dragon.
The series is recommended for readers who enjoy general SFF, Dark Fantasy, Dark YA, Cyberpunk, Post-Apocalyptic, Dystopian, Survival Story and anyone that is a gamer and likes RPGs since he has a system in place that allows the main character and his dragon companion to “level” themselves up through abilities and enhancing their bodies and minds.
Hunger Games, Ready Player One, and Game of Thrones collide to bring you a Science-Fiction & Fantasy cross-genre spectacular!

Synopsis:
How far would you go to change humanity’s fate?
Jared Cartwright has spent the last two years delving into the twisted, scarred wastelands of an earth ravaged by nuclear war. The rich and powerful have taken to the oceans and skies on floating utopias, escaping destruction and leaving the rest of humanity to fend off the mutated creatures that roam the earth.
To face his new reality, Jared must become an apex predator if he hopes to survive. He must unlock his true potential to confront those that left mankind to die. With deadly adversaries above and below, Jared must evolve beyond mere human limitations to defeat the powerful rulers of the cities and the rabid beasts lurking in the shadows.
Jared’s quest takes a new turn when he discovers dragons are real. 

Excerpt from Chapter 1:
Jared stood at the precipice of almost certain danger, the yawning black chasm simultaneously beckoning and repelling him. The last six months of exploration led him to this moment, and now he hesitated to follow through. For months he’d searched for evidence of others.
In a city this size he expected to find something. Remnants of a battle, bones picked clean by the many carnivorous creatures that roamed the area, or anything worth scavenging. However, the only evidence he’d found was a series of tags painted on the walls around the perimeter of New York City. Only one set of markings, distinct in their pattern, delved further into the streets of the once great city. It was these patterns he found himself following, stupidly assuming he’d find treasure at the end of the veritable rainbow. Except there was no leprechaun or pot of gold, only a staircase descending into utter darkness. A faded sign announced it as “Metro Tr…”
Tram? Train?
Jared shrugged. He didn’t know for certain, but he’d read about old means of transportation before the nuclear wars obliterated most of the planet.
Taut as a bowstring, his eyes and ears strained, Jared looked for any sign of predators. In a city this large, he was at the bottom of the food chain, and his only protection was his father’s Colt Peacemaker, a .45 caliber revolver. In the two years since he’d left his home colony, it’d saved his life on more occasions than he could count. Absentmindedly, he reached down to finger the weapon in its holster, contemplating if he dared risk the underbelly of the city.
Six rounds…
Agonizing over the decision, Jared flicked his gaze to the corner of his vision. A holographic outline of his body floated, where a countdown timer showing a little more than two months remaining. It represented how many nanites he had left before he needed to use an injector and replenish his stores. These microscopic machines were the only thing preventing humans from dying excruciating, radioactive deaths. He hoped the trail leading down would end at the body of whomever left all the tags, and that they had some of the life-giving injectors on them. On the other hand, it was a gamble and he had no way to know for sure without making the trip.
What should I do…
Jared sighed and ran his hand through his hair. It was a two-month journey back home, and he wasn’t sure he’d survive the trip before his body deteriorated from radiation poisoning, or some creature overpowered him when his body began to weaken.
His mind screamed at him to run the other way, but Jared ignored it and walked back to the staircase leading down. He couldn’t discern the bottom even with his ability to see in the dark. Slowly, he crept down the stairs, gun at the ready. It felt like an eternity until he reached the bottom. Time became irrelevant as every minute stretched into what felt like hours. He jumped at every creak and sifting of pebbles. At the bottom, the markings pointed off into the darkness. An absolute darkness that pressed in on him. The shadows writhed at the corners of his vision. The hair on the back of his neck stood on end as cold shivers raced down his spine. The natural sunlight failed to penetrate the inky black and Jared’s eyes transitioned to night vision, a by-product of nanite enhancements. It seemed that when pushed into extreme circumstances, or survival depended on something, the nanites adapted and allowed him to obtain special abilities, like night vision and the ability to survive extreme temperatures.
Just as he started relaxing, Jared heard a soft scrape and a nearly imperceptible pressure as something brushed past his head.
He threw himself to the floor, eyes widening at the creature. A grotesque, mutated lizard clung to the ceiling, its legs coiled to spring at him. Thick, discolored saliva dripped from fangs as long as his arm, dozens of golden spider-like eyes following his movements. With no hesitation, Jared squeezed the trigger. The creature’s head exploded in a shower of black ichor and bits of gray brain matter. It plummeted towards him. He shoved away from it, barely avoiding being crushed by its shiny silver body as it slammed into the concrete floor. The quick evasion did nothing to prevent the shower of blood and gore. Spluttering and spitting, he tried to eliminate the metallic tasting remnants that made it into his mouth.
Jared shook his head, the gunshot ringing in his ears. He needed to move, and fast. The gunshot might’ve been a homing beacon for more of these things. Desperate to put distance between himself and the disgusting creature, Jared sprinted up the tunnel following the other explorer’s path. While he ran, he kept his eyes peeled, careful to watch the ceiling for more of the lizards.
Jared no longer cared about stealth or caution. He needed to find the body, recover the supplies, and get out of the city. He rounded the next corner following the markings and almost fell headlong into a large crater. He caught himself on the edge and wind-milled his arms to regain balance. His tiptoes teetered on the edge of the crater and he felt his balance shift back and forth. Finally, after a several moments of sheer terror, his balance returned, and he managed to step back from the ledge.
He’d almost fallen into a pit that looked like the site of a bomb detonation. A closer examination revealed piles of bones, refuse, and a collection of random equipment.
Tilting his head to the side and moving further from the corner, Jared tried to determine what he’d found.
It looks like— His mouth dropped open in astonishment. It’s a nest.
The blood drained from his face, and he shrank against the wall, cursing himself for making this journey. Paralyzed in fear, it took him several minutes before he was calm enough to peek around the corner. The last marking he’d followed ended a couple pillars back, and he didn’t see a new one. Fear coursed through him as he realized this might be the farthest his guide had made it. As if fate were playing a cruel joke on him, it was then he spotted a pair of black boots at the bottom of the nest. Jared slid to the ground and buried his face in his hands.
The explorer. I’ve come too far to abandon this farce now. With shaky legs, he rose and skirted the massive nest.
Psyching himself up, Jared repeated a mantra in his mind. It’s just a crater, it’s just a crater…
If he dwelled on the nest and what might live in it, he’d succumb to cowardice and flee.
Delicately, he picked his way through the pile of refuse, periodically stopping to extricate large bones that blocked his path. It was eerily quiet, the only sound his ragged breathing as he tried to push past the overpowering scent of rot. With each passing moment, his anxiety grew.
This is taking too long, and I don’t want to be here when this thing returns!
Finally reaching the pair of worn leather boots, he started extracting bone after bone, looking for any other equipment. Several minutes later, he uncovered a tattered backpack hooked over a human ribcage. An audible gulp escaped his throat as he looked into the empty eye sockets of the skull that used to sit atop the skeleton. Holding his breath, Jared bent closer and breathed through his mouth. The smell of death and decay intensified and raised bile to the back of his throat.
Careful not to disturb the rest of the pile, Jared unhooked the straps from a cracked shoulder blade and what was left of the rib cage. He’d successfully extracted the pack and turned to leave when a strange object partially hidden by yellowing skeleton limbs caught his attention. Already in over his head, Jared looked closer, eager to find anything of value. He reached out and felt heat emanating from what looked like a large rock.
Strange, he thought.
As his fingers brushed the strange object, a jolt of electricity shot through his hand.
“Ow!” Jared grunted and snatched his hand away. “What is this thing?”
Curiosity piqued, he reached out again. When his fingers neared the object, the hair on the back of his hand stood on end. Jared snatched his hand back again and decided that he needed to bring whatever this was with him. This was by far the most unique object he’d ever come across. If it generated some kind of electricity, it could be invaluable to him during his travels. As quickly and quietly as possible, Jared slid his pack off his back, stuffed the other explorer’s gear inside, and grabbed a spare shirt to wrap up the strange object. The electrified rock secured, Jared began the painful process of picking his way back across the crater to climb back up to the platform.
His trip up proved much easier, and he breathed a sigh of relief after he’d made it to the platform. No sooner had he reached it than he felt a reverberation through the ground. Thinking it was his nerves and imagination, he ignored it until he distinctly felt the vibration and with it a distant thump.
What the— Panic flooded through him. What could make the earthshake?
No way was he waiting to find out. Jared sprinted back the way he’d come. Just as he passed the decapitated corpse of the lizard, an ear-splitting roar shook his body to the core. A violent thrashing and growling erupted behind him as the unknown creature unleashed mayhem in the tunnel he’d just vacated. A moment later, a wave of intense agony assaulted his mind, causing him to stumble into the wall.
Jared glanced over his shoulder at his bag and contemplated dropping whatever it was he stole, but instead he bolted up the stairs, taking them four at a time as he sprinted up the shaft of daylight in the distance. Before he reached the halfway point, he caught sight of something lunging at him from his periphery. Ducking, another lizard-like creature soared over his head, crashing into the wall. He didn’t pause, but raced up the stairs, the creature fast on his heels. Jared dove through the opening, the sun’s golden rays bathing him in warmth. The split-second of euphoria didn’t last as the lizard launched through the opening, landing right on top of him.
Dangit! Stupid. Idiotic.
He violently reprimanded himself for thinking these creatures confined to the underground tunnel. The lizard pinned his arm before he managed to free his Colt. The overgrown reptile snapped at his face, its shiny metallic head filled with razor-sharp teeth and fangs. Gooey, hot saliva bathed his head and obscured his vision.
Straining his muscles, Jared tried to force the creature off, but failed. It was strong, and if he didn’t find some way to turn the tables, it would rip into his face.
In a desperate move, Jared slammed his feet down and thrust his pelvis upward, throwing the lizard back just enough to extricate his Colt. He angled the revolver into the body of the creature and squeezed the trigger three times before the lizard stopped moving.
Soaked to the bone in gore from both scuffles, Jared recovered quickly, picked up his pack from where it’d fallen, and sprinted for the city’s edge.
The gigantic creature raged beneath the city, judging from the echoing of rock crumbling behind him. He thanked his good fortune no other creatures barred his path, and whatever he’d angered hadn’t surfaced to track him yet.
His panicked flight led to his safe haven, a small room in the remnants of the Statue of Liberty. Breathing heavily, Jared dove into his hideaway beneath the melted hunk of rusting statue. When he’d first come to New York, he’d cleared out the entry and made his own barrier he could bar from the within.
Safe in his bunker, he sat back against the wall in exhaustion. He didn’t know how much time passed, but from the slant of the sun’s orange rays peeking in through the cracks, it neared dusk. He didn’t need the light to see, but trepidations about what the night would bring made him wish for the day to last longer.
“I almost died in there,” Jared muttered to himself. “This backpack better be worth the risk. There’s no freaking way I’m going back into that city.”
Even hours after the harrowing experience, he shook with adrenaline and fear. He could do nothing but sit there in abject terror waiting for his body to give him a moment’s reprieve. Eventually, it gave way to exhaustion and pushed him into a fitful slumber.
When he woke several hours later, he could still hear distant shrieking and buildings collapsing. Thankfully, it didn’t sound like it was any closer.
Rested and ready to see what treasures he’d found, Jared pulled out the explorer’s pack from his own. The mysterious electrical object discarded to one side, he opened the flap on the other pack.
“Whoa,” breathed Jared.

Praise:
A worthy series kickoff with riveting characters and a world that readers will want to explore.” – Kirkus
“Radioactive Evolution features an exciting world, a plot that keeps moving, and a fun twist on the typical GameLit phenomenon. Overall, I thought it was an enjoyable romp in a Post-apocalyptic future. I’m already looking forward to seeing where Hummel goes from here!” – 5 Stars, LitRPG Reviews 

About the Author:
It all started when he read the works of two Russian authors, D. Rus and Vasiliy Mahenenka. After devouring every one of their books, Richard Hummel became obsessed with the LitRPG / Gamelit genre, which basically combines MMORPG with Science Fiction & Fantasy. He started joining a ton of groups, mailing lists, and Discord servers talking to readers, authors, and professionals in the industry. He’d continually bounce ideas around until one day he realized that he had more than enough ideas to create his own world and characters. Then he buckled down, picked up a copy of Scrivener and went to work and Radioactive Evolution was born.
Radioactive Evolution: A Dystopian, Post-Apocalyptic Adventure is the first book in his new Sci-Fi Fantasy series. It was released in November 2018 and since then, has become an Amazon Bestseller.
Radioactive Evolution tells the story of a young man in a post-apocalyptic America who bonds with a dragon.
The series is recommended for readers who enjoy general SFF, Dark Fantasy, Dark YA, Cyberpunk, Post-Apocalyptic, Dystopian, Survival Story and anyone that is a gamer that likes RPGs since he has a system in place that allows the main character and his dragon companion to “level” themselves up through abilities and enhancing their bodies and minds.
By day, Richard Hummel is a cyber security analyst and father of two beautiful girls and a little boy on the way! He is currently hard at work on the second book in his series, which is set to be released Spring 2019. Stay tuned for more in this epic dystopian adventure!
Readers can connect with Richard on Facebook, Twitter, Instagram, and Goodreads. To learn more, go to https://www.hummelbooks.com/

Car Business 101: #CrazyShitCarDealersDo

Automotive industry expert Max Zanan announced the release his latest book Car Business 101: #CrazyShitCarDealersDo. Car Business 101 is a follow-up to his first book Perfect Dealership – A Car Dealer’s Guide to Surviving the Digital Age, which was released in November 2017.
In Perfect Dealership, Zanan teaches what car dealerships SHOULD do to stay competitive and survive. In Car Business 101, he describes the crazy things car dealerships ACTUALLY DO and if they don’t stop, they might go out of business.
Automotive retail is at crossroads–either it gets better or becomes extinct. Consumers are dissatisfied with the sales process in brick and mortar dealerships and that is the driving force behind the rise of Carvana and other industry disrupters. However, it is not too late to fix the way car dealerships operate and improve their reputation. Car Business 101 highlights irrational and counterproductive behavior that car dealers engage in on a daily basis. If you own or work in a car dealership it will be easy to recognize insanity that goes on in Sales, F&I, BDC, HR, and Parts & Service departments. This book offers a fresh perspective and practical solutions for dealerships to implement.
Car Business 101 is informative and entertaining at the same time. It is a must read for dealer principals, dealership employees, and vendors that service car dealers.
“I truly hope that this book will be a wake-up call for car dealers across the country,” says Max Zanan.
Car Business 101 was released in December 2018 and is available for sale on Amazon in Kindle and Paperback.
About the Author:
Max Zanan is a seasoned automotive industry expert with nearly 20 years of experience in sales, F&I and dealership consulting. After graduating John Jay College of Criminal Justice, Zanan went on to get his Master’s Degree before starting his career in automotive retail as a salesman at a local, New York City Volkswagen dealership. After working his way up the ranks, Zanan then became the General Manager of a New York City Mitsubishi dealership, which subsequently placed #1 in sales for Mitsubishis in the United States. Following his stint at Mitsubishi, Zanan went on to become the Platform President at Elite Auto Group, where he oversaw three dealerships, with 150 total personnel.
Max Zanan has worked in every department of a car dealership. He started as sales person and throughout the years worked as a sales manager, finance manager, general sales manager, service manager, and general manager. He has also provided income development services through F&I products and training as the owner of Total Dealer Compliance—one of the best dealership compliance firms in the country. In addition to F&I and Compliance, he provides dealership consulting services that are focused on process improvement, customer retention, and profitability. As Founder and CEO of IDDS Group, Zanan utilizes all of the skills he has picked up over the years to cohesively mentor dealerships on how to increase revenue and profitability, and eliminate non-compliant practices in all departments. Max Zanan is also the author of Perfect Dealership and Car Business 101. Readers can connect with him on Facebook, Twitter, Instagram, and Goodreads.
To learn more, go to http://www.crazyshitcardealersdo.com/