Archive for month: June, 2018
The number of people searching Google for the phrase influencer marketing has more than tripled over the last year. Many companies (and authors) have discovered that influencer marketing can be a cost-effective way to build brand awareness, drive online conversions, and increase sales.
If you want to increase your book sales through influencer marketing, here are five tips to help you get better results.
1. Set a Clear Goal
Although there are some unique aspects to working with influencers, this strategy is still a marketing activity. Getting the best return on your investment from this marketing channel requires having a clear goal. Before you start reaching out to influencers, decide if your goal is to build awareness, promote a specific book, drive people to Amazon, increase your followers, grow your email list or something else.
2. Start with One Platform
It’s easy to get overwhelmed by all the different options for collaborating with influencers. Instead of trying to do everything at once, choose one platform and start with it.
Instagram is a popular choice. Snapchat can work great if you’re targeting younger potential customers. There are also tons of bloggers out there that can have a big impact on your influencer marketing efforts. From motherhood bloggers, to health and fitness Instagram Influencers, there’s an endless world of bloggers and social media influencers that you can collaborate with to promote your book. Research and find the influencers that would be the best fit to reach your target audience. Send them an email and ask if they would be interested in reading your book, offer to send them a complimentary review copy. Once they’ve had a chance to read it, follow up and ask if they enjoyed it to post about it on their social networking platforms. The photo above is an example of Instagram Influencer Nicole Cogan. She posted about a book on her Instagram feed – resulting in 4K likes in just 2 days. That’s 4,000 potential readers. You can see how having an Instagram Influencer post about your book could be a great way to get the word out and increase sales. Having several influencers post about your book all at once can help provide instant credibility (and sales) for your book.
3. Look Beyond Follower Counts
The most significant mistake authors make with this type of marketing is only looking at people with big follower counts.
Instead of follower counts, your evaluation of potential influencers should focus on how much engagement they create and whether they reach your target audience. That can help you identify “micro-influencers.” These influencers are highly engaged with their smaller audiences and tend to charge very reasonable rates, or are willing to help promote your book for free (if they like it).
Most prominent influencers may charge more than you are willing to spend. Do the math. Calculate how many books you would need to sell – and base that on what you are willing to spend for influencer marketing. Start with smaller influencers and go from there.
4. Give Influencers Freedom
Micromanaging is another mistake authors often make when working with influencers. Providing brand guidelines for influencer partners is fine. What you don’t want are strict rules that prevent an influencer from being authentic.
Influencers understand their audiences better than anyone else. Giving them the freedom to choose how they share your product with their followers will yield the best results.
5. Build Long-Term Relationships
It’s essential to invest time in finding the right influencers. Once you do see an influencer who is an excellent fit for your book, it’s worth building a long-term relationship with them. By finding multiple opportunities to collaborate, you will be able to maximize the amount of value you get from their audience.
When done correctly, influencer marketing can be a potent channel. By setting a clear goal, starting with one platform, looking beyond follower counts, giving influencers freedom and building long-term relationships, you’ll be able to grow your followers and sales through influencer marketing successfully.
Lily Nichols is a Registered Dietitian, specialist in prenatal nutrition, and best-selling author.
In her latest book Real Food for Pregnancy, Lily Nichols, takes prenatal nutrition advice out of the dark ages and provides an easy-to-follow guide for making the best food and lifestyle choices during pregnancy.
Short version of what is covered in the book:
-Most prenatal nutrition advice is either outdated or not evidenced-based. InRealFood for Pregnancy, Lily Nichol’s debunks a LOT of prenatal nutrition myths. Misconceptions of conventional prenatal nutrition: macronutrients, salt, “foods to avoid,” fish, etc.
-Foods to emphasize, lab tests, supplements
-Testing for gestational diabetes—pros/cons of all the methods
-Nutritional management of preeclampsia, gestational diabetes, nausea, heartburn & more
-Mindfulness, stress management, exercise, avoidance of toxins
-Traditional postpartum care, impact of nutrients on breast milk quality, etc.
In Real Food for Pregnancy, you’ll get clear answers on what to eat and why, with research to back up every recommendation. Lily Nichols has taken a long and hard look at the science and lays out the evidence—930 citations and counting—on the benefits of real food, why certain foods are essential (and others are detrimental), and countless lifestyle tweaks you can make to have a smooth, healthy pregnancy. There has never been a more comprehensive and well-referenced resource on prenatal nutrition. With Real Food for Pregnancy as your guide, you can be confident that your food and lifestyle choices support a smooth, healthy pregnancy.
“I’m so thrilled to read Real Food for Pregnancy. I absolutely love Lily’s work. Her evidence-based approach to nutrition is not only relevant during pregnancy, but for the rest of your life! I think every birth professional (midwife, doula, etc.) should have a copy in their lending library for clients.” –Rebecca Dekker, PhD, RN, Founder of Evidence Based Birth®
In 365 Days of Happiness, author, energy healer, and mindfulness teacher Jacqueline Pirtle has created a step-by-step guide to being happy. The book contains 365 short and sweet daily readings to inspire you live a happier life, one day at a time. Showing that you can put in work to change your life while also having fun, the practices are full of whimsy and delight.
Jacqueline spent every day of 2017 devoted to her own happiness. She wrote every single day about the things she did to honor her joy and used those writings to create this 365 day step-by-step guide. With this book, she aims to teach you how to shift your mindset to happy — no matter where you are at in life. She hopes these readings will touch your heart and change your life by initiating new learning, understanding, knowledge, and wisdom to get closer to your true, authentic happy self.
Through light, bubbly, cheerful passages, each day teaches you to find happiness. Use those sour lemons and shift yourself into a “high for life” frequency where you can reach happiness anywhere and at any time.
Excerpt:
DAY 3
The best cookie recipe makes delicious and enjoyable cookies! The best happiness recipe makes a delicious and enjoyable life
– Acknowledge everything and everyone without judgment.
– Accept everything and everyone.
– Respect everything and everyone.
– Appreciate everything and everyone.
– Thank everything and everyone.
– Love everything and everyone.
With everything and everyone, I mean all, without exceptions! Because everything and every and everyone is in your life for a reason.
Acknowledging all in this way, releases resistance; and without your resistance you can shift smoothly with all that is happening for you. Who knows, you might even love it!
Life is an ever changing and constant moving experience: it is naturally so. Every split second is new, different, and fresh. That means every split second you get new opportunities and chances for a change to happen.
Use those split seconds, and make your delicious and enjoyable new day!
That IS happiness!
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