Why You Need a Publicist to Help Promote Your Cookbook

Don’t underestimate the power of PR. A publicist can bring a lot to the table.
Perhaps you don’t expect to be the next Melissa Hartwig, but you are most likely working tirelessly to get noticed. You want to build your following and see your readers excited about your latest recipe. If you have a cookbook coming out, you should consider hiring a publicist to help promote it. Sending an email blast out to your subscribers (who already know about you), isn’t enough, and don’t just upload your book to Amazon and hope for the best, or try to do it all yourself. You may have some great connections in the health + wellness industry, but a few podcast interviews isn’t enough. The world is too big and you have too much competition. A publicist will help make your book stand out.
You probably already have a good handle on some of the parts of your cookbook promotion (like managing your Instagram or Facebook pages), but a publicist can make a big difference in building your brand even further.
A good publicist will create a PR campaign tailored to meet your specific needs. Let them know what areas you have covered and they’ll tell you what they can do to help. Teamwork makes the dream work. By all means, reach out to your connections, send out your email blast, and let your publicist do the same with their contacts.
PR STRATEGIES & TACTICS:
MEDIA OUTREACH
A publicist will spend a majority of your PR campaign on media outreach. They will research and pitch you to the media outlets that would be the best fit to reach your target audience. This includes magazines, newspapers, TV & radio shows, websites, and more. Your publicist will pitch to get articles written about your book in the media (from small blogs to major news outlets). Each placement (no matter how big or small) is an opportunity to reach new followers. Some examples include: Self, Women’s Health, Shape, Mind Body Green, the Los Angeles Times, Huffington Post, Cooking Light, Food & Wine Magazine. The health + wellness industry is huge and the list of writers, reporters, bloggers, and social media influencers is endless, which means lots of opportunities for exposure. If there are any specific outlets that you would like your publicist to target, just let them know. Media exposure will help get your book noticed not just locally, but nationally, and even internationally.
SOCIAL MEDIA INFLUENCERS
A publicist will also help get the word out about your cookbook by placing it directly in the hands of social media influencers. They will reach out to popular bloggers, Instagrammers, and YouTubers to ask if they would be interested in reading your book (and sharing it with their followers).  If you have a gluten-free cookbook, your publicist will research and pitch you to Instagrammers that are Gluten-Free. The idea is that by sending them a complimentary copy of your cookbook, they will share it on their Instagram Stories or post about it on their feed for their followers to see (and buy). Each placement, no matter how big or small, is an opportunity to build your fan base and reach more potential customers. Your publicist can help coordinate sponsored posts, giveaways, blog posts, feature articles, and more. They can also get bloggers to share a recipe from your cookbook on their blog (with a link in their post to buy your book).
BOOK REVIEWS
A publicist can also help coordinate reviews for your book. By sending out complimentary review copies, your publicist will ask each person to publish a review for the book on Amazon and/or Goodreads (in addition to their website or channel). As your book reviews increase, so will your sales.
PODCAST INTERVIEWS
Your publicist can help coordinate podcast interviews for you. Some examples include: Food Psych, Balanced Bites, Nutrition Diva, iTunes Fitness + Nutrition Podcasts, The Balanced Blonde, Well-Fed Women, The Nourished Podcast, Food Heaven Podcast, Recipes for Life, The Ultimate Health Podcast. There are so many podcasts out there that your publicist could pitch. Podcast interviews are a great way to promote your book.
EVENTS & SPEAKING ENGAGEMENTS
A publicist can help coordinate book signings and speaking engagements for you. They could contact your local bookstores, libraries, book clubs, and other types of organizations to see if they would be interested in having you come speak and sign copies of your book. They may also be able to reach out to conferences to pitch you as a speaker.
These are just a few of the ways that a publicist can help promote your cookbook. Take your PR as seriously as you take your food and you will see an increase in your followers, fan base, and book sales.
At Book Publicity Services, we love promoting books, so if you need help promoting yours, let us know!

The Science of Sleep: What It Is, How It Works, and Why It Matters

Science of sleepWe often hear that humans spend one third of their lives sleeping—and most of us would up that fraction if we could. Whether we’re curling up for a brief lunchtime catnap, catching a doze on a sunny afternoon, or clocking our solid eight hours at night, sleeping is normally a reliable way to rest our heads and recharge our minds. And our bodies demand it: without sufficient sleep, we experience changes in mood, memory loss, and difficulty concentrating. Symptoms of sleep deprivation can be severe, and we know that sleep is essential for restoring and rejuvenating muscles, tissue, and energy. And yet, although science is making remarkable inroads into the workings and functions of sleep, many aspects still remain a mystery.
In The Science of Sleep, sleep expert Wallace B. Mendelson explains the elements of human sleep states and explores the variety of sleep disorders afflicting thousands of people worldwide. Mendelson lays out the various treatments that are available today and provides a helpful guide for one of life’s most important activities. By offering the first scientific yet accessible account of sleep science, Mendelson allows readers to assess their personal relationships with sleep and craft their own individual approaches to a comfortable and effective night’s rest.
Addressing one of the major public health issues of the day with cutting-edge research and empathetic understanding, The Science of Sleep is the definitive illustrated reference guide to sleep science.

Praise for The Science of Sleep:
“Not only does this book remind us why we need sleep but it also tells us what happens if we don’t get enough of it.” – Euro Scientist
“Dr Mendelson provides a readable, engaging, and clearly written work concerning sleep science and medicine. His ability to explain complexities in a manner that communicates essential characteristics is truly artful. And speaking of art, the illustrations and layout make this book a joy to open and begin reading or skimming on any page. For anyone serious about sleep science, this book should sit prominently on a nearby bookshelf, assuming it ever gets off your desk.” – Max Hirshkowitz, PhD, Sleep Specialist 

Excerpt from The Science of Sleep:
Sleep means different things to different people, and indeed its meaning differs in the same person at various times. I remember, for instance, as a little boy, going to bed anticipating the presents awaiting me on Christmas morning, and thinking that since I would soon be asleep, the time would seem to pass in an instant. Then the presents would be mine. Not surprisingly, that sort of thinking led to the opposite, a long period of unhappy wakefulness. The opposite can occur as well, as in the song “The Green Green Grass of Home”, in which sleep is a time of escape into happy memories, in contrast to the very unfortunate events awaiting the sleeper in the morning. For others, sleep can become a kind of testing ground: a person who prides herself on always being the best at whatever she does can view good sleep as a challenge, something she has to work at—the result, paradoxically, being poor sleep. It can also be a time of anxiety. People for whom it is important to feel in control of things can find it worrisome to have a period each night in which they seem more vulnerable and not in charge.  For others, sleep can be a time of getting a glimpse of the “real” world; I have had patients who say that their dream experiences during sleep seem so much more real and meaningful than what they awaken to in the morning.
Sleep is also inextricably tied to the notion of restoration. After a good night’s sleep a healthy person awakens with a sense of vitality, of readiness to face the new day. As we will discuss later, no one is certain what this entails physiologically—it is not just a simple matter of increasing metabolic energy stores—but its presence (or absence) plays a role in what we think about sleep.  Related to this is the notion of sleep as a pleasurable experience, something to look forward to. Sadly, for many people the opposite is true. The genesis of this is not always clear. Some think that a lifelong feeling that sleep is an unhappy time is a derivative of childhood experiences, in which the more typical learning association of sleeping with pleasure did not take place. Others view this as a disorder of the amount of l brain chemicals that normally bring on sleep. Another view is that it may result from habits in which bedtime is used for behaviors incompatible with sleep, such as worrying and planning tomorrow’s battles.
Sleep is also inextricably tied to the environment in which we live, in a world of alternating day and night. Our bodies have developed elaborate mechanisms to help time our waking and sleep to be in conjunction with light and darkness. Sometimes this timing can go astray, either due to behaviors such as engaging in shift work or flying long distances, or due to inherent problems of the body clock. These in turn can lead to difficulties with sleeping, or at least with sleeping during the traditional hours allocated for it.
Sleep can also be a kind of social behavior, inside the species, or across species (for instance when sleeping with a pet). We often use the euphemism of sleeping together to refer to another kind of activity that can take place in bed, but this kind of delicate phraseology can obscure another aspect, which is that repetitive sharing of the sleep experience may play a role in a couple bonding together.
There is also a sense that sleep is important to health, both physical and mental. Sleep which is curtailed or disrupted can lead, for instance, to a predilection to diabetes and related disorders. It seems to be important for the formation of long-term memories. This suggests, for instance, the futility of students doing “all nighters” of studying. It turns out that getting a good night’s sleep may be the most helpful thing in preparation for  an exam in the morning.  One of the great believers in a good night’s sleep, incidentally, was Alexander the Great.  In 331 BC, before the crucial battle in which he overwhelmed a vastly larger Persian army on their own territory, he slept so deeply that his officers became worried and had to awaken him.  He got up, put on his armor, and went on to an outstanding victory which set the stage for conquering an empire.
In this book we will present the scientific understanding of sleep, beginning by describing its basic processes and how to measure them. It will be seen that sleep results from the careful orchestration of a variety of physiologic processes. As in any complex mechanism, sometimes things go awry, in this case resulting in clinical sleep disorders which are experienced as insomnia, excessive sleepiness or undesirable behaviors during sleep. We will describe some of these disorders, and some of the treatments that are available. This information is not a substitute for medical evaluation. If you think you may have a sleep disorder, you should consult your doctor for evaluation and possible referral to a sleep disorders center. It is hoped that armed with the information provided here, you will be better able to understand and discuss what is happening, and to make more informed choices in conjunction with your doctor.
Just as sleep is a universal human behavior, so is human curiosity and the desire to know more about ourselves. A number of men and women devoted themselves to learn more about sleep, long before sleep studies became an established scientific discipline. They came from a variety of unlikely backgrounds—a WW I cavalryman, and a fighter pilot, for example. One was looking for something entirely else, the basis of a supposed “psychic energy” which might let people communicate across long distances, and ended instead with the groundbreaking discovery of the human electroencephalogram. Another was a doctor faced with treating patients in a worldwide epidemic of encephalitis, who recognized a pattern to the parts of the affected brains—and learned from it the basic structures making it possible for us to be awake or asleep. Another had made his fame developing a method to precisely measure the speed of projectiles for the Army, but his curiosity led him to measurements of many other kinds of things, including electrical waveforms during the human sleep stages. If you, the reader, have picked up this book, it sounds like you, too, have curiosity about how things work, and it is my hope that here you will learn more about how we wake and sleep.

Wallace MendelsonAbout the Author:
Wallace B. Mendelson, M.D., has more than forty years of experience in sleep research and clinical care – as a Professor of Psychiatry and Clinical Pharmacology (ret), former director of the Sleep Research Laboratory at the University of Chicago, and past president of the Sleep Research Society. He has written five books and numerous scientific papers on sleep disorders. He has also been the recipient of various honors including a special award for excellence in sleep and psychiatry from the National Sleep Foundation in 2010. To learn more, go to https://www.zhibit.org/WallaceMendelson

 

 

Understanding Antidepressants by Wallace B. Mendelson

Understanding AntidepressantsAbout 16 million Americans experience a major depression each year, and at any given time about one in ten adults is taking antidepressants.  There are many different ones available, in what can seem like a bewildering variety. In this book, Dr. Mendelson makes sense of the many treatments for depression, and shows that understanding how antidepressants work can help in making better decisions.
This book begins with a non-technical, lavishly illustrated introduction to how antidepressants affect the brain, and a more general presentation of how drugs are absorbed and processed by the body. The second section describes the various classes of antidepressants, including how they work, how long they stay in the body, their interactions with other medicines, side effects, and things to consider when choosing a particular one. The third section provides guidance if things are not improving, such as changing or adding medicines, as well as non-medication alternatives including psychotherapy and transcranial magnetic stimulation. Finally, there is a presentation of related depressive disorders such as seasonal affective disorder, dysthymia, and premenstrual dysphoric disorder.
Written with both scientific rigor and compassion, Understanding Antidepressants is a useful guide for anyone suffering from depression, as well as their families. It is written broadly enough to be a helpful introduction for students and trainees, and mental health workers with non-technical backgrounds who wish to learn more about these commonly used medications.
What Readers Are Saying:
“I am a practicing psychiatrist and am pleased that this book has been written and is available to the patient audience. In this publication, an important gap in knowledge between the prescribing physician and the patient struggling with depression is masterfully addressed. Knowledge by the patient about what antidepressants are and how these important medications work is a necessary step to successful treatment.
Rudyard Kipling once wrote “Words are, of course, the most powerful drug used by mankind”. Unfortunately, in the time-limited sessions between patients and psychiatrists today there is little opportunity for words and understanding between the patient and doctor. What was once a therapeutic relationship has become a 15 minute (or less) encounter. I am hopeful that this excellent book might improve this situation and lead to better health. If it were possible, I would hope every patient prescribed an antidepressant for whatever reason would have the opportunity to read Dr. Mendelson’s book.” – Steven P James, MD
“Dr. Mendelson rightly points out that millions of Americans regularly take antidepressants, some for years or even decades. Sadly, the majority of consumers and probably many prescribers have minimal knowledge about these drugs. This book is for anyone who has been prescribed a drug for depression. It’s written so patients can understand the reasons antidepressants work and what to do if the response not optimal. While the book is not specifically targeted at healthcare providers it contains information that nurses, physician assistants and primary care physicians will find useful.” – Russell, Amazon Reviewer

Wallace MendelsonAbout the Author:
Wallace B. Mendelson MD is a Professor of Psychiatry and Clinical Pharmacology at the University of Chicago (ret), and a Distinguished Fellow of the American Psychiatric Association. He has written several books and numerous scientific papers, primarily in the fields of psychopharmacology and sleep medicine. To learn more, go to  https://www.zhibit.org/WallaceMendelson