Get More Reviews for Your Book by Connecting with Readers on BookTube

The world of publishing has changed significantly in just the past few years, and the Internet has played a major role. With the rise of self-publishing, both new and established authors are wondering just how they fit into this brave new world.
On the marketing front, there are a number of excellent outlets to help self-published authors and new writers get the exposure they need, but none is as interesting, or as potentially powerful, as BookTube. The beauty of BookTube is that it allows authors to connect with real readers. Instead of being filtered through armies of professional reviewers, authors can communicate directly with their target audience.
Dedicated readers watch enthusiastic BookTubers talk about their favorite new finds, share what they liked, and did not like, about the latest books they read and share books they think their fellow readers would like. They’ll post book haul videos, their TBR, reviews of works by new and established indie authors and more. BookTubers tend to have a large following of ‘subscribers’ who regularly watch their videos, so having your book mentioned can be great exposure.
By connecting with readers on YouTube, self-published authors are able to garner real, genuine, honest reviews. Since there is no puffery or hidden agenda, these types of reviews are more credible, especially to potential buyers.
If you want to join the BookTube world, it is easy to get started. With hundreds of thousands of BookTubers currently on YouTube, there is no shortage of reviewers to choose from. Search for readers you think would enjoy your work. Reach out and offer them a complimentary copy of your book, then eagerly await your review. Keep in mind that most BookTubers prefer paperbacks, since they are easier to feature in their videos.
If the BookTubers you reach out to like your book, they will create a video review and share it on their YouTube channel, sharing your work with not only fellow authors but hundreds of thousands of potential readers as well. This kind of guerilla marketing is a vital part of writing today, and it can pay off big in the long run. For quality works, the viral nature of the Internet in general, and the BookTube site in particular, can help you take it from there. Whether you write historical fiction, romance, science fiction, biographies or something else, BookTube is a great way to gain exposure, market your work and get your name out there. Plus the videos are so fun to watch!



Get More Reviews for Your Book by Connecting with Readers on Bookstagram

instagram bookstagramBookstagram is becoming super popular and can be a great way to get exposure for your work, particularly as a self-published author. Self-publishing can be highly rewarding, but it does have its difficulties. As any self-published author knows, it can be tricky to get reviews for your book, especially when you’re just starting out. Luckily, the world of Bookstagram is the perfect place to connect with a huge community of book lovers. So, what exactly is Bookstagram?
The Bookstagram community is a large group of literature fans posting about their favorite reads on Instagram. Bookstagram accounts (run by “Bookstagrammers”) use the image-sharing app to post photographs of books they’re loving and discuss the details in photo descriptions and comments. In this hyper-visual and social media obsessed age, many readers choose to buy a book book based on its cover or social media shares, and this is how they’re doing it.
Exposure for your book in the Bookstagram world can help boost your sales. Clearly, you can reach a huge number of people if your book is featured on a popular Instagram account. Instagram posts are more personal than a magazine or blog review, so followers trust their book recommendations. If you can get a shot of your book featured on a popular Instagram account, you’ll find a whole new community of real readers eager to learn about your book. Bookstagrammers often also run blogs, Goodreads accounts, and YouTube (or so-called “BookTube”) channels, so once they notice you, your book can be promoted – for free! – on multiple platforms.
The best way to get featured on a Bookstagram account is to simply reach out. If they have a website, check it to see if they have a review policy listing what types of books they enjoy reading. If your book falls under one of their favorite genres, contact them and ask if they would be interested in reading it. If they are, send them a complimentary copy and cross your fingers. If they like it, your book could potentially be promoted to thousands of book lovers and eager readers. It’s best to send a paperback copy, as these are more photographable (and it’s all about getting that cool shot for the Instagram feed!). If you can, try to get in touch with Bookstagrammers who are a good fit for your book. It’s probably a waste of time contacting a sci-fi Bookstagrammer if your novel is a historical romance. Of course, there are most certainly some specializing in whichever niche you write in. There’s a Bookstagrammer out there for everyone and plenty of all-genre accounts, so keep an eye out and get in touch with Bookstagrammers at all levels of popularity. An account with a few hundred followers is relatively small, but it could still help grow your fanbase.
Bookstagram is a great way to get your writing out there, particularly if you’re an Indie Author. Use it to connect with real readers, gain exposure and reviews for your book, and build a fanbase that will continue to follow your writing in the future.

Self-Publishing on Amazon: Categories & Keywords

AmazonWhen publishing your book on Amazon, it’s important to choose your categories and keywords carefully.
Take into consideration not only what best describes your books but also what will maximize the chances that a reader who is browsing through the Kindle store will find your books,” says Author M. Louise Locke.
The categories and keywords that you select can have a big impact on visibility and sales. When you upload your book into KDP, they only give you the more general categories to choose from. There are secret categories are not selectable in the KDP dashboard… For this reason, they have lower competition than the available ones on the Amazon dashboard. Here’s an article that explains it well:
By carefully choosing your category, you make it much more likely that a reader will find your book. The smaller the category, the less competition and more of a chance to be found by a potential reader. When someone is browsing for a book on Amazon, each time they go one step further down the hierarchical categories, there are fewer books to browse. You want to choose one of these lower competition categories.
In Let’s Get Visible, David Gaughran says::
There are a huge number of books in Fiction (over 1,000,000). Choosing Fiction as a category is a waste because: electing a subcategory of Fiction will get you into the Fiction category as well. Even if you drill down several levels to choose something like Kindle Store > Kindle eBooks > Fiction > Mystery, Thriller & Suspense > Thrillers > Political, your book will still show in all of the top-level categories above the one you have chosen (i.e. Fiction; Mystery, Thriller & Suspense; Thrillers). In other words, when you pick something more specific like that, you are multiplying your potential visibility opportunities rather than restricting them. Also, where possible, it is advantageous to opt for two distinct categories to maximize visibility, rather than choosing two categories that are both roots of the same top-level category.
Mystery & Thrillers is one of the most competitive categories in the Kindle Store, second only to Romance. Appearing on any Mystery & Thrillers list is a serious challenge that requires impressive sales—something that might be beyond most writers until they have several titles out and have built a dedicated following. However, with a little poking around in the subcategories, you can identify some that don’t need very many sales at all. Technothriller is one, and Mystery > Series is another. Neither is selectable from the KDP interface, so there aren’t many books in either category. You might be wondering how to get into these categories if you can’t select them from the KDP dashboard. It’s pretty simple. Email KDP through the dashboard with the full path of the category you wish to appear in (e.g. Kindle Store > Kindle eBooks > Literature & Fiction > Genre Fiction > Mystery & Thrillers > Mystery > Series). If you get a confusing or incorrect response, you must persist. It may take multiple exchanges, but you will get it resolved eventually—and it’s worth it.
It can be helpful to switch up your category every so often – in order to reach new potential readers. Changing categories can introduce your work to a whole new group of readers. Identify a number of alternative categories for your book, so that you have options to try.
Here is the full list of categories you can choose from:

4 Ways to Increase Book Sales

books, reading, john grishamYou’ve put the finishing touches on your book and are ready to show it to the world. You hope to get readers and add a few extra dollars in your pocket at the same time. Ebooks in particular are extremely profitable. People love the ease of being able to instantly download a book to their phone or iPad. But it can be a challenge to sell your book if you aren’t a well-known author. And to become a successful author, you have to sell some books. The good news is that there are low cost ways to get the word out about your book and establish your credibility as an author.
Here are 4 ways to help you bring in the sales:
Offer a Free Chapter
People hesitate to buy when they’re not sure about the quality of your writing or the information you offer, especially if you’re a new author. One way to motivate them is to offer a free chapter from your book. To do this, make a chapter available for instant download right from your website. Even better, give away a free chapter in exchange for an email address. You can use their email address to send information about future ebooks you’re authoring. Giving away a free chapter is a good way to get your prospective reader “hooked” on what you have to offer.
Get Your Book Reviewed
If you’re listing your book on sites like Amazon, it’s important to have good reviews. Since customers can’t flip through the book, they often base their decision to buy on book reviews left on the site. Reviews are especially important if you’re a new author. To get your book reviewed, visit sites relevant to your topic, and offer a free copy of your book in exchange for a review.
Another way to get your book reviewed is to send a copy to relevant blogs and book reviewers, and ask them to read it. If they like it, they’ll mention it on their blog where it could reach thousands of eyes. Not only do you get a review, you get free publicity. Not every blog will review your book, but be persistent. Some will.
Don’t Be Afraid to Give Away Copies
Offer a copy of your book to people who have a large following on social media sites. If they enjoy your book, encourage them to share it with their friends and followers. This is a quick and easy way to get the word out about your book. The more copies you giveaway, the more reviews you’ll see. Make sure you are giving away copies to the right people though (if you have a mystery book, search for people who enjoy reading mysteries). You can also giveaway free copies of your book directly through Amazon and Goodreads, they each have their own giveaway platform.
Submit Articles to Relevant Websites to Market Your Book
Do a search for popular websites and magazines relevant to your topic. Websites are always looking for quality content. Submit a unique article or an excerpt from your book that their readers would enjoy. Make sure the article is a good fit for their site and something that their readers would find interesting. At the bottom of the article, include your bio, mentioning your book with a link to your website.
The Bottom Line?
There are lots of books out there, and how you market it can make or break it. Give these tips a try and see if they don’t make a difference. Promoting your book can be a full time job, so if you don’t have the time or energy, hiring a publicist to handle your book promotion may be your best bet.