5 Ways To Promote Your Self-Published Book

booksYou could write a beautiful novel that’s destined to be a classic of our time, but if you don’t have the right PR strategy, no one’s going to ever read it. Most of that work will come after the book is written and in the form of consistent, high quality public relations. Here are 5 ways to get your book into the hands of more readers:
1. Start your social media strategy long before your book’s release
The day your book comes out is the not the day you should be creating Twitter and Facebook accounts. Start early, create a separate Twitter account for yourself as an author, mention your upcoming book in your profile and start participating in genre discussions, writer topics and book groups (yes, there are book groups that happen in less than 140 characters). This same idea applies to Facebook.
2. Connect with other successful authors
Find other self-published authors in your genre who write a blog and start commenting. Always include a link to your profile or website and always be engaging. If you’re just posting to get a link up, people will know, so try to keep your comments on topic and interesting. Basically, be sincere.
Follow other authors on Twitter, introduce yourself and start making connections. Yes, you want to connect with readers, not authors, but the right mention from a popular writer means you might get access to their fans.
3. Contact your local bookstore about purchasing or promoting your book
Most local bookstores and libraries are enthusiastic about supporting local authors, even the self-published ones. Get in touch with the purchasing department to see if they’d like to buy the book or if you can donate a copy, but also get in touch with the special events coordinator. Many libraries and bookstores run regular author talks, spotlights on local writers or workshops. Getting your face on to these panels means getting your book into readers’ hands.
4. Have a sale
A benefit to being your own publisher is that you can set your own prices. If you’re delivering your book digitally, this can be as simple as a few clicks. Either giving away your book for free for a few days or drastically reducing the price can lead to a surge in downloads – the idea being that these people read your book, love it, review it and boost your self-published book’s rankings.
5. Hire a PR professional
If you don’t have the time to do your own PR, your best option is to hire a public relations professional that has experience promoting self-published books. It can be costly, but with the right PR efforts you will see the return on your investment. Before you hire anyone, make sure you understand exactly what they’ll be doing for you, what you can expect and for how long they’ll continue working for you.
Publicity for a self-published book isn’t something you can cross off your list in a day. It’s a continuous effort. Working on your PR for 30 minutes every day for a month is going to be a lot more fruitful than whittling away a Saturday trying to squeeze in your publicity quota. Expect your PR strategy to start well before your book’s release date and continue for as long as you can maintain your momentum.

How to Get the Word Out About Your Book Signing

You’ve sent out your emails, contacted every book store and library in your area, and finally gotten a positive response. Congratulations! Now, how to let people know about it?  Town criers aren’t exactly in abundance nowadays.  And we don’t really suggest you attempt to hire one, either. The modern populace doesn’t generally respond well to a random person yelling at them in the street.  Instead, try one of these methods that we’ve found to be a little more useful in the digital age.
  1. Create a Facebook Event
This is the far and away the most important thing to do once you’ve gotten a signing scheduled. And make sure it’s a public event. You don’t want people missing out just because you don’t know them personally.  All of the important information is in one place and you can make it a fun experience, post fun eye-catching pictures, make a poll asking your followers what you should wear to the event, any questions they may have for you to address, have some fun with it! Create a Facebook ad to promote the event to an even broader audience! Your fans will appreciate what a cool author you are.
Facebook advertising allows you to target people located in the city/county/state where your event is taking place. You really can make it as general or targeted as you want.  You can set the audience to focus on the people who are interested in the specific topics in your book.  We’ll go back to the grasshopper example. You just wrote a book about a grasshopper tea party and are having a signing in Somewhereawesome, USA. You can use Facebook advertising to make an ad targeting people from ages 0-60 (kids, parents, and grandparents) who like grasshoppers, tea parties, and live in a 25-mile radius from Somewhereawesome, USA. Nice, right?
  1. Invite Everyone You Know
Sure, this is an obvious one, but it’s also easy publicity.  If you can’t count on your friends and family to brag about you on Facebook, who can you count on, right?  And then all of their friends will see it and support their friend and so on. For once, it will actually benefit you when grandma gushes about you publicly.


  1. Share the Event with Local Media
This is not as daunting a task as it may seem.  You know best which newspapers and TV stations circulate in your area. All you have to do now is look them up online and search for the person who would be the best fit as a promoter for your event.  This does not mean to email the host of your favorite TV show. They will not appreciate that.  Instead, try to find the producers of shows or the community news editors for newspapers.  If you have an event coming up and it’s their job to cover community interest pieces, you could be just the person they’re looking for.
While you’re on these sites looking for the appropriate people to contact, make sure to be on the lookout for a calendar of events.  Normally, you are able to submit your event to the calendar so that anyone looking for a hip and happening event that week will spot your signing right away.  You can also post the event on local listings such as Yelp or Eventbrite.
Best of luck, you modern crier, you!
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The Author’s Guide to Book Contests

Haven’t you always wanted one of those coveted stickers to put on your book’s cover? A sticker that distinguishes it from the rest of the readers’ choices.  A sticker that may even draw the respected eye of a certain former TV host with the book club we all know and see featured in book stores around the world.  It could happen!
We’re not saying it will happen tomorrow or next week, but if you start small and take the time to promote your book through smaller channels, the prized “O” could be within your reach one day.
Book contests give your book some exposure. And while reviews and social media pages work similarly, exposure from a larger group is always a plus. Awards also provide added credibility.  How many times have you seen or heard of a book being purchased only by virtue of the fact it has won a major award?  As a former bookseller I can honestly say it happens a lot.
There are a wide variety of contests out there and not all of them may be a perfect fit for you, so definitely do some research before you commit to a contest.  Make sure they include your genre as a category, check out the entry fee, how the judging works, and their general criteria for entry.   We’ve complied a starter list of book award contests that we have suggested to authors in the past and have posted it below for the benefit of the literary-inclined.  Best of luck and may the “O” be ever in your favor.

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Authors John Lipscomb and Adrianne Lugo Announce Book Signing in St. Louis

The Painting and The Piano by John Lipscomb and Adrianne LugoApril 28, 2016 (St. Louis, MO) – Authors John Lipscomb and Adrianne Lugo announced today that they will be at Left Bank Books in St. Louis, MO on May 18, 2016 at 7:00PM to do a book signing for their memoir, The Painting and the Piano.
“We are especially excited to have a signing and meet with readers at Left Bank Books since more than half of our book takes place in St. Louis,” says John Lipscomb.
Growing up more than a thousand miles apart and worlds away from each other, Johnny and Adrianne seemed to have all that a child could ask for. However, the demons of their respective mothers would tear their young, fragile lives apart.
Told as a tandem narrative, Adrianne and Johnny pass their respective stories of childhood trauma and abuse, addiction, healing, and final triumph of love back and forth in alternating chapters. Their stories are unique, but share parallels that create a taut and emotionally compelling narrative.
Filled with hope, inspiration and humor, The Painting and the Piano is an unforgettable story of pain, loss and the undying human quest for happiness.
“A vivid, moving account of addiction, trauma, and hard-won triumph by two survivors.”Kirkus Reviews
Although it is a non-fiction memoir, the book reads much like a novel: intense and at points, almost unbelievable.”Red City Reviews
“Any reader who enjoys a great work of non-fiction, an autobiography, or a story of redemption and triumph in the face of great odds and a difficult history, should absolutely read The Painting and The Piano.” – Readers’ Favorite
Left Bank Books is located at 399 N Euclid Ave, St. Louis, MO 63108. Further information about the store can be found at
For more information, to request a review copy, or to set up an interview or appearance by John Lipscomb and Adrianne Lugo, please contact Kelsey McBride at Book Publicity Services at or 805.807.9027.


New Work of Fiction ‘B. S., Incorporated’ Hilariously Exposes Life in Corporate America

B. S., Incorporated
B.S., Incorporated, by Jennifer Rock and Michael Voss, is recommended for fans of The Office and Office Space.
Funny, insightful, and heartfelt, B.S., Incorporated is a feel-good story about people finding themselves and coming into their own while simultaneously skewering every aspect of life in Corporate America. It’s a book that anyone in the business world will get a huge kick out of… After all, every job contains a certain amount of B.S.  
“Funny as hell, with sharp observations and cunning insights. It reads like the best happy-hour story you’ve ever heard.” – Matt Kramer, CEO, Saint Paul Area Chamber of Commerce
“Anyone who has sat through a mind-numbing business meeting (and haven’t we all?) will laugh out loud.” – St. Paul Pioneer Press
“B.S. Incorporated stands with some of the best business novels in its genre.” – Midwest Book Review
“One rollicking, irreverent, ‘I worked with these people’ kind of read.” Business View North America Magazine
“Jennifer Rock and Michael Voss have written an incredibly engaging read that will have their readers laughing uproariously and turning the pages just as quickly as they can in order to find out what happens next.”  5 Stars, Readers’ Favorite
“One of the 10 Best Business Books of 2016 — B.S., Incorporated offers a colonoscopy of the contemporary corporate world.” – Wealth Management
Although it is a work of fiction, B.S., Incorporated draws from the authors’ real-life experiences as corporate journalists and executive speechwriters, which gave them all-access passes from the warehouse to the penthouse. It is a feel-good story about people finding themselves and coming into their own while simultaneously skewering every aspect of life in corporate America.
“After yet another mind-numbing, daylong meeting, we fled to a bar patio in the shadow of our company’s office building,” says Jennifer on the origin of the novel. “There, we drank to excess and swapped hilarious and heartbreaking tales about life in corporate America. At that point we realized we had a story—actually, many stories—worth telling, and we pinky swore that after sobering up, we’d write a book that captures the humor and humanity of the 9-to-5 grind.”
Business Solutions, Inc. is in a state of chaos. While the employees spend their time rendezvousing in the stairwells, the CEOs are running their business into the ground through the use of shady consultants.  Will Evans, warehouse-worker-turned-white-collar-employee, is put in charge of implementing the consultants’ plans. Here he finds himself thrust into a muddle of absurdity and responsibility that he never expected.
When the plans push BSI to the brink of bankruptcy, Will teams up with Anna Reed, a corporate mercenary with heels as high as her ambition. He needs her cunning and courage to pull off his covert plan to save the company. Can Anna, the consummate job jumper, find a reason to go all-in on BSI? Or is she better off bailing and letting the company go down in flames? 

Chapter 2
“Great shoes!” the coffee barista called to Anna as he balanced a tray of mocha samples. e morning skyway crowd surfed around him.
Anna smiled as she glided toward LaSalle Plaza in her red leather heels. They looked ridiculously ashy and stood too high to be practical, especially on this long walk from the car. But they served an important purpose. Anna’s first boss always talked about his “Superman Suit”—his most expensive, tailored three-piece he wore when he needed to feel invincible. These shoes did the same for Anna. They also boosted her to a shade under six feet—tall enough to loom over most female colleagues and stand eye-to-eye with the men.
She sped up to keep pace with the other professionals teeming in the second-story skyway. The eight-mile network of glass walkways connected Minneapolis’s office buildings, restaurants, and theaters, shielding pedestrians from extreme summers and brutal winters. Anna appreciated the protection on this chilly February morning.
She slipped past a line of people at the muffin shop and then slowed to admire her destination. Straight ahead, the twenty-two-story tower with blue-tinted windows acted like a divining rod. She nodded at the shoeshine guy in the doorway and stepped into the BSI lobby. Morning light poured through the floor-to-ceiling windows as Anna’s authoritative heels echoed on the marble floor. She took a deep breath to calm her exuberance. First day on the job.
Rumored to receive 5,000 résumés per month, BSI had its pick of prospective employees. Landing an interview was tough—getting a job, damn near impossible. But Anna didn’t base her professional plan on impossibilities. She built her goals on determination, persistence, and Alissa—Anna’s freshman-year roommate and one of the metro’s top headhunters. Alissa called Anna a dear friend. Anna called Alissa when she needed to move on. According to the carefully mapped, patent-pending Anna Reed Career Trajectory, this occurred every 3.2 years.
“May I help you?” the receptionist asked.
The lobby looked fresh and well funded. Anna could smell the lilies in the enormous vase on the table nearby. A far cry from her previous employer, a once-promising tech startup that lacked an actual business model, BSI had called her up to the majors.
“I’m Anna Reed. For Kari Fisher, please.”
The receptionist smiled, despite juggling a headset call, three flashing phone lines, and an open laptop. “One moment, please.”
Anna strolled to the windows, feeling the caffeine from her latte kicking in. This job is going to rock. Carole can go to hell.
Carole—a hot mess with a chronic antacid habit—had hired Anna at the tech startup. When Anna submitted her two weeks’ notice, Carole shook a few Rolaids straight from the bottle into her mouth. “Why become a small fish in a big pond?” she asked while crunching the chalky tablets. “There’s so much opportunity here.”
But Anna saw through the underhanded tactic to get her to stay. The company had just agreed to an ill-advised buyout, and layoffs would surely follow. Anna prided herself on reading the chessboard and staying one step ahead of the fray. Any time things got complicated—bad bosses, restructures, layoffs—she found a way to make a clean exit.
Kari Fisher—who did double-duty in HR and as a change manager for the senior VP of Operations—burst through the glass double doors and tripped as she crossed the lobby.
“Great to see you again. So great.” She tugged on her crooked hair barrette, attempting to right her falling brown curls.
Hard to fathom how someone so disheveled and distracted could be the direct line to Lyle Kirkland, Anna’s new boss. Still, if he could put up with her, so could Anna.
“Thanks for skipping orientation and jumping in. It’s been crazy,” Kari panted.
Anna grinned, noting Kari had missed a button on her blouse, causing a gap that revealed her gray sports bra.
“Your parking pass worked okay?”
Anna started to respond, but Kari had already spun around and trekked back toward the employee entrance. Anna clicked after her, taking care to land every step. Her kick-ass heels functioned well on modular carpet or hardwood but created one hell of a risk on marble tile. She didn’t want to pull another Bambi. Last month, her stilettos had disagreed with a restaurant’s slick floor, turning Anna into a flailing baby deer on ice—limbs splayed, skirt up, Spanx exposed.
“You’ll get your workspace and laptop later.” Kari nudged Anna to turn le at a hallway intersection. “Our schedule today is packed! So packed. We’re already late for PMO.”
Anna weaved around employees, trying to stay alongside this tiny sandstorm.
“Oh, and don’t forget to TEPIL your time today.”
“TEPIL?” Anna asked. “I’m not familiar with—”
“Silly me. It’s our Technology-Enabled Productivity Increment Log. Great system Synerpoint built for us. You know them? One of the ‘big six’ consultancies.” Kari’s short legs continued churning, and she tapped Anna’s shoulder to turn le again. “Anyhoo, we got rid of timecards—thank God! Now we use TEPIL to bucketize our work and track productivity in fifteen-minute increments. Just choose one of the fifty-six sanctioned workplace activities from the drop-down menu.”
Anna couldn’t help but smirk. “Sanctioned workplace activities?”
“So great, right? For today, you can TEPIL your time under code 249: Training, Learning, and Self-Advocacy.”
Kari stepped onto a waiting elevator and punched the button. “Cafeteria is on the fifth floor. Company store, too. Great place to pick up a BSI T-shirt or umbrella.” She put a hand on Anna’s arm, her eyes wide. “Ooh, and be sure to check out the store’s new spa services. Today is Massage Monday. TEPIL that as 298: Employee Wellness. Last week was Wax-It Wednesday! Got a Brazilian. Not gonna lie: I’m still tender. So tender.”
Anna wrinkled her nose at the unusual employee perks. What ever happened to gym passes and free pizza? “So how did you TEPIL that, if you don’t mind me asking.” She chuckled. “Landscaping and Grounds Maintenance?”
Kari continued ticking o today’s to-do list. “Gotta get your security badge, too. Can’t get back in the tower without it.” She tugged on the laminated card clipped to her waist, flashing the image at Anna. The ID photo featured the same striped shirt, the same I-just-woke-up hair. The plastic card snapped back on a retractable cord.
“The most important meeting you have today is in Loni Anderson.”
Anna chuckled. “With Loni Anderson?”
“In,” Kari corrected, lowering her voice to a raspy whisper as they stepped onto their destination floor. “It’s a conference room. For a meeting about Optelligence.”
Kari nodded. “Top-secret strategy. Total game changer. It’s why you were hired. Kirkland’s the exec sponsor, and he needed a comm pro.”
Anna straightened her shoulders and smiled. She wanted to inquire further, but Kari threw open the door to a room full of people, mid-discussion.

Authors Jennifer Rock & Michael VossAbout the Authors:
Jennifer Rock and Michael Voss have had the good fortune to work for and with companies that spanned industries and impact – from privately held start-ups to Fortune 50 powerhouses to, now, their own communications agency. Both authors live near Minneapolis where they work as speakers and consultants. Their debut novel B. S., Incorporated was published in May 2016 by Wise Ink Creative Publishing. To learn more, go to
For further information, to request a review copy, or to set up an interview or appearance by Jennifer Rock and Michael Voss, please contact Kelsey at Book Publicity Services at or 805.807.9027.

Notice Me! – The Author’s Guide to a Happy Fan Base

authorIt is a truth universally acknowledged that everyone loves recognition.  You can’t deny it, it’s pretty great when you read that first positive, glowing review of your work. Sometimes it’s even better when a fan comments on how much they loved your work publicly, whether it’s on a blog or Facebook post.
So it’s only natural that said fan would be just as eager to get a response to their excitement. Thus begins our foray into maintaining a happy fan base. 
Don’t Upset or Embarrass Your Readers for Having an Opinion
When posts like this exist on a book blogger’s site – any book blogger mind you, I’m not just calling out Cuddlebuggery – it’s a little disheartening to imagine that an author would ever harass a reader after asking for an honest review.  So first and foremost, don’t harass your readers. It does not look good for you and could very easily affect the way other potential readers see you and your work.
Do Add Fun and Interactive Content to Your Pages
Readers love to see that you’re genuinely passionate about your writing and outside interests so if you love hiking and the outdoors, don’t be afraid to post pictures of yourself on a hike or some images from your favorite place to write/think. If you’re a foodie and love trying new places to eat, post about it! Check in through your author page to great restaurants or give a nice review of your favorite order and post a picture.  You could ask if anyone knows a similar recipe or if they’ve ever been there.
Fans can communicate directly with you and they love being able to interact with someone who they feel has a genuine interest in their thoughts and ideas outside of how it pertains to your book.  This allows your readers to connect with you on a personal level and could very well generate more talk about your books, recommendations, and general internet chatter.
For more ideas about interactive content, visit:
A Prime Example
J.K. Rowling is quite possibly the queen of positive fan interactions.  She Tweets back to her fans, directly replies to their comments, and makes constant references/posts about the books that we all know and love – their world, characters, where are they now, etc.  Her most notable reference to the acclaimed Harry Potter series came on the night of the series’ final movie premiere when she uttered the now famous “Hogwarts will always be there to welcome you home.” This quote is talked about, reposted, referenced, and/or known by millions of fans all around the world.  Why? Because they love her. They love this author who has always interacted with the fans, understood them, and connected with them through mutual experiences and interests.
So in conclusion, don’t be a Debbie Downer, be a J.K. Rowling!
 J.K. Rowling

Writing with the Masters – Maya Angelou

Maya Angelou“There is no greater agony than bearing an untold story inside you” – Maya Angelou
Writing as an art form comes from expression of an emotion, feeling, or idea through the written word.  It has been found to be therapeutic, even used as a form of psychological treatment in the form of journal therapy. describes journal therapy as, “primarily used with people in therapy to increase awareness and insight, promote change and growth, and further develop their sense of self.” By expressing your own emotions and experiences through writing – whether it is channeled through fiction or non-fiction – you create both a personally relaxing and therapeutic outlet for yourself as well as a relatable scenario for your readers.
The old adage to write what you know is truer than you think. There is no interest too obscure to become the basis for a piece of writing. If you have a real fascination with grasshoppers, write about grasshoppers! How they live, what they’re thinking, or how they respond to the world around them.   Maybe you had a truly horrendous first job, why not give it to a character?  Readers respond particularly well to a story that they can relate to and imagine themselves in the midst of.  When you write what you know, you add credibility and appeal to fans with similar interests.
Tell your story, like Maya Angelou!

Loganberry Books to Host Signing Event with Crime Thriller Author Ed Duncan

Pigeon-Blood RedApril 6, 2016 (Shaker Heights, OH) – Loganberry Books announced today that Ed Duncan will be at their store in Shaker Heights on July 10, 2016 from 1-3pm.  He will be discussing and signing copies of his book Pigeon-Blood Red.
Pigeon-Blood Red is a fast-paced and suspenseful crime thriller. It was published in March 2016 by Zharmae.
For underworld enforcer Richard “Rico” Sanders, it seemed like an ordinary job. Retrieve his gangster boss’s priceless pigeon-blood red ruby necklace and teach the double-dealing cheat who stole it a lesson. A job like a hundred before it. But the chase quickly goes sideways and takes Rico from the mean streets of Chicago to sunny Honolulu, where the hardened hit man finds himself in uncharted territory when a couple of innocent bystanders are accidentally embroiled in the crime.
As Rico pursues his new targets, the hunter and his prey develop an unlikely respect for one another and Rico is faced with a momentous decision: follow his orders to kill the couple whose courage and character have won his admiration, or refuse and endanger the life of the woman he loves?
Praise for Pigeon-Blood Red
“Fast-paced and full of surprises. Will keep you on the edge of your seat!”Amazon Customer
“Pigeon Blood Red has a dramatic and satisfying conclusion, leaving the reader nodding his head with approval.” – Readers’ Favorite
“In a novel with as much action as love, it is sure to be a story that will fulfill the desires of readers of all ages, genders, and areas of interest.”Red City Review
Loganberry Books is located in historic Cleveland at 13015 Larchmere Boulevard, Shaker Heights, OH 44120. The event is free and open to the public. For more information about the bookstore, visit
For media inquiries, please contact Kelsey McBride at Book Publicity Services at (805) 807-9027 or