Press releases can be an effective way to get the word out about your book. However, journalists receive many press releases every day and reject most of them at first glance.
A press release is much like a news story. The difference is that it is written with the intention of selling the worthiness of coverage for any topic that someone in the media might want to write about. Using proper press release format will help your chances of being published.
FOR IMMEDIATE RELEASE should be at the top right corner, followed by the headline centered below it.
Start with an attention grabbing title. Use words that are memorable and describe the content of the story. Try to include something unique or highly unusual in the title to attract a journalist’s attention and encourage them to read further. It’s best to write the title after you have written the rest of your press release. Brainstorm to come up with a few different ideas and ask at least one other person for their opinion and feedback.
Include essential information in the first paragraph. Journalists are inundated with press releases and pitches every day and don’t have time to read them all in entirety. If the first paragraph does not grab their attention, they will most likely not continue reading it. A journalist will want to find out all the relevant information in the first paragraph. To ensure that you have included everything, ask yourself – does the first paragraph answer the following questions about the story: Who? What? Where? When? How? and Why?
Use objective and impartial language. Try to distance yourself from the story and write about it as if you were a journalist. It should not look like an advertising company wrote it. Leave out any hyperbole that a marketer would want to use. Objective and impartial language will appeal to a journalist who may even re-use your words when reporting your story.
Include at least one quote in the press release. This could be a quote from a book reviewer or the author themselves.
Keep it short and straightforward. Journalists are busy people and do not have time to read through pages of dense text. Re-write your press release several times until you are happy that each sentence and paragraph is as short and concise as possible. One-page press releases have much more impact than longer ones. Delete all irrelevant details and reduce sentences by re-wording them in a more concise style. If you communicate your story clearly and straightforward, you will maximize your chances of gaining publicity.
At the end of your press release, make sure to include your website and contact information so that any further questions can be answered for the person receiving the release.
Have you just finished writing your book but have no idea where to publish and sell it online? Self-publishing is easy, and the route that most authors are taking nowadays.
Publishing your book on Amazon is a great place to start, since the Kindle has become so popular and Amazon is a well-known and trusted site. You can use CreateSpace to publish your book in paperback, and/or KDP to publish your book on kindle. Publishing your book on Amazon is fast, easy, and free. You can make changes to your book at any time, distribute globally, and publish in multiple languages.
Barnes and Noble
Barnes and Noble has made a place for self-publishing writers called NOOK Press, where you can publish your book in eBook or print. Self-publishing your book through NOOK Press is simple. They give you everything you need to create, edit, and sell your books. It’s easy to sign up and try out the features, such as writing, editing, formatting, and collaborating. Just like all other sites, they will charge you a percentage for your sales but is otherwise free to use.
Smashwords is another site that allows you to publish and sell your eBook. The great thing about Smashwords is that it not only publishes your eBook on that site but also on many others. It allows you to distribute your eBook to sites like IBookstore, Barnes and Noble, Kobo, Sony, and many others. You will get 80% from sales made from Smashwords and 60% from sales made on the other sites.
Your Own Website or Blog
If you want your book to be easily found by your target audience in search engines like Google and Yahoo, it is important to have a website or blog specifically for the book. On your website, you can sell copies, link to online sellers of your book like the ones mentioned above, and include more information about the book including events, news, reviews, press, social media, etc.
You could write a beautiful novel that’s destined to be a classic of our time, but if you don’t have the right PR strategy, no one’s going to ever read it. Most of the work will come after the book is written and in the form of consistent, high quality book promotion. Here are 5 tips to get your book into the hands of more readers:
1. Start your social media strategy long before your book’s release
The day your book comes out is the not the day you should be creating Twitter and Facebook accounts. Start early, create a separate Twitter account for yourself as an author, mention your upcoming book in your profile and start participating in genre discussions, writer topics and book groups (yes, there are book groups that happen in less than 140 characters). This same idea applies to Facebook.
2. Connect with other successful authors
Find other self-published authors in your genre who write a blog and start commenting. Always include a link to your profile or website and always be engaging. If you’re just posting to get a link up, people will know, so try to keep your comments on topic and interesting. Basically, be sincere.
Follow other authors on Twitter, introduce yourself and start making connections. Yes, you want to connect with readers, not authors, but the right mention from a popular writer means you might get access to their fans.
3. Contact your local bookstore about purchasing or promoting your book
Most local bookstores and libraries are enthusiastic about supporting local authors, even the self-published ones. Get in touch with the purchasing department to see if they’d like to buy the book or if you can donate a copy, but also get in touch with the special events coordinator. Many libraries and bookstores run regular author talks, spotlights on local writers or workshops. Getting your face on to these panels means getting your book into readers’ hands.
4. Have a sale
A benefit to being your own publisher is that you can set your own prices. If you’re delivering your book digitally, this can be as simple as a few clicks. Either giving away your book for free for a few days or drastically reducing the price can lead to a surge in downloads – the idea being that these people read your book, love it, review it and boost your book’s rankings.
5. Hire a PR professional
If you don’t have the time to do your own book promotion, your best option is to hire a professional that has experience promoting self-published books. It can be costly, but with the right PR efforts you will see the return on your investment. Before you hire anyone, make sure you understand exactly what they’ll be doing for you, what you can expect and for how long they’ll continue working for you.
Book promotion isn’t something you can cross off your list in a day. It’s a continuous effort. Working on it for 30 minutes every day for a month is going to be a lot more fruitful than whittling away a Saturday trying to squeeze in your publicity quota. Expect your PR strategy to start well before your book’s release date and continue for as long as you can maintain momentum.
Jeffrey H. Konis will be giving a talk at the Monroe Temple on Sunday, December 11, 2016 at 2:00PM. He will be discussing his latest work The Conversations We Never Had, a memoir / historical novel that highlights the importance of family, history, and Jewish heritage.
When Jeffrey’s grandma died, he was left with a sense of guilt and profound regret for not having gotten to know her better.
“My father remembers nothing about his real parents. They were dead by the time he was nine. Olga, his mother’s younger sister, not only survived the Holocaust, but was able to find my father at his hiding place – a farm in Poland – and later brought him to America to raise as her own. In all that time, he never asked her any questions about his parents,” says Jeffrey. “I lived with Olga for over two years and she would have been able and willing to tell me about my real grandparents, my dad as a little boy and so much more had I simply asked the questions. I never did. Olga has been gone for more than twenty years, along with everything she could have told me. I wish I could go back and have a second chance to get to know her better and learn more about my family from the only person in the world who knew them and remembered them.”
The Conversations We Never Had is a chronicle of Jeffrey’s time spent with his Grandma “Ola” and an imagining of the stories she might have shared had he only took the time to ask the questions. It is a heartwarming story that will leave you eager to spend time with your family and learn more about them before it’s too late.
“The Conversations We Never Had is a book that will warm your heart and lead you toward the pursuit of love and gratitude for those who are part of your journey. Beautiful and inspiring, this book is highly recommended!” – 5 Stars, Readers’ Favorite
“The Conversations We Never Had is more than another Holocaust survival story: it’s a perceptive and examining survey of how ideals, thoughts, traditions and culture are handed down in families, surveying the types of questions asked and those left unsaid, and their impact. Readers of Holocaust literature and biography will find themselves drawn to the family and personalities surrounding Jeffrey H. Konis and will be particularly delighted to understand how Jewish traditions and family messages helped him shape his own decision-making process.” – Midwest Book Review
Monroe Temple is located at 314 N Main St, Monroe, NY 10950. To learn more, go to http://monroetemple.org/
For more information, contact Kelsey Butts at Book Publicity Services at Kelsey@BookPublicityServices.com or 805.807.9027.
Do you need help promoting your book? At Book Publicity Services, we provide the results you need to get the word out about your book and increase sales, without spending a fortune. We specialize in generating book reviews and media exposure to create awareness and build credibility. We have successfully promoted a wide variety of genres, both fiction and nonfiction, traditionally and self-published. Get your PR campaign started today to make your book stand out from the rest!
- Orange County, CA
- PO Box 578
- San Juan Capistrano, CA 92693
- United States