Glen Hierlmeier’s latest historical romance novel, Lazlo’s Revenge, is the story of one woman’s adventure throughout Europe to uncover her parents’ pasts. Stories of romance, war, and traumas both physical and emotional are unearthed as she traces their footsteps back to the major sites of World Wars I and II.
Lazlo’s Revenge follows Maxine “Max” Fischer, a writer and Swiss war correspondent, whose parents (Hank and Roberta Fischer, the main characters from Hierlmeier’s previous book, Honor and Innocence) lived through the tragedies of the Great World Wars.
In Lazlo’s Revenge, Max sets out on an adventure throughout Europe to uncover her parents’ pasts and see the very places where they survived on their odyssey to escape danger and death. Stories of romance, war, and traumas are unearthed as she traces their footsteps back to the major sites of World Wars I and II.
During her journey, Max becomes fascinated by the people who influenced her parents’ lives. She follows the life and times of Lazlo Floznik, the man who saved her parents and helped them escape catastrophe in Europe by seeking out refuge beyond the reach of the security forces that sought to imprison them. The years leading up to World War I, the time between the wars, and the experiences of World War II reveal their secrets as Max explores her family roots, in this deeply emotional story tied together by Lazlo’s intense story of love, and that of his father, Miklos, before him.
“Any reader who enjoys historical fiction, romance, war stories, and stories with action and adventure, should definitely give Lazlo’s Revenge a read. I am pleased to be able to recommend this book to any such reader. I am also looking forward to reading more from the promising author, Glen Hierlmeier, as soon as I possibly can!” – 4 Stars, Reviewed by Tracy A. Fischer for Readers’ Favorite
“With deft skill often found in good fiction, Heirlmeier masterfully creates a sweeping epic anchored by strong characters. The accurate and poignant historical references are sure to delight any historical reader.” – 4 Stars, Red City Review
Chapter 1: Bukovina
I approached the first houses, gasping for breath, horrified to see the destruction being wrought by round upon round of artillery fusillades. There was no cover to be found. Dazed, I continued running, desperately trying to save myself. I passed perhaps a dozen or more homes laid nearly flat. Mutilated bodies lying all about and the wounded wailing like nothing I had ever heard. As I neared the outskirts of the city, the shelling began again as suddenly as it had stopped. Cannonade pounded in the distance. The earth trembled ferociously at my feet. Turning a corner behind what still stood of the only remaining wall of a large stone building, another round of explosions pounded the city as I leaped down into a now-exposed basement filled with debris from the collapsed upper floors—only one wall and half another standing. Hope drained from me. Each deafening blast shook my senses, sending shards of glass and cracking timbers high into the air with a sickening burst.
Darkness fell quickly in the gloomy gray of dark as I slipped over a broken wall of stones and fell into the pit of the decimated structure. I pushed tightly into a corner of what was once someone’s home, protected from the drenching rain by a small portion of what remained of a badly damaged wall hanging precariously overhead—a welcome but uncertain shelter in the midst of chaos. I pushed tightly back against the cold stone walls on either side, finding as much safety as possible against a new round of explosions that pounded above and around. Each blast shook the skeletal rubble of the house, wrenching stone and wood from tenuous perches and sending more flying debris into the desolate hole that would be their final resting place . . . and perhaps mine as well. I was trapped—I couldn’t move for fear of being crushed in that dreadful place or being shelled to death outside. I pulled my knees to my chin… all I could think to do was pray… and as I prayed… tears came but did not assuage my fear.
Mercifully, with the darkness, silence also descended—even warriors need their rest. Only screams of the wounded and desperate pleas of survivors who searched frantically through the rubble for lost loved ones pierced the cold, wet, bleak night. Soon, darkness also shrouded them in silence, all but the woeful cries of the dying calling out miserably in their hopeless plight—my hopelessness too, I thought. In my corner hideaway, I could see nothing but the black of night illuminated only by the flickering dance of fires burning what remained. I knew without seeing that only rubble lay before me, and there was no hope to be found.
Bombardment of the trenches and the city paved the way for the Russian ground troops, armored cars pulling cannons, and the dreaded Cossack horsemen. I knew they would come—surely, by morning they would come. Everything in their path would be destroyed, everyone who resisted would be killed, and all others would be taken prisoner. There was no doubt. It was their way— what Colonel Eduard Fischer and the Hungarian Army had come to Bukovina to prevent, what I bravely thought we could accomplish was lost. I had not even seen a Russian, but I knew there was no hope of saving anyone. The Kingdom of Bukovina was doomed, and surely none of Austria-Hungary would be safe. With the Hungarian Army defeated and the stronghold city of Czernovitz overrun, no one remained to save us. Even Colonel Fischer might be dead, leaving no leader to stand boldly and hold the remnant together.
In the barren darkness, my youthful excitement as a proud Hungarian soldier on a mission to save the Kingdom of Bukovina, and ultimately the empire, suddenly struck me as a foolish notion. Wearing my uniform once made me very proud, but now I was only frightened and angry. My comrades and I were assured that victory would quickly prevail, but war and death tragically became very real, fearful, foreboding, and final. I questioned myself: Was I a coward to run? Do I really know what bravery is? Do I really know what all these good people are dying for? Do I know what this war is all about? Do I even care about Jews? After all, these people in Bukovina are Jews, many of them. Are they worth the death of so many fresh, hopeful young Hungarian and Austrian men? Are they worth my life?
My head swirled with doubts. My heart ached for answers I didn’t have. Life became too real, too fast. My tortured mind flashed back to the wretched face of the too-young boy, dead in the trench, and the unknown soldier whose bloated corpse had lifted my escape. I sat in my wretched corner and questioned why I had come to such a place—why anyone would engage in such brutality.
Was this worth it… for them… for us… for anyone?
After being drenched for nearly all of three days, the rain finally stopped. The choking smell of charred remains of buildings, gunpowder, and the rotting dead hung heavily in the air. I wished for the rain again, to dilute the ghastly stench. Time slipped slowly by. The dying must have passed through death’s mercy in the eerie silence and the wounded attended to, for as I listened—no sound. Strange, I thought, that in the midst of all this evil, there should be silence. I knew it could not last. Fear grabbed my throat again. My impulse was to get up and go, take action, do something, anything, but my mind held me back—there was nowhere to go, no escape, no hope. The Russian Cossacks would be here by morning—nothing to do but hide and wait, then fight to my death, to salvage whatever honor there might be in resisting.
Below the woeful mute of night, I crouched and cowered. Shivering in fear, my mind drifted back to happier days in Budapest when, as a young boy, I…
Something fell on the far side of the rubble, sounding as if it came from behind the largest pile of debris—perhaps another dislodged stone. I leaned forward to hear and peered vainly into the darkness as my heart leaped in my chest and immense fear gripped me. The worst of my thoughts seized me—the Russians were coming in the night and rooting out survivors! Desperate, I slowly reached to my side, and silently drew out my pistol. Another sound. Someone was moving, and not more than ten meters from me.
I raised my pistol and aimed in the direction of the sounds, I was prepared to shoot anything on sight, at any slight movement—my hands trembled against the trigger. A faint light appeared, flickering behind the rubble, like the light of a small candle casting a very large, daunting shadow around me, barely visible as it slowly danced in the eerie candlelight, nearly scaring the life out of me as my finger tightened on the cold trigger.
Crying—quiet, sorrowful weeping—as if the person hidden by the pile of debris knew she had to be very quiet but could not help herself… clearly a woman, perhaps a very young woman, maybe just a girl. I was still… very still… and listened for perhaps fifteen or even twenty minutes, until the light wavered and died. The soft whimpering continued for a long, long time in the fearful dark that kept me huddled closely against the walls of my corner as though I wished to disappear in its grasp. I would wait. By the dim light of morning, I would see who my companion in that hellacious hole might be. Though I resisted, sometime later I dozed, exhausted, dreamily wishing for the safety of my home in Budapest.
I woke to the constant patter of a dreary rain as the breaking dawn cast a ghastly glow over the destruction strewn around and about me. My eyes fixed toward the sound and the light of a few hours earlier; I listened but… only quiet and stillness… no sound but the steady falling rain.
About the Author:
Glen Hierlmeier is a graduate of the United Sates Air Force Academy, and has an MBA from The University of Wisconsin. He served in the U.S. Air Force, where he helped develop the Manned Orbiting Laboratory and the F-15 Eagle fighter aircraft, and gained a deep interest in world affairs and warfare.
He subsequently completed a career as a banker and real estate executive, serving as President and CEO of various companies for over thirty years before retiring in 2009.
Glen enjoys writing historical fiction and has published three other books including Thoughts From Yesterday: Moments to Remember, We Had to Live: We Had No Choice…, and Honor and Innocence: Against the Tides of War, the prequel to Lazlo’s Revenge.
For further information, to request a review copy, or to set up an interview or appearance by Glen Hierlmeier, please contact Kelsey McBride at Book Publicity Services at Kelsey@BookPublicityServices.com or 805.807.9027.
May 17, 2016 (Irvine, CA) – Book Publicity Services, a public relations agency specializing in the promotion of authors and their literary works, is pleased to announce the addition of a staff member to their team.
“The company has really been experiencing a period of accelerated growth in the past months,” says CEO and Publicist, Kelsey McBride, “it stands to reason that the company should to grow along with the client base in order to maintain our high standards of excellence. We’re very excited and confident that the addition of a new intern will be highly beneficial to our continued success.”
The aforementioned intern is Devyn Rossi, a student at Fullerton college, with a lifelong love of books and a knowledge of the industry from her time as an employee at Barnes & Noble. Devyn has worked not only as a bookseller, but as the Lead for both Children’s Books and Digital Sales. “During my time at Barnes & Noble, I have always striven to provide outstanding customer service,” says Rossi, “I’m excited to provide Book Publicity Services’ clients with that same level of care and personability.”
“I found Kelsey and Book Publicity Services on Goodreads. Since she has taken over, it’s been simply amazing! She has gotten us three different interviews with book bloggers in one week. A lot of people claim to be connected, but Kelsey really is. She has constantly reached out to bloggers and reviewers for us. If you’re looking for someone who will go above and beyond, Kelsey and Book Publicity Services is the way to go.” – Natalie Scott, author of Rules for Riders
“I was very glad to work with Book Publicity Services. Kelsey is a very hard worker and helped me find reviewers including many booktube reviewers. What I appreciated most was her communication skills and professionalism. My wife (also an author) and I have worked with other publicists who would be lax at responding to emails, or not take our input, but Kelsey was nothing like this. She worked closely with me to pursue an aggressive publicity campaign that really helped me promote my book. Highly recommend.” – Christopher Mannino, author of The Scythe Wielder’s Secret series
“In a world full of different publicist options it’s difficult to know where to turn. I found Kelsey’s PR Services to be top-notch and I really appreciated that the information as to what she could do for me and how much it would cost was up-front and available. That allowed me to plan and commit to a long-term relationship with her that has definitely paid off with her procuring some absolutely fantastic reviews and placements and getting my books into the hands of the exact right people who will really appreciate it. Thank you Kelsey!” – Iain Reading, author of the Kitty Hawk Flying Detective Agency series and The Dragon of the Month Club
About Book Publicity Services
Book Publicity Services specializes in coordinating book reviews, generating media exposure, distributing press releases, promoting through social media, and organizing speaking engagements. The public relations campaigns are designed for authors trying to break through and get noticed by consumers and the media. For more information, go to BookPublicityServices.com. For inquiries, please contact Kelsey McBride at (805) 807-9027 or firstname.lastname@example.org.
One way you can get more reviews for your book is via YouTube.
YouTube. You know it, you love it, you spend hours of your time watching new music videos, movie trailers, and tutorials on it. But did you know that YouTube is also the hub to which many an avid reader flocks? Enter the BookTuber.
There is a huge community of BookTubers on YouTube that regularly post videos sharing their thoughts on new books that they’ve read. Most BookTuber’s have a devoted following. People who closely follow the world of YouTube – which is a lot – subscribe to their videos and watch them regularly, the same as if they were tuning in to their favorite TV show.
For this reason, BookTubers are a fantastic source of exposure for your book! Not only do they get the word out about your book, they provide great feedback and entertaining commentary. Not to mention they’re generally super friendly and helpful!
Take a stab at reaching out to some BookTuber’s, you may be surprised at how many of them are willing to review your book!
We’ve put together a list of some of the BookTubers we’ve worked with in the past and have found to be open to checking out the latest in the book world. As with any other reviewer, be sure to read their About page and make sure that your book falls into their accepted genres and that they are accepting review requests. Most BookTubers have their contact information listed on their YouTube account. When reaching out to BookTubers that you feel would be a good fit for your book, offer to send them a complimentary copy of your book in exchange for an honest review. The more BookTuber’s you can get to agree to review your book, the better!
Now that we’ve observed the niceties, it’s time to get out there and meet your friendly neighborhood BookTuber! Here are a few of our favorite BookTubers to get you started:
After a lifetime of working for a secret international group, John Murray finally reveals his journey with the help of his wife, Sharon, and co-writer Abby. His memoir, Code Name: Papa – My Extraordinary Life While Hiding in Plain Sight, details his time within an organization that, while not connected to the US government, operated with the full blessing of top people in our government. This book is the first in a planned trilogy that spans over forty years of missions by John Murray, the men and women on his team, along with similar agencies supported by various governments across the globe. To this day, the name of his agency has not been disclosed.
Abby Jones is the author who worked with the Murrays on the book and official spokesperson of the trio. Jones states, “John Murray never expected to be telling his amazing story. He knows his life story will be controversial, but he also believes Americans and others have the right to know how our government and others operated for decades. While the focus was on stabilizing the world and helping to hide embarrassing situations, the results were often mixed. With most of those involved now gone, John believes readers should decide for themselves if they approve of these secretive missions or not.”
The book will be especially appealing to readers who need to be the know about our government and others. In forty-three fast-paced chapters, readers will find out about a mission that until now “stayed in Vegas” involving a mass assassination at a popular Strip hotel, the reason why Ollie North is still alive and kicking (thanks to Papa), and the everyday stresses for Papa, his crew and their families that led to divorces, suicide, mysterious deaths and much more.
“I highly recommend this book to anyone who is interested in what really happens to bad people who threaten the safety and well being of our world. It was a page turner that I could hardly put down.”
“I typically do not take the time to write reviews. However, this book was so incredibly riveting that I felt compelled to let other Amazon members know that it’s an honest-to-goodness page turner. I can’t wait to see what happens next…hopefully a sequel and movie!”
“The story is riveting, once you start reading you won’t want to put it down! Learning about these undercover missions involving the cooperation of several nations is mind boggling.”
For the sake of their own safety and that of their loved ones, the writers have chosen to move forward in revealing this story under aliases.
A Vietnam vet, John Murray, later known as ”Papa,” has spent the majority of his adult life working as an undercover agent for the U.S., Canadian and various European governments. During this time, he rose from agent to the head of US Operations. Now retired, he and his wife are living in a small rural Western town. As ‘normal’ as he tries to live, he will always be haunted by the visions of what he saw and what he tried to prevent or rectify. To learn more, please visit http://www.codenamepapa.com/.
For further information, to request a review copy, or to set up an interview with John Murray, please contact Kelsey McBride at Book Publicity Services at Kelsey@BookPublicityServices.com or 805.807.9027.
You could write a beautiful novel that’s destined to be a classic of our time, but if you don’t have the right PR strategy, no one’s going to ever read it. Most of that work will come after the book is written and in the form of consistent, high quality public relations. Here are 5 ways to get your book into the hands of more readers:
1. Start your social media strategy long before your book’s release
The day your book comes out is the not the day you should be creating Twitter and Facebook accounts. Start early, create a separate Twitter account for yourself as an author, mention your upcoming book in your profile and start participating in genre discussions, writer topics and book groups (yes, there are book groups that happen in less than 140 characters). This same idea applies to Facebook.
2. Connect with other successful authors
Find other self-published authors in your genre who write a blog and start commenting. Always include a link to your profile or website and always be engaging. If you’re just posting to get a link up, people will know, so try to keep your comments on topic and interesting. Basically, be sincere.
Follow other authors on Twitter, introduce yourself and start making connections. Yes, you want to connect with readers, not authors, but the right mention from a popular writer means you might get access to their fans.
3. Contact your local bookstore about purchasing or promoting your book
Most local bookstores and libraries are enthusiastic about supporting local authors, even the self-published ones. Get in touch with the purchasing department to see if they’d like to buy the book or if you can donate a copy, but also get in touch with the special events coordinator. Many libraries and bookstores run regular author talks, spotlights on local writers or workshops. Getting your face on to these panels means getting your book into readers’ hands.
4. Have a sale
A benefit to being your own publisher is that you can set your own prices. If you’re delivering your book digitally, this can be as simple as a few clicks. Either giving away your book for free for a few days or drastically reducing the price can lead to a surge in downloads – the idea being that these people read your book, love it, review it and boost your self-published book’s rankings.
5. Hire a PR professional
If you don’t have the time to do your own PR, your best option is to hire a public relations professional that has experience promoting self-published books. It can be costly, but with the right PR efforts you will see the return on your investment. Before you hire anyone, make sure you understand exactly what they’ll be doing for you, what you can expect and for how long they’ll continue working for you.
Publicity for a self-published book isn’t something you can cross off your list in a day. It’s a continuous effort. Working on your PR for 30 minutes every day for a month is going to be a lot more fruitful than whittling away a Saturday trying to squeeze in your publicity quota. Expect your PR strategy to start well before your book’s release date and continue for as long as you can maintain your momentum.
You’ve sent out your emails, contacted every book store and library in your area, and finally gotten a positive response. Congratulations! Now, how to let people know about it? Town criers aren’t exactly in abundance nowadays. And we don’t really suggest you attempt to hire one, either. The modern populace doesn’t generally respond well to a random person yelling at them in the street. Instead, try one of these methods that we’ve found to be a little more useful in the digital age.
Create a Facebook Event
This is the far and away the most important thing to do once you’ve gotten a signing scheduled. And make sure it’s a public event. You don’t want people missing out just because you don’t know them personally. All of the important information is in one place and you can make it a fun experience, post fun eye-catching pictures, make a poll asking your followers what you should wear to the event, any questions they may have for you to address, have some fun with it! Create a Facebook ad to promote the event to an even broader audience! Your fans will appreciate what a cool author you are.
Facebook advertising allows you to target people located in the city/county/state where your event is taking place. You really can make it as general or targeted as you want. You can set the audience to focus on the people who are interested in the specific topics in your book. We’ll go back to the grasshopper example. You just wrote a book about a grasshopper tea party and are having a signing in Somewhereawesome, USA. You can use Facebook advertising to make an ad targeting people from ages 0-60 (kids, parents, and grandparents) who like grasshoppers, tea parties, and live in a 25-mile radius from Somewhereawesome, USA. Nice, right?
Invite Everyone You Know
Sure, this is an obvious one, but it’s also easy publicity. If you can’t count on your friends and family to brag about you on Facebook, who can you count on, right? And then all of their friends will see it and support their friend and so on. For once, it will actually benefit you when grandma gushes about you publicly.
Share the Event with Local Media
This is not as daunting a task as it may seem. You know best which newspapers and TV stations circulate in your area. All you have to do now is look them up online and search for the person who would be the best fit as a promoter for your event. This does not mean to email the host of your favorite TV show. They will not appreciate that. Instead, try to find the producers of shows or the community news editors for newspapers. If you have an event coming up and it’s their job to cover community interest pieces, you could be just the person they’re looking for.
While you’re on these sites looking for the appropriate people to contact, make sure to be on the lookout for a calendar of events. Normally, you are able to submit your event to the calendar so that anyone looking for a hip and happening event that week will spot your signing right away. You can also post the event on local listings such as Yelp or Eventbrite.
Best of luck, you modern crier, you!
Do you need help promoting your book? At Book Publicity Services, we provide the results you need to get the word out about your book and increase sales, without spending a fortune. We specialize in generating book reviews and media exposure to create awareness and build credibility. We have successfully promoted a wide variety of genres, both fiction and nonfiction, traditionally and self-published. Get your PR campaign started today to make your book stand out from the rest!
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