Press releases can be an effective way to get the word out about your book. However, journalists receive many press releases every day and reject most of them at first glance.
A press release is much like a news story. The difference is that it is written with the intention of selling the worthiness of coverage for any topic that someone in the media might want to write about. Using proper press release format will help your chances of being published.
FOR IMMEDIATE RELEASE should be at the top right corner, followed by the headline centered below it.
Start with an attention grabbing title. Use words that are memorable and describe the content of the story. Try to include something unique or highly unusual in the title to attract a journalist’s attention and encourage them to read further. It’s best to write the title after you have written the rest of your press release. Brainstorm to come up with a few different ideas and ask at least one other person for their opinion and feedback.
Include essential information in the first paragraph. Journalists are inundated with press releases and pitches every day and don’t have time to read them all in entirety. If the first paragraph does not grab their attention, they will most likely not continue reading it. A journalist will want to find out all the relevant information in the first paragraph. To ensure that you have included everything, ask yourself – does the first paragraph answer the following questions about the story: Who? What? Where? When? How? and Why?
Use objective and impartial language. Try to distance yourself from the story and write about it as if you were a journalist. It should not look like an advertising company wrote it. Leave out any hyperbole that a marketer would want to use. Objective and impartial language will appeal to a journalist who may even re-use your words when reporting your story.
Include at least one quote in the press release. This could be a quote from a book reviewer or the author themselves.
Keep it short and straightforward. Journalists are busy people and do not have time to read through pages of dense text. Re-write your press release several times until you are happy that each sentence and paragraph is as short and concise as possible. One-page press releases have much more impact than longer ones. Delete all irrelevant details and reduce sentences by re-wording them in a more concise style. If you communicate your story clearly and straightforward, you will maximize your chances of gaining publicity.
At the end of your press release, make sure to include your website and contact information so that any further questions can be answered for the person receiving the release.
Have you just finished writing your book but have no idea where to publish and sell it online? Self-publishing is easy, and the route that most authors are taking nowadays.
Publishing your book on Amazon is a great place to start, since the Kindle has become so popular and Amazon is a well-known and trusted site. You can use CreateSpace to publish your book in paperback, and/or KDP to publish your book on kindle. Publishing your book on Amazon is fast, easy, and free. You can make changes to your book at any time, distribute globally, and publish in multiple languages.
Barnes and Noble
Barnes and Noble has made a place for self-publishing writers called NOOK Press, where you can publish your book in eBook or print. Self-publishing your book through NOOK Press is simple. They give you everything you need to create, edit, and sell your books. It’s easy to sign up and try out the features, such as writing, editing, formatting, and collaborating. Just like all other sites, they will charge you a percentage for your sales but is otherwise free to use.
Smashwords is another site that allows you to publish and sell your eBook. The great thing about Smashwords is that it not only publishes your eBook on that site but also on many others. It allows you to distribute your eBook to sites like IBookstore, Barnes and Noble, Kobo, Sony, and many others. You will get 80% from sales made from Smashwords and 60% from sales made on the other sites.
Your Own Website or Blog
If you want your book to be easily found by your target audience in search engines like Google and Yahoo, it is important to have a website or blog specifically for the book. On your website, you can sell copies, link to online sellers of your book like the ones mentioned above, and include more information about the book including events, news, reviews, press, social media, etc.
You could write a beautiful novel that’s destined to be a classic of our time, but if you don’t have the right PR strategy, no one’s going to ever read it. Most of the work will come after the book is written and in the form of consistent, high quality book promotion. Here are 5 tips to get your book into the hands of more readers:
1. Start your social media strategy long before your book’s release
The day your book comes out is the not the day you should be creating Twitter and Facebook accounts. Start early, create a separate Twitter account for yourself as an author, mention your upcoming book in your profile and start participating in genre discussions, writer topics and book groups (yes, there are book groups that happen in less than 140 characters). This same idea applies to Facebook.
2. Connect with other successful authors
Find other self-published authors in your genre who write a blog and start commenting. Always include a link to your profile or website and always be engaging. If you’re just posting to get a link up, people will know, so try to keep your comments on topic and interesting. Basically, be sincere.
Follow other authors on Twitter, introduce yourself and start making connections. Yes, you want to connect with readers, not authors, but the right mention from a popular writer means you might get access to their fans.
3. Contact your local bookstore about purchasing or promoting your book
Most local bookstores and libraries are enthusiastic about supporting local authors, even the self-published ones. Get in touch with the purchasing department to see if they’d like to buy the book or if you can donate a copy, but also get in touch with the special events coordinator. Many libraries and bookstores run regular author talks, spotlights on local writers or workshops. Getting your face on to these panels means getting your book into readers’ hands.
4. Have a sale
A benefit to being your own publisher is that you can set your own prices. If you’re delivering your book digitally, this can be as simple as a few clicks. Either giving away your book for free for a few days or drastically reducing the price can lead to a surge in downloads – the idea being that these people read your book, love it, review it and boost your book’s rankings.
5. Hire a PR professional
If you don’t have the time to do your own book promotion, your best option is to hire a professional that has experience promoting self-published books. It can be costly, but with the right PR efforts you will see the return on your investment. Before you hire anyone, make sure you understand exactly what they’ll be doing for you, what you can expect and for how long they’ll continue working for you.
Book promotion isn’t something you can cross off your list in a day. It’s a continuous effort. Working on it for 30 minutes every day for a month is going to be a lot more fruitful than whittling away a Saturday trying to squeeze in your publicity quota. Expect your PR strategy to start well before your book’s release date and continue for as long as you can maintain momentum.
Jeffrey H. Konis will be giving a talk at the Monroe Temple on Sunday, December 11, 2016 at 2:00PM. He will be discussing his latest work The Conversations We Never Had, a memoir / historical novel that highlights the importance of family, history, and Jewish heritage.
When Jeffrey’s grandma died, he was left with a sense of guilt and profound regret for not having gotten to know her better.
“My father remembers nothing about his real parents. They were dead by the time he was nine. Olga, his mother’s younger sister, not only survived the Holocaust, but was able to find my father at his hiding place – a farm in Poland – and later brought him to America to raise as her own. In all that time, he never asked her any questions about his parents,” says Jeffrey. “I lived with Olga for over two years and she would have been able and willing to tell me about my real grandparents, my dad as a little boy and so much more had I simply asked the questions. I never did. Olga has been gone for more than twenty years, along with everything she could have told me. I wish I could go back and have a second chance to get to know her better and learn more about my family from the only person in the world who knew them and remembered them.”
The Conversations We Never Had is a chronicle of Jeffrey’s time spent with his Grandma “Ola” and an imagining of the stories she might have shared had he only took the time to ask the questions. It is a heartwarming story that will leave you eager to spend time with your family and learn more about them before it’s too late.
“The Conversations We Never Had is a book that will warm your heart and lead you toward the pursuit of love and gratitude for those who are part of your journey. Beautiful and inspiring, this book is highly recommended!” – 5 Stars, Readers’ Favorite
“The Conversations We Never Had is more than another Holocaust survival story: it’s a perceptive and examining survey of how ideals, thoughts, traditions and culture are handed down in families, surveying the types of questions asked and those left unsaid, and their impact. Readers of Holocaust literature and biography will find themselves drawn to the family and personalities surrounding Jeffrey H. Konis and will be particularly delighted to understand how Jewish traditions and family messages helped him shape his own decision-making process.” – Midwest Book Review
Monroe Temple is located at 314 N Main St, Monroe, NY 10950. To learn more, go to http://monroetemple.org/
For more information, contact Kelsey Butts at Book Publicity Services at Kelsey@BookPublicityServices.com or 805.807.9027.
PR is one of the biggest factors in determining the success of an author. However, it is also one of the most difficult things for an author to get a handle on. As an author, you specialize in writing, whereas a publicist specializes in promotion. You can try doing it yourself, but if you don’t have any PR experience, your time is limited, or you don’t feel comfortable promoting yourself, your best bet may be to hire a publicist. They know what they are doing and already have the established relationships and contacts in the book world.
In order to sell more books, people need to be able to find it. In order for them to find your book, you need to have a presence. Here are a few simple ways to promote your book:
Readers are more inclined to purchase your book if they see positive reviews. Note that these reviews don’t need to be from professional critics – Amazon customers and bloggers can have just as big of an impact.
The best way to get reviews for your book is to research online for reviewers that cover your genre. Shoot them an email to introduce yourself and offer them a free copy of your book. It is important to get your book in front of as many reviewers as possible. The more reviewers you pitch, the better! Keep in mind that reviewers love to receive a copy of the book before it’s released. They also tend to prefer paperbacks, over ebooks. And when mailing copies of your book out, it’s always nice to add a little personalized note.
It takes time for a reviewer to receive your book, read it, and publish a review. A lot of times they have other books on their list to read first, but be patient, because the more reviews you have, the more sales you’ll see.
In the Internet age, websites such as Facebook and Twitter have become a major source of publicity for authors. These websites are free to use and allow you to communicate with people you might not be able to reach in other ways. To get the most out of social media, you will need to regularly engage your potential fan base with tweets and Facebook posts. It is important to not be overly self-promotional though. Not every post needs to mention your book. Instead, you could share articles, images, or quotes that are on topics related to your book. For example, if your book is about healthy eating, you could share a new recipe or a recent article the NY Times did on juicing. Social networking is easy to do yourself, and fun, once you get the hang of it.
Write a Press Release
To get any kind of traction in traditional media, you’ll need to write up a press release. In short, a press release details why you and your book are interesting. The press release should be short – no more than a page – and include tidbits of information that could be used in a feature article about you. Sometimes, traditional media will opt to simply print the press release. If you’re lucky and you attract enough attention, you may find yourself the subject of a feature piece, which is excellent publicity for an author. Start by mailing a copy of the press release, along with a copy of your book, to the editor at your local newspaper and/or the producer at your local TV station. Once you’ve reached out to your local media outlets, then you can expand your reach to other magazines or news sites that may be a good fit to cover your book.
Get Out There
In the end, the biggest determining factor in how much publicity you’ll get is the amount of stuff you put out there. The more tweets, blog posts, press releases, and reviews you have, the more traction you’re likely to obtain. So if you do decide to hire a publicist, don’t just sit back and relax. The more you contribute, the better your results will be.
Today, the internet has become a primary information source when consumers are looking for a product or service. When customers look for your product or service online it’s important that your website is listed on the search results from search engines like Google. In order to have high search engine rankings on Google you need to combine public relations (PR) and search engine optimization (SEO) strategies. Success online in the digital age cannot occur without visibility.
PR and SEO have long been considered different approaches to increasing visibility online. While the approach of both fields is different, times have changed and PR and SEO have grown closer together. The best route to success online is through a combined approach of public relations and search engine optimization.
SEO is the practice of external and internal optimization of a website. Internal optimization is the smaller portion of the SEO process and entails designing a website that follows proven tactics to rank higher in Google search rankings. External SEO is the process of creating articles, press releases, website comments, and blog posts with embedded keywords that backlink to a particular site.
PR is very similar to external SEO. The job of a publicist is to generate media coverage through press releases, article placements, interviews, reviews, and feature stories, all of which create quality backlinks and increase a particular sites traffic and search engine rankings.
Times are changing quickly, and in the process bringing SEO and PR closer together. The Google algorithm changes have proved to be a major reason for the shifting landscape. Rather than improving rankings for search fields based upon built up backlinks, greater emphasis has been placed on the value of the content on the page. Backlinks to a site from professional resources now garners greater attention from Google, as does the presence of social media interactions in the form of likes, tweets, shares, reddits, and Google Plus. Publicists are experts at promoting a product or service through social networking sites. When creating social networking profiles it is important to include as much information about your product or service, and a link to your website. Backlinks from social networking sites like Twitter, Facebook, Pinterest, LinkedIn, and FourSquare, will help your website rank higher on Google. A publicist with social media management services can go above and beyond, offering a constantly increasing online presence for a business or individual.
The idea for success is to be able to have SEO and PR coexist, working together to promote a brand and drive customers to a product. The explosion of social media, and the ability it provides for customer interaction, provides the perfect platform to both promote ideas and products while at the same time narrowing down a target market and building a positive brand image. A good PR specialist should be adapting with the changing winds. Increase your visibility online by working with a publicist that provides SEO-friendly press releases, social media, and media pitches.
The desire to write a book is a common one, but the rise of the eBook format means it is now easier than ever to publish one. As more people get used to reading on their Kindle, there is the opportunity to reach an eager audience overnight. Even if the idea of writing a book still seems inconceivable, the format lends itself to all manner of styles, including picture books, reference books, children’s books, and many other categories that can even be outsourced. Standing out from the crowd, however, still remains a problem, but the following methods can all be used to help your book find an audience.
There are many sites you can use to promote a Kindle book. Some sites are tailored towards free books, while others focus on cheap deals. The best sites typically offer better placements if you pay for inclusions, but you can still find many that do not charge. A few of the higher profile sites include Book Bub, Ereader News Today, Buck Books, and Pixel of Ink, but there are numerous alternatives you can try. Results are likely to vary, so try to help your book stand out with a review or featured promotion.
Kindle Countdown Deal
A Kindle Countdown Deal lets you offer discounted prices for select periods of time. Your product page will display the regular price, the discount price, and a timer showing when the price will rise. You can also set price increments, so the cost gradually increases over a selected time period. Scarcity is a powerful marketing tool, with a countdown timer significantly raising the desire to buy. Amazon also have a dedicated Countdown page, allowing you to be seen by people searching for good deals.
While it might appear risky paying for advertising on a low-cost product, there are still cheap clicks to be found on Facebook. It might be difficult to make any serious profit, but paid advertising can increase your position within the Amazon searches, help you onto a category bestseller list, and earn you some important reviews. Facebook offers a lot of demographic targeting, so you can also reach your ideal customers effectively.
SEO can be a long and difficult process, but there is an advantage to being on the Amazon platform. Authority sites can rank naturally for many different terms, with less promotion required due to the power of the platform. If you use a relevant title and description, some limited backlinking can help you achieve a prime search position. Ranking can be difficult and precarious for a new site, but the strength of Amazon means you don’t have to be so cautious with your search optimization efforts.
Free Bonus with Content Locker
A recommendation from a reader is an excellent way to make sales and increase conversions. Recommendations can be hard to get, so you need to make the process as enticing as possible. Offer a free bonus – a supplementary guide or additional chapter – at the beginning and end of the book. If a reader visits your bonus page, use a content locker tool to protect the gift. The reader will have to like your book on a social network before the bonus is unlocked. This method will increase social shares, offer more visibility, and provide something worthwhile for the reader.
Selling Kindle books is far more difficult when you don’t have reviews. Even a single positive review will add credibility, with a star rating appearing by your title. Most readers won’t be inclined to leave a review, so you need to remind them. Readers will be reminded at the end of the book and by email, but you can go further with social media. Start a Facebook group, interact on Twitter, and speak to the audiences on sites like Good Reads. These platforms help develop relationships, leading to a greater likelihood of positive reviews.
Create a Print Version or Audiobook
Using the CreateSpace platform, it is fairly easy to self-publish a print version of your book. Having your book available in both ebook and print helps emphasize the legitimacy of the product, as well as boost sales. Potential customers will look for credibility before purchasing, with a print version helping to achieve this.
You may also want to consider creating an audio version of your book. Audible is a huge platform with thousands of potential customers looking for new audiobooks to buy. Having your book available in audio format it’s just one more way for you to generate more sales.
Each of these methods can help build some momentum for your book. One of the biggest issues writers face is making the first few sales, so you need to get past this initial hurdle. When you have gained some sales, received some positive reviews, and started social promotion, you should find the Amazon ranking system starts working in your favor. A good book can sell for many years, so now is the time to get creative.
Do you need help promoting your book? At Book Publicity Services, we provide the results you need to get the word out about your book and increase sales, without spending a fortune. We specialize in generating book reviews and media exposure to create awareness and build credibility. We have successfully promoted a wide variety of genres, both fiction and nonfiction, traditionally and self-published. Get your PR campaign started today to make your book stand out from the rest!
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