Media exposure is an essential element of a book publicity campaign. This article explains the 5 W’s for pitching a book to the media – Who? What? Where? When? Why? and How?
Who: To get media exposure, you need to pitch your book to all types of media outlets: newspapers, magazines, TV, radio, websites, and blogs. It is best to hire a publicist to pitch your book out because they have established relationships with media contacts including book reviewers, editors, reporters, producers, radio show hosts, bloggers, and more.
What: A pitch is an email that is sent to the media to promote your book. It usually includes a short synopsis of your book, cover image, background on you as the author, a link to your website, and the opportunity to review your book or interview you. You can also include sample interview questions, quotes from the author, or testimonials from reviewers.
Where: It is important to pitch your book to local media outlets where you live, as well as nationwide.
When: For the best results, you should send your pitch out first thing in the morning on a Monday, Tuesday, or Wednesday.
Why: Media exposure is the best way to get the word out about your book. It provides instant credibility, creates awareness, and increases book sales. By pitching your book out to the media, you can get the opportunity to do television and radio interviews, or get blog posts, book reviews, website interviews, articles in magazines, feature stories in newspapers, and more to promote your book.
How: People in the media are inundated with pitches and don’t have time to read them all, so it is important to make your pitch stand out and keep it as brief as possible. Use an attention grabbing subject line, email each media contact individually, and only include the most relevant information about the book in your pitch. Here is an example of a media pitch –
I’d like to introduce Paul Gillebaard, author of Moon Hoax.
In Moon Hoax, China claims the U.S. never landed on the moon and they have proof. Losing worldwide prestige and letting one of man’s greatest achievements simply be erased is not an option for the United States. Moon Hoax is a magnificent tale of seemingly doing the impossible, sending an American back to the moon… today.
“I finally got around to reading Moon Hoax. It was a fantastic read. I could hardly put it down. Some twists and turns in the plot that I didn’t expect. Thoroughly enjoyed it.” – Charlie Duke, the 10th man on the moon.
Paul lived in Nassau Bay, TX during the moon shot years, home for many of the Apollo astronauts. Living among these men who would make history inspired Paul to write this book. Paul currently resides in Orange County, CA with his wife and two children.
Would you like to review Moon Hoax or interview Paul Gillebaard? Contact Kelsey McBride: firstname.lastname@example.org
To learn more, visit http://www.moonhoaxbook.com. Let me know if you would like a complimentary copy of the book, have any questions, or need additional information.
Keep in mind that most media contacts will not respond to your initial pitch. You will need to follow up on your email a week or two later. Make sure your follow up email is short and to the point. It should say something like –
I just wanted to follow up on the email below. Are you interested in reviewing Moon Hoax or interviewing Paul Gillebaard? Let me know if you would like a complimentary copy of the book, have any questions, or need additional information.
Do you need media exposure for your book? Let Book Publicity Services help! We will write a pitch and send it to targeted media contacts nationwide to get the word out about your book. Get started today!
April 15, 2013 (MONTGOMERY, AL) – Book Publicity Services, a leading book publicity agency, announced today that they are participating as a partner of the eighth annual Alabama Book Festival.
The 2013 Alabama Book Festival will be held Saturday, April 20, from 10 a.m. until 4 p.m., in Kiwanis Park at Old Alabama Town, 301 Columbus St., Montgomery, AL 36104. This free public event is the state’s premier book festival, with 5,000 people from around the state and the southeast converging in the capital to meet with and hear from their favorite authors and scholars.
More than 45 authors are scheduled to attend the Alabama Book Festival, including:
Peggy Vonsherie Allen – The Pecan Orchard (memoir)
Walter Bennett – Leaving Tuscaloosa (fiction)
Kathleen Driskell – Peck and Pock: A Graphic Poem (graphic poetry)
Jennifer Echols – Such a Rush (young adult fiction)
May Lamar – Brother Sid: A Novel of Sidney Lanier (historical fiction)
Tasia Malakasis – Tasia’s Table: Cooking with the Artisan Cheesemaker at Belle Chevre (cookbook)
Carroll Dale Short – I Left My Heart in Shanghi, Alabama (essays)
During the daylong festival the authors will read excerpts, answer questions and be on hand to sign books. A list of all the authors and a brief biography of each along with hours and other information is listed at www.alabamabookfestival.org.
“We are proud to support the Alabama Book Festival,” said Kelsey McBride, Publicist at Book Publicity Services. “As one of Alabama’s leading literary events, the annual Alabama Book Festival continues to attract a wonderful array of authors to suit all ages and interests, and we are pleased to support its valuable work to promote reading, books, and literacy.”
Kelsey McBride is a publicist specializing in book publicity and promoting authors. Kelsey started Book Publicity Services to help authors build awareness, gain credibility, and increase book sales through press releases, media exposure, and social media. For more information on Book Publicity Services, visit https://bookpublicityservices.com/.
Have you written one or more books or are you close to finishing your first one? Have you considered how you’re going to promote your book to potential readers or have you tried and failed or barely succeeded with various book promotion strategies? Find out the reasons you’re not breaking through on your book publicity and learn why it’s so important for authors to have a book publicist.
Being a full time author and earning an income from your books can be as challenging as trying to break into the entertainment industry as a performer. While you may be one of the most talented writers, you won’t get far without an effective book publicity plan.
While there are various self-publication companies to help you get your book published for a lower price, the question of distribution still remains. You may or may not have looked into various book distribution outlets; and if you have, you’ve discovered that your options are limited if you haven’t sold a certain volume of books. So how do you sell enough books in order to have your book on the shelves and websites of major distributors? That’s where a book publicist comes in.
Book publicity is a process of identifying target readers and appealing to those readers through various outlets. While you may very well know the age or social group for which you’ve been writing this whole time, you may not be aware of the best methods of reaching your target audience. An experienced book publicist is well-versed in different influential markets and knows exactly which tactics to utilize in order to make your target readers aware of your upcoming or currently available book.
Even if you do have some good ideas on where to promote your book online or through other venues, remember that a seasoned publicist has an entire contact list of talk show hosts, radio personalities, magazine editors, bloggers, book reviewers, and other contacts in the media who are able and willing to interview you for their entire audience. A publicist will also be able to help you with other critical steps like getting book reviews and posting them in all the right places, promoting book signings and other fan outreach events, social networking, distributing press releases, and many other book publicity techniques.
While some authors have a background in PR, most authors have dedicated their time to developing their literary skills. You’ve crafted your art and you’ve written a masterpiece for the entire world to enjoy. Now it’s time to allow a book publicist who’s also been developing and honing skills for a number of years to help you get your book into the hands of interested readers.
If you don’t have public relations education or book publicity experience, your odds of ever selling enough books on your own to make a living are low. Try to find a qualified book publicist to help you achieve your professional goals as an author.
Whether you are a small business or author, if you have a website you should be distributing press releases on a regular basis to build your online presence. Press releases provide the media with the information they need to write a news story. For authors, a press release can announce a book signing, book reading, new book release, blog tour, celebrity endorsements, sponsorships, price changes, a new blog, awards, or other newsworthy events. A search engine optimized (SEO) press release can help generate media coverage, increase traffic to your website, improve your ranking in search engines, and attract new customers. Press releases are essential in a PR campaign.
There are so many different press release distribution websites that it can be confusing trying to figure out which ones to use. After years of distributing press releases, we have come up with a list of the best free and paid press release distribution websites. In no specific order, here are our favorite press release distribution websites –
iNewswire – http://www.i-newswire.com/
PR.com – http://www.pr.com/
1888 Press Release – http://www.1888pressrelease.com/
24-7 Press Release – http://www.24-7pressrelease.com/
Big News – http://bignews.biz/
Online PR News – http://www.onlineprnews.com/
Before It’s News: http://beforeitsnews.com/
PRLog – http://www.prlog.org/
PRWeb: PRWeb has the cheapest distribution option. We used the Basic package, which is only $99. However, it provided ZERO results. Seriously, not a single site picked up our press release. It was an absolute waste of money. You get what you pay for right?
eReleases: Our favorite press release distribution site is eReleases, but they keep raising their rates, which is frustrating. We used to distribute press releases through eReleases for only $149, and now it seems the price increases every month or so! The lowest package that eReleases offers right now is $249 for the Newswire Lite. With this package, they will publish your press release on PR Newswire, and it will get published on an additional 100 – 300 news sites. Having your press release published on this many news sites helps increase your online presence significantly.
PR Newswire: PR Newswire is the most expensive distribution site, and they provide similar results to eReleases.
We recommend distributing your press release through 1 major paid distribution service, like eReleases, and a handful of free press release websites, like PRLog or 24-7 Press Release, to generate more backlinks to your website. Backlinks help increase your ranking in search engines and traffic to your website. Also, be sure to post the press release on your own website or blog.
We chose the websites listed above because they are the easiest to use and provide the best results. What sites would you add to this list?
It has never been easier to publish your own book, but getting customers to buy it is another story. The success of Fifty Shades of Grey and its sequels has given new hope to aspiring authors everywhere. What started as a side project and self-published novel has become a worldwide phenomenon, with movie rights and lucrative contracts for the writer.
While opinions are mixed on the literary value of these books, many experts agree that at least part of the success is the result of savvy book publicity. Self-published authors everywhere can learn a lot from this example as they learn to promote their own books more effectively.
The existence of Amazon and other outlets had made it easier than ever to self-publish books, from full-sized novels to how-to guides. The problem is that most of those books will be lucky to sell even a few copies a month. Having a publicist, or doing your own book publicity, is crucial to making your book stand out from the competition.
One of the biggest keys to self-publishing success is preparation. Now that the book has been written and you are ready to publish, it is important to prepare and start book publicity efforts before the release. That means setting up a website where potential buyers can get more information about the book and its author. It also means setting up a social media presence, complete with Facebook page and Twitter account, before the publication date. Laying the groundwork ahead of time is one of the best book publicity moves a self-published author can make.
Making the book available in a number of different formats can be a huge help as well. There are a number of competing e-readers on the market, from the Nook and Kindle to reading applications on the Apple iPad and other tablet computers. Successful self-published authors work hard to ensure that readers can access their book no matter what kind of device they have. Smart authors also make sure readers are able to order actual physical copies of their books if they prefer.
Participating in blogs and online discussion boards is another way self-published authors can get the word out about their work and boost their sales. This strategy works particularly well for non-fiction books and how-to guides, but it can be adapted to the fiction market as well. Buyers are more likely to purchase a book from someone they see as an expert in the field, whether that field is growing the most beautiful roses or putting a deck on the back of the house.
While not every author can afford to retire on the wealth of their words, the potential for self-published works is nearly limitless. The stigma that was once associated with self-published novels is largely gone – thanks to the internet and the vast number of books now available at the click of a mouse. Authors who are able to effectively promote their books can enjoy great success, and smart PR is a big part of the process.
Do you need help promoting your book? At Book Publicity Services, we provide the results you need to get the word out about your book and increase sales, without spending a fortune. We specialize in generating book reviews and media exposure to create awareness and build credibility. We have successfully promoted a wide variety of genres, both fiction and nonfiction, traditionally and self-published. Get your PR campaign started today to make your book stand out from the rest!
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